Ketchup with your fries? Utilizing complementary product displays to transfer attention to a focal product

Does placing a display of complementary condiments (e.g., ketchup, mustard, buns,etc.) next to a display of hamburgers make shoppers more likely to attend to the hamburgers? Prior work has established that in-store marketing strategies play an important role in drawing attention to products in a retail setting. Building on this research, the present study develops a framework to better understand how shoppers in a natural retail environment attend to displays of complementary products, and how this attention transfers to a focal product. The results suggest that assortment complexity of a display positively affects initial attention capture.. Further, initial attention capture leads shoppers to spend longer evaluating the complementary products in the display, which, in turn, increases evaluation and choice of the focal product. As such, our framework indicates that complementary product displays can be effective at increasing attention to and choice of an associated focal product.     

中国股市行业风险与宏观经济之间的风险传导机制

本文采用行业收益率溢出指数度量股市行业风险,并进一步研究中国股市行业风险与宏观经济的相互影响,同时引入股息率和利率两个中介渠道深入挖掘其传导机制。我们运用GARCH-in-Mean模型对股市行业风险和宏观经济变量之间的一阶矩和二阶矩相互关系同时进行分析,结果发现,股市行业风险和宏观经济变量之间水平值和波动率都存在双向影响,对外溢出效应较大的行业起主导作用。此外,股市行业风险对宏观经济变量的影响方面,股息率和利率均起到中介渠道作用;宏观经济变量对股市行业风险的影响方面,只是利率起到中介渠道作用。股市行业风险与宏观经济的传导效应在不同时期差异显著。本文研究结论有助于深刻理解金融与实体经济之间的风险传导机制,对防范系统性风险、防止金融和实体经济“风险共振”以及提升金融服务实体经济能力等具有参考意义。     

Another proof that assignment games have singleton cores only if multiple optimal matchings exist

Complementary slackness of a pair of dual linear programming problems implies the remark of Sotomayor (2003) that assignment games have singleton cores only when multiple optimal matchings exist.The author thanks Marilda Sotomayor, William Thomson, and an anonymous referee for their helpful comments. This paper was finished when the author was visiting University of Rochester. JEL Classification Numbers: C71, C78, D58     

集聚效应对跨国公司在华区位选择的影响

本文以跨国公司区位选择微观理论为基础,利用条件Logit模型,对2007年《财富》世界500强中,1995年到2007年期间,457家美国子公司和537家欧洲子公司在华个体区位选择决定因素进行了实证分析。分析结果表明,集聚效应是样本公司区位选择的重要决定因素,在华投资的欧美制造业公司普遍采用"集聚"这一战略,其子公司大量集聚在东部地区,盲目吸收外资来缩小东—西部经济发展不平衡的政策并不合适,尤其是中部地区。因此,在文章末,本文对中国政府应该如何减小区域经济发展不平衡和合理引用外资提出了建议。     

中国沿海与内陆间经济影响的反馈与溢出效应

本文通过投入产出分析技术,总结了区域内乘数效应、区域间溢出效应与区域间反馈效应的经济含义,进一步探讨了它们的相互关系、乘法分解与加法分解的一致性问题,以及统一以最终需求为出发点的测度方法问题。在此基础上,利用2000年第一份中国8区域投入产出表,对中国沿海与内陆地区间的溢出与反馈效应进行实证分析。实证分析表明,沿海地区经济发展,对内陆地区的溢出效应并不明显,甚至于还不及内陆地区对沿海地区的溢出效应。正是由于这一影响,中国内陆地区的反馈效应不及沿海地区大。     

Complementary currencies: what role should they be playing in local and regional government?

The current climate of fiscal austerity has seen a resurgence in ‘complementary currencies’ as local and regional governments look for ways to use under-utilized assets, maintain employment and avoid local economic decline. The authors explore how local and regional governments can facilitate complementary currencies to reduce the impact of external economic shocks and enable their economies to continue to function in the face of austerity. They recommend that localities consider participating in existing complementary currency ‘circles’.     

外资进入和我国企业的生产率：“溢出”抑或“挤出”效应

我国改革和开放是同时推进的，引进了众多外资企业来推动我国经济发展。那么，外资企业的进入是否有助于我国内资企业的成长？本文分析我国工业企业超大样本数据，探讨外资进入的影响，研究我国内资企业的生产率能否向效率前沿收敛。结果发现，我国不同类型的内资企业均存在效率前沿的收敛趋势，内外资企业生产率差距不断缩小。外资进入对我国内资企业的短期影响主要表现为溢出效应，但是对于同行业的其他外资企业呈现挤出效应，特别是其他独资外企。我们进一步发现外资进入的长期影响是挤出效应，但是对于国有企业和民营企业的影响却不尽相同。     

Razor-and-Blades pricing revisited

From razors and blades to printers and ink cartridges to smartphones and monthly usage charges to media devices and content, razor-and-blades pricing is commonplace. The argument for such a business model is compelling: entice consumers to adopt with a low initial price for the ‘razor,’ build up an installed base, and more than make up for the initial subsidy by charging a high price for replacement ‘blades.’ The problem is, many consumer enticement, customer lock-in, and competitive lock-out mechanisms look less and less tenable given modern-day developments such as the Internet, Google searches, social media, the hacker revolution, the ‘maker movement,’ rapidly improving technology, leaky supply chains, and global markets. This article characterizes the what, why, and how of razor-and-blades pricing; then examines the present-day tenability of such a pricing practice; and concludes with an impetus and a call for innovation—innovation in, perhaps, the pricing of and the purchasing arrangement for the initial razor; the value proposition from the razor and the razor-and-blades system; the architecture of the razor-and-blades system; and the delivery, especially in terms of customer experience, of value from the razor-and-blades system.     

技术创新中的配套资产研究

自1986年提斯（Teece）提出配套资产的概念以来,国内外学者利用这一概念研究了技术创新的一系列问题。本文探讨了理论界对配套资产内涵的界定,梳理了配套资产的获取途径、配套资产与创新价值分配、配套资产与构建企业合作关系等方面的研究成果,归纳了互补资产影响企业技术创新投入、类型、合作创新动机,以及利益分配的各种观点,并作出了评述。文中指出：核心技术的独占力量和商业化发挥有赖于配套资产的协助,面对制造、营销、顾客服务、财务资源等众多特质互异的配套资产的内部化与组织发展问题,企业不但需要清楚辨识配套资产的标的物,也需要以某些评估标准来决定连结这些资产的具体作法,包括：内部化、合资、联盟、授权契约和市场交易等几种方式。     

城市化对非农产业的溢出效应——基于面板VAR模型

本文基于内生增长理论,利用东中西部1998—2009年的数据和面板VAR方法考察了城市化对非农产业发展的溢出效应。结果发现:城市化的溢出效应在东中西部地区间是非均衡的,并成为拉大地区经济差距的重要原因。东部较高的城市化率通过人力资本积聚对非农产业产生显著溢出效应;中部城市化溢出不明显,其非农产业发展的动力主要来自于工业自身的累积循环效应;西部城市化溢出作用非常微弱,其产业发展模式呈显著资金推动特征。本文据此提出,中西部应采取更加主动的城市化政策来吸引人力资本集聚和技术进步,以更好实现经济增长的协调发展目标。