基于关系营销理论的国内电子邮件营销的新应用

本文通过分析引入关系营销这一理论,分析电子邮件营销(EDM)的特点以及国内外的发展概况,并通过关系营销的理论提出国内电子邮件营销的新应用,为企业进行电子邮件营销带来新的策略。     

省级电子邮件系统的设计

本文根据电子邮件的原理、功能及主要协议,结合金融系统省级分行的实际提出了电子邮件的应用方案,并论述了实施的条件和可行性。     

巧用VB实现高等职业院校班主任工作的电子化

进八21世纪以来,随着我国社会主义市场经济体制的逐步建立和完善,社会竞争也日趋激烈,社会和用人单位时人才标准重新定位,对大学生综合素质提出了更高的要求.综合测评就是对被测对象进行客观、公正、合理的全面评价.在高等职业院校中,综合测评主要有班主任全面指导综合测评小组进行.本文探讨了如何利用VB,读取数据库中的数据,通过Microsoft MAPI Controls 6.0控件,利用Outlook Express,从而实现成绩通知单以E-mail的形式自动寄发.     

网络营销亟需解决的问题及对策

网络营销逐渐发展普及,但随之而来的问题也初见端倪。本文论述了电子邮件营销存在的问题和网络营销安全问题,及针对这两个问题的解决对策。     

The e-mail game phenomenon

The e-mail game in Rubinstein (1989) shows that types with arbitrarily close higher-order beliefs may differ substantially in strategic behaviors. We define a notion called strategic discontinuity in arbitrary incomplete-information scenarios to generalize this e-mail game phenomenon. We show that almost all types involved in economic analysis — types in finite or common-prior models — display strategic discontinuity in simple games.     

广州亚运会官方合作酒店的E-mail客户服务质量分析

研究了广州亚运会官方合作酒店的E-mail客户服务情况,并从酒店的星级和管理模式两个方面具体探究了可能存在的差异。研究发现,广州亚运会官方合作酒店的E-mail客户服务在回复率和回复速度上,不同星级的酒店以及大型国际连锁酒店与本土酒店之间存在显著差异,但在服务质量上无明显差异,整体处于初级水平。其次,广州亚运会官方合作酒店的E-mail客户服务水平与酒店星级节点非完全正相关。最后,先进的对客E-mail处理方式在广州亚运会接待酒店中尚未得到有效应用。     

浅析E-mail营销在酒店业中的应用

在互联网迅速普及的形势下,E-mail营销以其成本低、简单高效等特点被越来越多的被众多企业所采用。在酒店业中正确实施E-mail营销将对降低酒店营销成本、提高营销效率、促进酒店产品的销售具有重要的战略意义。     

Messaging specifications, properties and gratifications as institutions: How messaging institutions shaped wireless service diffusion in Norway and Japan

We address the following question: why have a large number of mobile services been successful in Japan but received only lukewarm response in Norway despite Norway’s lead in the late 1990s in wireless messaging? Current explanations are not sufficient in explaining this dilemma. We approach mobile service diffusion through the lens of new institutionalism by analyzing how messaging institutions emerged both on supply and demand sides that enabled and constrained mobile service innovation. A tripartite framework of institutional fields consisting of architectural service specifications, service properties, and use gratifications is formulated. Using secondary data we show that mobile service specifications in Japan integrated better interpersonal communication and data services and thereby allowed instrumental and aesthetic properties to align with expressive properties of messaging. In Norway disjoint service specifications caused service properties and gratifications to remain disconnected, which inhibited data service adoption and channeled data service adoption towards simple SMS based messaging solutions. Differences in service specifications and prospective gratifications not only account for differences in overall service diffusion, but offer valuable insights into institutional forces that shape complex mobile service innovation.     

Internet Diffusion of an E-Complaint

SUMMARY

“Yours Is A Very Bad Hotel,” a customer complaint in the form of a PowerPoint presentation, earned a degree of notoriety when it spread worldwide via the Internet even though it was not intended for public distribution. While none were solicited, its authors received over 4,000 e-mail responses to their e-complaint. This paper presents a content analysis of 1,000 of those responses. The results of the content analysis yielded interesting patterns of diffusion that have implications for hospitality practitioners and academics. The findings include geographic diffusion within and outside the U.S. as well as diffusion through professional groups and organizations over time. Patterns with respect to gender, employment sector, affective response, intention to communicate with other individuals and groups, and intentions for further usage of the complaints are also presented. Comparisons to theories of diffusion of innovations were also undertaken.     

基于XML、E-mail和CA的EDI模型

文章将XML、E-mail和CA引入到EDI设计中,改变了传统的EDI模型。新模型采用XML技术作为中间数据格式来实现数据结构的统一,采用E-mail技术来完成信息系统之间的数据交换,采用CA系统来保证EDI数据传输的安全性。