Rethinking marketing: Peter Drucker’s challenge

Just as Peter Drucker pointed out the importance of assessing whether a company’s “theory of business” is relevant, marketers need to consider whether the current “theory of marketing” still fits in a world of rapid change. The author examines how Drucker challenged the theory of business at financial services firm Edward Jones, helping to identify new market opportunities. For example, he urged the company to move into metropolitan areas, which now account for 60 percent of the firm’s business. The article then considers how the field of marketing needs to reexamine its own mental models. Finally, the article considers how Drucker’s seminal insights on marketing, particularly his emphasis on an interdisciplinary approach, might point the way to new approaches.     

Introduction to the Special Issue on the Impact of Network Ethics on Business Practices

Modern public relations practices have been dominated by appeals to impulses, desires, and images that affect publics defined predominantly in demographic terms. This paper argues that abandoning basic rhetorical assumptions about the ability of ordinary people to engage in practical reason has serious ethical implications for the marketplace as well as for society in general. The study applies recent rhetorical scholarship on issues of public discourse and rhetorical culture to public relations practices, considering how rhetoric can contribute to more effective and ethical public discourse in our dominant modes of marketplace communication.     

Economic Rationality Meets Celebrity Urbanology: Exploring Edward Glaeser's City

This article presents a critique of the popular and public‐policy work of Harvard economist Edward Glaeser, which has been constructed at the nexus of neoclassical economic rationality and celebrity urbanology. Widely recognized as one of the world's leading urbanists, Glaeser has combined a high‐flying academic career with public‐policy engagement and extensive work as a newspaper columnist and media commentator, enabled by a longstanding affiliation with the Manhattan Institute, a leading conservative think tank. The critique is pointed, but seeks to exceed argumentum ad hominem by calling attention to sociopolitical and institutional factors that have facilitated the accelerated diffusion and enlarged dominion of this model (and mode) of microeconomically rationalized urbanism, including the production of new forms of intellectual marketing, the construction of colonizing variants of urban‐economic expertise, and the ongoing rearticulation and creeping consolidation of market‐centric policy norms. The article argues that a distinctive form of urban‐economic orthodoxy is under construction, based on a potent fusion of scientific reasoning and pop presentation, combining ideologically disciplined applications of neoclassical economics with dissemination in the register of the ‘freakonomics' franchise. Edward Glaeser's intellectual accomplishments have been significant, but the ‘Glaeser effect' is more than a story of individual scholarly endeavor, calling for more than a merely ‘internal' critique. Its conformity to Manhattan Institute principles testifies to a telling consistency of ideological purpose, contributing as it does to a sustained effort to rationalize and normalize lean and limited modes of neoliberal urban governance, fortified by microeconomic reason.     

泰勒“文化”定义与大学文化建设

泰勒的"文化"定义科学全面,揭示了人类文化的本质内涵。从泰勒的"文化"定义入手,研究大学文化,使大学文化建设拥有了具体内容和可操作性。     

Frameworks of strategic marketing information needs

This article presents a normative approach for developing an industrial marketing information system. The purpose is to provide encouragement that an understandable logic does exist behind user-designed systems.     

The political economy of Thomas Edward Cliffe Leslie (1826-82): a re-assessment

Recent commentators have dealt mainly with Leslie's methodological work, but Leslie had produced papers on applied political economy for 25 years before he published one devoted specifically to the historical method. The present article concentrates on Leslie's use of that method and the results it enabled him to achieve — in dealing with issues such as economic aspects of militarism, forms of land tenure in Europe, gold supplies and price levels, fiscal reform and wage determination. Reviewing these results suggests that Leslie's work was not so much in contradiction with the neoclassical approach of Jevons and Marshall as complementary to it.     

Statistical classification models applied to common stock analysis

The application of statistical classification techniques to various aspects of equity financing and returns performance has been an attractive and fairly prolific area of research in the last 10–15 yrs. The various aspects of equity analysis relevant to classification techniques are more diverse than fixed income analysis and, until recently, presented more interesting empirical as well as theoretical challenges.The purpose of this paper is to review and comment upon numerous classification studies related to several aspects of common stock analysis, and, in so doing, to provide a clear picture of the variety of application areas amenable to statistical classification techniques. These areas include (1) common stock investment categories; (2) price-earnings and return-risk equity classification; (3) information content and return performance; and (4) capital structure questions.     

The Anglo-Irish context for William Edward Hearn's economic beliefs and the ultimate failure of his Plutology

Abstract

William Edward Hearn is generally regarded as Australia's first economist of international note and his Plutology ([1863]1864) is invariably deemed to be Australia's first economics text. In this paper I argue that it is more appropriate to describe Hearn as an Anglo-Irish economist and, to this end, provide the Anglo-Irish context for the economic doctrines that he expressed in Plutology and elsewhere. I also argue that the failure of Plutology in the market place was, in part, due to a campaign waged against Hearn in London by John Elliot Cairnes, who was an undergraduate contemporary of Hearn's at Trinity College, Dublin.