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洪翠峰 《石家庄经济学院学报》1994,(2)
企业公关借用名人名地或制造令人信服的事实,可以产生“权威效应’。可以增强和提高企业和产品的知名度和美誉度,增强企业产品的市场竞争力.但是导演“权威效应”,必须建立在企业产品的高质量的基础上.利用权威要注意以下问题:其一,必须在市场调研的基础上,客观评价自身实力,维护权威宣传的真实性和客观性;其二,选择名人权威,要在本企业相关区域中的行家里手中着手;不可见名人就搬;其三,要尊重和爱护名人名地的声誉;其四,要标新立异,杜绝平庸,方能产生“轰动效应.” 相似文献
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储亚萍 《安徽工业大学学报(社会科学版)》2007,24(1):130-131
《翻译、改写以及对文学名声的控制》认为翻译是改写,指明了“改写”的作用及为什么要研究“改写”的原因,并从文学系统角度出发,指出文化是复杂的系统,是文学系统存在的环境,对影响翻译的四个层次和四种改写形式进行了阐述。 相似文献
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This paper applies data envelopment analysis to voting for the Baseball Hall of Fame (HOF). The approach interprets a player's career statistics as inputs and the percentage of votes that he received for the HOF as the output. A constructed frontier based on past voting defines the maximum number of votes that a player should receive based on his statistical profile. Our results suggest that about a third of the current members of the HOF (excluding Negro League players, managers, umpires, and executives) should be replaced by more deserving players. Our conclusions, however, do not account for those aspects of a player's career (both positive and negative) not captured by statistics. Copyright © 2012 John Wiley & Sons, Ltd. 相似文献
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江泽民同志三个代表的重要思想,对新时期党员领导干部提出了更高的要求,要把这一要求落实到实处,广大党员尤其是各级领导干部就必须以三个代表重要思想严格规范自己,大力加强自身思想道德修养和从政道德建设,以德律权,在内心深处筑起一道牢固的思想道德防线。 相似文献
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