The Effects of Search-Related and Purchase-Related Mobile App Additions on Retailers’ Shareholder Wealth: The Roles of Firm Size,Product Category,and Customer Segment

Mobile channel additions have been shown to increase consumer-brand relationships, brand satisfaction towards and overall purchasing from a retailer, but what is less apparent is whether shareholders are fully rewarded for retailers’ mobile channel additions. Results from an event study on 115 announcements relating to mobile app additions of publicly traded U.S. retail firms between 2009 and 2016 indicate that the stock market responds generally positively to mobile app additions, but specifically to the two mobile app addition types. Stock market responses to search-related and purchase-related app additions are moderated by firm size, product category, and target customer age. For announcements of search-related apps, the market responds more positively to product retailers than to service retailers, and to small firms than large ones. For announcements of purchase-related apps, the market responds less positively to firms that target younger customers than firms who do not especially target them.     

Coffee value chains on the move: Evidence in Ethiopia

Important changes have happened to the upstream segment of the coffee sector in Ethiopia - Africa’s biggest - in the last decade, as illustrated by the increasing adoption of improved production, harvest, and post-harvest practices. Upstream marketing has also improved and there have been large investments in processing capacity, shown by the extended coverage of wet mills. These improved practices are shown to be associated with positive impacts on coffee productivity and prices. Changes appear to be linked with multiple factors including local market reform, greater presence of public extension agents, high international prices, and a push for certification by international buyers. On the other hand, a combination of production (lack of improved seedlings, weather and disease shocks) as well as institutional issues (saving constraints and lack of vertical integration and traceability) have seemingly impeded more widespread uptake of improved practices and therefore better farm performance. The study illustrates the significant complexity in obtaining transformation at the farm level in these settings.     

浙江省民营企业集群式营销探讨

民营企业集群已成为浙江省区域经济快速发展的主流模式之一。与大型企业、跨国公司一起,已成为参与市场竞争的主角。因此,市场营销理论应用领域已从单个企业营销逐步延伸到民营企业集群式营销。民营企业集群式营销是民营企业集群成长的关键,浙江省民营企业集群的快速发展与其营销管理创新是分不开的。为了提高浙江省民营企业集群营销管理水平,本文着重探讨了浙江省民营企业集群营销战略、策略制定及组织实施问题。     

Marketing program standardization: A cross-country exploration

This study explores the antecedents and consequences of marketing program standardization in subsidiaries of multinational corporations by contrasting the case of a lead market (Japan) and of an emerging market (Turkey). The findings show that: (1) marketing program standardization is positively related to performance in Japan and Turkey; (2) centralization of nonproduct decision is negatively related to performance in both markets; (3) customer similarity is positively related to marketing program standardization in both Japan and Turkey. Whereas, in Japan, marketing program standardization has a direct, positive relationship to performance, in Turkey, in addition to such a direct effect, there is also an indirect effect at work, through centralization of nonproduct decision.     

项目融资模块间关联研究及实证分析

本文从项目融资框架结构出发,对项目融资模块之间的相互联系及影响进行了系统分析。并以加拿大塞尔加纸浆项目为例,说明项目融资模块之间是如何相互影响和相互作用的。     

商业银行服务营销战略透析——以中国银行为例

美国次贷危机波及全球金融体系、金融产品及金融衍生产品的受信度受到质疑。我国的商业银行受此冲击强度较小，很大程度上取决于银行战略眼光和营销运作的成功。本文从营销战略的角度，结合中国银行服务营销的运行状况，对中国银行发展走势及营销战略进行深度透析。     

物流企业基于互联网的营销策略探讨

文中从物流企业基于互联网营销的优势入手,从四个方面分析了物流企业基于互联网营销存在的问题;最后从思想上重视网络营销,物流企业营销网站建设策略,物流网站推广策略,利用互联网开展物流合作营销等方面探讨了物流企业基于互联网的营销策略。     

基于资产专用性的企业融资决策研究

本文采用Williamson的思路,建立了资产专用性与交易成本、生产成本因素在内的综合交易成本分析模型。分析发现,相对于债务融资而言,股权融资有利于避免按市场规则强行清算带来的专用性资产价值损失,运用包络定理证明专用性程度高的资产具有削减生产成本的作用,专用性程度高的资产以股权融资为佳。     

我国基础设施建设与项目融资模式

从项目融资的角度，首先介绍了BOT、ABS、TOT这三种主要用于基础设施项目建设的融资模式的基本思路，总结了它们在我国基础设施建设方面的一些具体运用，最后分析了目前所存在的一些问题。对解决当前我国基础设施建设的发展严重滞后于国民经济的发展，资金短缺与投资需求的矛盾提供了有益的思路。     

利率市场化能降低企业营运风险吗?——基于融资约束和企业金融化的双重视角

如何提高金融服务实体经济的结构性调节功能并促进企业有序运营与健康发展是金融供给侧结构性改革的重要目标。利率市场化改革作为金融领域最重要的改革之一,其在微观层面如何影响实体经济运行引起了高度关注。本文首先从理论上诠释了利率市场化通过缓解融资约束、抑制金融化进而降低企业营运风险的逻辑关系。为识别利率市场化与企业营运风险之间的因果效应,本文以中国人民银行2004年10月取消金融机构贷款利率上限和2013年7月取消金融机构贷款利率下限为外生冲击,基于融资约束差异构造准自然实验为上述理论推断提供经验证据。特别地,利率市场化每增加1单位标准差,企业营运风险平均约下降样本标准差的2.39%。异质性分析表明,利率市场化对企业营运风险的抑制效应在融资约束程度较高、行业竞争程度较高、投资机会较多的企业中尤为明显。本文研究对于进一步优化资源配置效率、实现金融与实体经济高质量发展具有一定参考意义。