A model of tourism advertising effects

This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format.     

Virtual reality and mixed reality for second chance tourism

The deterioration of attractions, landmarks, artefacts and destinations is a critical issue facing tourism across the world. The closure of tourism sites and attractions is increasingly more common due to the difficulty and expense of managing preservation with onsite tourism engagement. However, the closure or destruction of tourism sites presents challenges for tourism development. The inability to foster meaningful visitor engagement at sites has implications for the local communities. This paper aims to explore the efficacy of creating tourism experiences in destinations and sites that have succumbed to over-tourism, resultant deterioration and even, destruction. To achieve this objective, the paper introduces the concept of second chance tourism and the role of innovative preservation methods such as virtual and mixed reality. Based on the proposed framework, the collation of data will provide indications on site preservation and impact mitigation via a second chance to reduce pressure on inherently fragile destinations.     

自动涂胶系统胶枪的热分析

为研究自动涂胶系统的胶枪最优材质、最佳热源位置和最佳测温位置,利用ANSYS Workbench软件对自粘胶胶枪进行数值模拟.通过分析不同材质胶枪的温度场分布情况,结合经济性和加热性能,选定最优胶枪基材.同时分析得出加热自粘胶至工作温度的时间和保持工作温度的加热功率,确定了热源和测温点位置,拟定了升温策略.进行自粘胶胶枪加热试验,验证了仿真分析结果的准确性.     

青年农民工市民化的制约因素分析

青年农民工市民化,是指他们在身份上获得城市居民相同的合法身份和社会权利的过程,最明显的标志是获得所在地的城市户口及相应的社会权利。但是在推进青年农民工市民化过程中,仍然存在着思想障碍、制度障碍、政策障碍、组织障碍、青年农民工自身素质障碍等方面的限制,制约了青年农民工市民化的顺利推进。     

给排水工程专业课程体系构造与网页制作

根据给排水工程专业特点,构造给排水专业的课程体系及其相互关系,制作课程体系信息库并应用Frontpage2000软件将其链接起来,在互联网上供本专业学生查阅,达到了指导、帮助学生综合利用自己所学知识进行课程预习、复习及毕业设计的目的.     

企业动态联盟合作策略选择

企业动态联盟作为一种高度灵活性的网络组织形式，能够对市场变化做出迅速的反应，使企业能够对付更多方面的竞争和挑战。然而，企业选择有效的合作策略是企业动态联盟的关键，应用博弈论的分析方法，引入时间贴现因子这一参数，对企业动态联盟中合作策略选择问题进行探讨。     

地方应用型本科院校金融工程专业产学研人才培养模式探索

地方应用型本科院校金融工程专业建设正面临着教育部差异化人才培养政策、国家供给侧改革战略和数字经济算能需求三大复杂环境,如何提升人才培养质量,是个紧迫的专业教育改革热点问题。文章基于产学研合作培养的制度基础、社会基础和技术基础,针对金融工程本科专业培养产学研制度、培养内容和实践进行了创新性探索。     

虚拟水及其在缓解区域水资源短缺中的应用研究

虚拟水是指生产商品和服务所需要的水资源数量。虚拟水战略是指贫水国家或地区通过贸易的方式从富水国家或地区购买水密集型农产品(粮食)来获得本地区水和粮食的安全。本文在综述前人对虚拟水研究的基础上,计算了2002年甘肃省及不同地区主要农产品虚拟水含量,并对甘肃省加强虚拟水贸易的战略进行了探讨。     

地震勘探仪器技术及其发展

综合地震勘探整体的发展情况，比较细致的论述了地震勘探仪器当前应用的技术现状、基本发展规律、技术关键以及未来仪器技术的发展方向。     

论实业投资与虚拟投资的关系

企业投资按照性态可划分为实业投资和虚拟投资,二者对企业经济发展能够起到“双轨驱动”效应。为了有效发挥实业投资和虚拟投资对提高企业绩效的作用,笔者以实业投资和虚拟投资的内涵为研究的基点,对实业投资与虚拟投资的统一性、背离性关系进行了深入探讨,并提出了协调实业投资与虚拟投资关系的有效措施。