浙江省民营企业集群式营销探讨

民营企业集群已成为浙江省区域经济快速发展的主流模式之一。与大型企业、跨国公司一起,已成为参与市场竞争的主角。因此,市场营销理论应用领域已从单个企业营销逐步延伸到民营企业集群式营销。民营企业集群式营销是民营企业集群成长的关键,浙江省民营企业集群的快速发展与其营销管理创新是分不开的。为了提高浙江省民营企业集群营销管理水平,本文着重探讨了浙江省民营企业集群营销战略、策略制定及组织实施问题。     

Economic design of one-sided screening procedures based on a correlated variable with all parameters unknown

Summary Economic design of one-sided screening procedures for improving outgoing product quality based on a screening variable is considered for the case with all parameters unknown. It is assumed that the performance and screening variables are jointly normally distributed and that costs are incurred by screening inspection, acceptance of an imperfect item, and disposition of a rejected one. A method for finding optimal cutoff value based on the predictive distribution is presented.     

商业银行服务营销战略透析——以中国银行为例

美国次贷危机波及全球金融体系、金融产品及金融衍生产品的受信度受到质疑。我国的商业银行受此冲击强度较小，很大程度上取决于银行战略眼光和营销运作的成功。本文从营销战略的角度，结合中国银行服务营销的运行状况，对中国银行发展走势及营销战略进行深度透析。     

Modelling the inflation process in transition economies: Empirical comparison of Poland, Hungary and Czech Republic

This paper starts from the observation that inflation in transition economies appears to be persistently high and volatile and attempts to provide some empirical characterisation of the inflation process in three such transition economies: Poland, Hungary and Czech Republic. We first consider the role of monetary growth as a major causal factor for inflation in these economies, and argue that the evidence provides rather weak support for the causal relationship. We then propose a transition economy cost-plus model and estimate this using the equilibrium-correction modelling (ECM) strategy augmented by introduction of a number of transitory factors and changes in the internal structure of the real economy which we believe may have had a significant impact on inflation in these economies. We show that this approach enables us to account for long-run inflation in these economies from the early 1980s to the present despite the turbulence of the latter part of the sample period. Our results support wage and exchange rate based inflation policies.     

物流企业基于互联网的营销策略探讨

文中从物流企业基于互联网营销的优势入手,从四个方面分析了物流企业基于互联网营销存在的问题;最后从思想上重视网络营销,物流企业营销网站建设策略,物流网站推广策略,利用互联网开展物流合作营销等方面探讨了物流企业基于互联网的营销策略。     

韩国企业对中国直接投资的实情分析和决定因素

文章通过对韩国企业对中国直接投资的实情分析,考察不同规模企业的特征,并依 据投资国的国内因素分析了对中国直接投资的决定因素。     

品牌关系:一个整合概念模型

品牌关系是近年来品牌理论研究中的一个热点问题,在品牌关系研究中,消费者——品牌关系一直是研究的中心,通过扩展对品牌关系主体的讨论,提出了一个基于品牌——消费者关系的品牌关系整合模型。该模型将参与品牌关系互动的主体区分为品牌外生因素和内生因素,其中外生因素包括其它品牌、利益关系人和环境,内生因素包括产品、公司和消费者;内生因素与消费者之间的互动,影响到消费者对品牌形成的认知。     

MSE-improvement of the least squares estimator by dropping variables

It is well known that dropping variables in regression analysis decreases the variance of the least squares (LS) estimator of the remaining parameters. However, after elimination estimates of these parameters are biased, if the full model is correct. In his recent paper, Boscher (1991) showed that the LS-estimator in the special case of a mean shift model (cf. Cook and Weisberg, 1982) which assumes no “outliers” can be considered in the framework of a linear regression model where some variables are deleted. He derived conditions under which this estimator outperforms the LS-estimator of the full model in terms of the mean squared error (MSE)-matrix criterion. We demonstrate that this approach can be extended to the general set-up of dropping variables. Necessary and sufficient conditions for the MSE-matrix superiority of the LS-estimator in the reduced model over that in the full model are derived. We also provide a uniformly most powerful F-statistic for testing the MSE-improvement.     

论我国企业品牌延伸的实施策略

品牌延伸的具体实施策略是影响延伸效果的重要因素，而延伸实施中最常见和有效的措施就是一般营销策略和副品牌策略。对于国内品牌来说，由于自身状况和国内经济环境的影响，延伸实施中还需要更多关注品牌定位的维护、品牌知名度的提升以及延伸领域的选择等重要问题。