浙江省民营企业集群式营销探讨

民营企业集群已成为浙江省区域经济快速发展的主流模式之一。与大型企业、跨国公司一起,已成为参与市场竞争的主角。因此,市场营销理论应用领域已从单个企业营销逐步延伸到民营企业集群式营销。民营企业集群式营销是民营企业集群成长的关键,浙江省民营企业集群的快速发展与其营销管理创新是分不开的。为了提高浙江省民营企业集群营销管理水平,本文着重探讨了浙江省民营企业集群营销战略、策略制定及组织实施问题。     

What Prompts the People＇s Bank of China to Change Its Monetary Policy Stance？ Evidence from a Discrete Choice Model

In the present paper, we model the policy stance of the People＇s Bank of China （PBC） as a latent variable, and the discrete changes in the reserve requirement ratio, policy interest rates, and the scale of open market operations are taken as signals of movement of this latent variable. We run a discrete choice regression that relates these observed indicators of policy stance to major trends of macroeconomic and financial developments, which are represented by common factors extracted from a large number of variables. The predicted value of the estimated model can then be interpreted as the implicit policy stance of the PBC. In a second step, we estimate how much of the variation in the PBC＇ s implicit stance can be explained by measures of its policy objectives on inflation, growth and financial stability. We find that deviations of CPI inflation from an implicit target and deviations of broad money growth from the announced targets, but not output gaps, figure significantly in the PBC＇s policy changes.     

我国制造企业的第三方物流策略

本论文从物流模式角度探讨如何提升制造企业物流水平，分析了当前制造企业自营物流的原因，在基础上探讨了制造企业的第三方物流策略。     

地方人大中的地域代表现象探析——基于五省市人大代表建议的内容分析

本文试图探析在中国地方人大中是否存在地域性代表及其相关因素。通过收集和分析2017年国内五省市人大收到的近四千条代表建议,发现在地方人大代表的履职行为中,一定范围内存在从整体资源中为选区争取利益的现象。进一步回归分析的结果显示:来自经济发展水平相对较低的地区的代表,更倾向于提出地域性建议;由代表联名提出的建议更可能是地域性建议;担任地方党政领导职务的省市人大代表,在提出建议时更倾向于提出地域性建议。上述实证发现对中国地方人大地域性代表的实现机制提供了初步启发性证据,也有助于丰富我们对非竞选体制下的政治代表性和回应性机制的理解。     

From talent management to talent optimization

The term ‘talent management’ has been around for quite some time, but definitions abound around the globe, applications are varied and a plethora of measures—mostly tactical—are currently being used. This article addresses how the concept of talent management is of both theoretical and practical value in any industry or geography. How can we know when talent investments have been optimized? What is the talent lifecycle and why is it important? Additionally, the article presents and illustrates the People Equity framework that serves as a global bridge between important individual and business outcomes such as turnover, financial performance, quality, productivity, customer retention, and organizational processes and policies that drive high or low talent optimization.     

Which accessible travel products are people with disabilities willing to pay more? A choice experiment

Despite the rapidly increasing number of tourists with disabilities, which is known to have a strong nexus with senior travel market, tourism industry has paid little attention to the distinctive preferences of these tourists for accessible travel products. Using a sample of Koreans with mobility disabilities, this study aims to better understand how they make decisions to choose optimal accessible travel products. The results of the choice experiment indicate that respondents place the heaviest weight on the accessibility of accommodation facilities for their maximization of travel satisfaction. The results also suggest that tourists with disabilities show higher willingness-to-pay values on particular tour buses equipped with more accessibility devices. Based on study findings, this study provides several management implications that help tourism professionals develop appropriate accessible travel products for their clientele with disabilities.     

Mobile diaries – Benchmark against metered measurements: An empirical investigation

Researchers seeking to study the relationships between consumers' communications, attitudes, and behaviors could benefit from monitoring consumers over time, across multiple locations and channels, and in a way that reflects consumers' subjective perceptions. Diaries on smartphones (mobile diaries) can be used as a research tool for such purposes. A mobile diary is a self-report instrument whereby people use their mobile handset to repeatedly report experiences of interest. Mobile diaries are increasingly used in psychology, geography, medicine, and commercial marketing. Yet they have rarely been used for quantitative marketing research, and were not benchmarked against best-practice metrics in marketing.In this study, we aim to set the ground for using mobile diaries in quantitative marketing research. We first lay out the theoretical infrastructure for the usage of mobile diaries, and describe possible respondent reporting concerns, including concerns related to non-reporting, reporting over time, and concerns stemming from individual-level heterogeneity.We demonstrate the potential of mobile diaries, as well as the importance of the various concerns, using a benchmark test case in the context of primetime TV viewing. Our benchmark uses a sample of respondents with both mobile diary viewing reports and Nielsen People Meter (NPM) records. Our analysis reveals that averaging across all conditions, 47.4%–64.7% of the NPM records are reported by the diary. The major sources for mismatch are random time periods without alarms, short viewings, and periodic reporting inactivity (pulsing). Concerns such as a decrease in reporting rates over time (e.g., fatigue), smartphone ownership, and demographic variation across individuals have relatively small effects on reporting likelihood. Analyzing the cases in which diary reports do not have a matching NPM record, we find many of them can be attributed to out-of-home viewing and viewing on non-metered devices. This finding demonstrates how mobile diaries can complement metered measurements. Overall, aggregate diary-based ratings have a 0.90 correlation with NPM ratings.We discuss implications for designing and using mobile diary studies in marketing.     

'More is not necessarily better': the relationship between the quantity and quality of training efforts

International comparisons indicate that, on average, Belgian companies spend less on training than their French, German and Dutch counterparts. Encouraging companies to commit to training has consequently been an important policy goal over the last few years. One notable aspect of the policy to encourage training efforts by companies is that the effort is always represented in terms of the resources invested (input), not in terms of the learning achieved (output) or the quality of training programmes (throughput). Government policy is aimed at increasing the level of investment in company training. One of the questions we wish to investigate is whether this input-oriented approach to the training issue is actually effective. Whether companies will succeed in raising human capital to ever-increasing levels may depend not only (and maybe not even chiefly) on the extent of financial investment in training. The investment level does not necessarily determine the quality of the training processes developed by companies. Therefore, this paper focuses on the following research questions: (1) to what extent do companies monitor the systematic development of sufficiently effective training processes? In other words, is qualitative under-investment an issue, alongside financial under-investment? (2) Is the level of financial investment in company training correlated to the quality of training processes? The empirical data confirm that a kind of 'qualitative' under-investment can be reported and that the relationship between the level of investment in training and the quality of the training programmes is weak.     

综合防治水法在刘店矿首采工作面的应用

根据刘店矿10煤层首采工作面底板岩层为高阻电性层的特点,采用电测深法进行探测,探测结果显示存在4个视电阻率低阻异常条带区,把其中幅值和范围相对较大、富水性和突水危险性较强的异常区作为重点防治水区。根据电测和钻探探查结论对1044工作面底板进行防治水工作,总结提出了"物探先行、疏水降压与底板加固相结合"的综合防治水途径。