Is similarity a constraint for service-to-service brand extensions?

Are service brands constrained in launching new service offerings? Both research evidence and managerial wisdom suggest brands should extend to similar categories. However, in five studies using real-life brands - four experiments and one large-sample survey - we provide evidence that similarity is less of a constraint for service brands extending to other service categories (service-to-service extensions), compared to cases involving parent brands or extension categories of a product nature. Importantly, we demonstrate that such an effect occurs because service brands possess associations relevant across the spectrum of service categories. Our results suggest that service brand managers have the opportunity to stretch their brands to dissimilar service offerings; yet, they need to ensure the marketing execution does not make the brands’ service associations inaccessible to consumers. The findings suggest that even product brands can build service associations by adding service components to their offering, thus becoming “servitized” and better able to extend to dissimilar service categories. Overall, our work contributes to the academic debate documenting that the principles governing the management of product vs. service brands are not identical.     

Non-linear Gaussian sovereign CDS pricing models

Prior literature indicates that quadratic models and the Black–Karasinski model are very promising for CDS pricing. This paper extends these models and the Black [J. Finance 1995, 50, 1371–1376] model for pricing sovereign CDS’s. For all 10 sovereigns in the sample quadratic models best fit CDS spreads in-sample, and a four factor quadratic model can account for the joint effects on CDS spreads of default risk, default loss risk and liquidity risk with no restriction to factors correlation. Liquidity risk appears to affect sovereign CDS spreads. However, quadratic models tend to over-fit some CDS maturities at the expense of other maturities, while the BK model is particularly immune from this tendency. The Black model seems preferable because its out-of-sample performance in the time series dimension is the best.     

The mechanism of credit risk contagion among internet P2P lending platforms based on a SEIR model with time-lag

The credit risk contagion of Internet peer-to-peer (P2P) lending platforms is an important part of Internet financial risk management and supervision. This study analyzes the contagion path of credit risk in Internet P2P lending. Based on complex network theory and the theory of infectious disease dynamics, the characteristics of Internet P2P lending development are combined to construct a SEIR model of credit risk transmission among Internet P2P lending platforms with time lag, and the robustness of the model is analyzed and proven. The influence of platform correlations, the susceptible immune rate, the platform elimination rate, contagion latency, the saturation coefficient, and the susceptibility input rate on credit risk contagion behavior among Internet P2P lending platforms is analyzed, using the equilibrium point and threshold value. The impact of each variable is analyzed by simulation. Corresponding countermeasures and suggestions are proposed to prevent and control credit risk contagion among these platforms.     

时间压力对网络冲动性购买的影响研究：交易效用和感知风险的调节

以往关于时间压力对冲动性购买影响的研究结论具有两面性，即促进或抑制。文章引入交易效用和感知风险两个调节变量，通过两个实验探讨了时间压力对网络冲动性购买倾向影响的边界条件。首先，当交易效用较高时，时间压力的增加会导致其网络冲动性购买倾向的提高；而当交易效用较低时，时间压力的增加会导致其网络冲动性购买倾向的降低（实验一）。其次，当人们感知风险较低时，时间压力的增加会导致其网络冲动性购买倾向的提高；而当人们感知风险较高时，时间压力的增加会导致其网络冲动性购买倾向的降低（实验二）。研究结论可以帮助电商企业进一步了解消费者的冲动性购买行为，充分利用时间压力的影响，制定更灵活有效的促销策略。     

深圳市线路板蚀刻废液中铜、砷、铅、汞、镉含量调查

对深圳市60家线路板企业含铜蚀刻废液中铜、砷、铅、汞、镉含量的检测结果显示:酸、碱性蚀刻废液铜含量范围分别为38.6～167.9g/L、53.7～171.8g/L,,通过测量比重推算铜含量适用于碱性废液但不适合酸性废液.56个样品可检出砷(大于3mg/L).56个样品未检出铅(小于5mg/L),其余4个铅含量偏高.所有样品汞、镉均未检出,含量分别小于4mg/L、0.3 mg/L.将各样品砷、铅、汞、镉含量实测值换算为铜含量100ga.时的相对值后发现,上述四元素在蚀刻废液中的正常值分别为＜12mgAs/L、＜5 mg Pb/L、＜4 mg Hg/L、＜0.3 mg Cd/L.     

考虑供给与需求波动性的安全库存定量研究

本文以商业企业和MTS模式下生产企业的安全库存为研究对象,将供给与需求的变动程度作为两个动态指标研究四种不同战略与运营环境下的安全库存模型,并进一步分析了降低安全库存所需的管理杠杆.     

Incentives and Performance in Real Estate Brokerage

This article has two objectives. One is to offer a theoretical model to study how the difference in commission structures affects the performance of agents at full-commission firms (e.g., RE/MAX agents) relative to other agents. The other is to provide an empirical test of the relative performance of full-commission agents. We predict that in equilibrium the selling price and the expected time it takes to sell a listing through a full-commission agent are the same as they are with a traditional agent. Our theoretical predictions are supported by our empirical results.     

Forecast of telephonometry of Xiqing District using chaos time series

The telecommunication industry has marched into telephonometry competition age. In order to forecast telephonometry development, an effective method by using the chaos time series is proposed. And the best estimate method is presented by contrasted with mature and advanced estimate methods as follows： the stochastic forest, stochastic gradient boosting, the support vector and artificial neuron network.     

我国商业银行私人银行业务的发展现状与对策

随着我国富裕阶层队伍的不断壮大,我国私人银行业务显示出巨大的市场潜力,中外银行因此展开了激烈的竞争。但是,我国商业银行发展私人银行业务也面临着诸多制约因素。因此,我国商业银行应在市场细分、产品的研发与创新、品牌建设、组织架构、专业人才的培养、外部环境建设等方面采取切实措施,以促进私人银行业务的发展