RFID的投资回报分析

企业引进RFID项目需对投资进行估算,本文从财务、管理、顾客、战略四个视角,提出企业应用RFID投资回报测算模型。     

CLV

SUMMARY

It is becoming increasingly clear from the literature that there is a need for a metric that can objectively measure future profitability of the customer to the firm. This paper traces the emergence of such a metric—the customer lifetime value (CLV) and discusses the two measures of computing CLV—the aggregate approach and the individual level approach. Subsequently, eight strategies that are available to firms for maximizing CLV are discussed. These strategies assist firms in deciding how to: select the best customer, make loyal customers profitable, optimally allocate the resources, pitch the right product to the right customer at the right time, link acquisition and retention to profitability, prevent customer attrition, encourage multi-channel shopping behavior, and maximize brand value. Each of these strategies was successfully implemented by different firms across various industries, resulting in significant increases in the bottom-line. Further, the challenges in implementing a CLV-based framework in a B-to-C organization are also discussed with an illustration.     

Understanding the value of project management: First steps on an international investigation in search of value

Organizations investing in project management need to be assured of a concrete return. Without the ability to clearly define its value, project management joins the long line of initiatives (i.e., TQM, information systems, training, human resources) struggling to prove their worth to organizations. However, demonstrating a concrete value in organizations has been illusive and even paradoxical. This paper describes the conceptual model underlying a major international research project designed to yield a broad perspective on the value of project management. This model and research design will be of interest to researchers, project managers, professional organizations, and senior executives.     

基于ROI的项目管理价值分析

项目管理日趋重要引发了很多关于项目管理绩效评判标准的讨论,其中既有定性的方法也有定量的方法。在回答项目管理的实施能给企业带来多大价值的问题上始终缺乏合理答案。本文在明晰项目管理投入与产出的基础上,借助财务中的ROI概念对项目管理的投资回报率进行分析,以此分析判断项目管理的价值。     

我国高校科研“投入产出最小化”现象成因与对策研究

高校虽是我国三大科研主体之一,但其科研活动却广受诟病。在已有研究的基础上,深入分析我国高校科技成果转化率较低的主客观原因,发现高校科研系统存在着“投入产出最大化”悖论。基于“外部性”与“零和博弈”等经典理论,提出了“投入产出最小化”概念。根据“投入产出最小化”现象的本质和成因,从强化激励、加强监管、改善环境3个方面提出了系统性对策与建议。“投入产出最小化”现象的提出,为分析当前高校科研活动绩效提供了新的研究视角,对相关问题的进一步探讨具有借鉴意义。     

一种基于新的复合混沌模型的图像水印算法

本文围绕中日经贸结构上的互补性、中日贸易的基本特点以及中日贸易存在的问题与相应对策这3个层面作了系统而简要的论述。指出:在经济日趋全球化的大背景下,中日两国在经贸领域展开进一步的合作与交流具有极其深远的战略意义。     

Obesity-related costs and the economic impact of laparoscopic adjustable gastric banding procedures: benefits in the Texas Employees Retirement System

Objective: To assess the return on investment (ROI) and economic impact of providing insurance coverage for the laparoscopic adjustable gastric banding (LAGB) procedure in classes II and III obese members of the Texas Employees Retirement System (ERS) and their dependents from payer, employer, and societal perspectives.

Methods: Classes II and III obese employee members and their adult dependents were identified in a Texas ERS database using self-reported health risk assessment (HRA) data. Direct health costs and related absenteeism and mortality losses were estimated using data from previous research. A dynamic input–output model was then used to calculate overall economic effects by incorporating direct, indirect, and induced impacts. Direct health costs were inflation-adjusted to 2008 US dollars using the Consumer Price Index for Medical Care and other spending categories were similarly adjusted using relevant consumer and industrial indices. The future cost savings and other monetary benefits were discounted to present value using a real rate of 4.00%.

Results: From the payer perspective (ERS), the payback period for direct health costs associated with the LAGB procedure was 23–24 months and the annual return (over 5 years) was 28.8%. From the employer perspective (State of Texas), the costs associated with the LAGB procedure were recouped within 17–19 months (in terms of direct, indirect, and induced gains as they translated into State revenue) and the annual return (over 5 years) was 45.5%. From a societal perspective, the impact on total business activity for Texas (over 5 years) included gains of $195.3 million in total expenditures, $93.8 million in gross product, and 1354 person-years of employment.

Limitations: The analysis was limited by the following: reliance on other studies for methodology and use of a control sample; restriction of cost savings to 2.5 years which required out-of-sample forecasting; conservative assumptions related to the cost of the procedure; exclusion of presenteeism; and no sensitivity analyses performed.

Conclusion: This analysis indicates that providing benefits for the LAGB procedure to eligible members of the Texas ERS and their dependents is worthy of support from payer, employer, and societal perspectives.     

评估公务员培训效果的投资回报(ROI)计量法

公务员作为我国庞大的行政队伍,其培训越来越受到专家学者和有关政府部门的重视,培训效果的评估也一直困扰着理论界和实践界。ROI计量法是一种全面反映投资效益的综合性指标,是一个逻辑的、系统的步步衔接的流程,将其运用到公务员培训模式上有助于培训效果的更好的测量。本文阐述ROI计量法的必要性及其量化分析,根据ROI的计量法把ROI流程应用到公务员培训评估上,对公务员培训评估的改进具有不可估量的重要意义。     

人力资源新投资回报点——-无形资产的投资回报

目前人力资源方面一个新的投资回报点——无形资产的投资回报正逐渐被大家所认识。所谓的无形资产，它代表着一个公司的潜在的隐性价值，并能逐渐成为公司市场资本极为重要的一部分。本文主要从六个方面阐述了如何创建可持续性发展的无形资产，同时指出社会对无形资产的关注也给专业人士如何把人力资源工作和股东利益进行有效结合开辟了一条新的道路。     

从USP和ROI理论谈广告主题创意

广告创意产生于构思过程。通过构思,广告人能创造出新的意念和意境。成功的广告创意具有强烈的感染力和感召力,从而带来强大的销售力。文章从USP和ROI理论角度探讨广告主题的创意。