The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site

This paper examines the interrelated effects of respect, ad intrusiveness, and ad interactivity on attitudes toward brands and the publishers that serve online advertisements. Despite widespread use of the term, respect has received almost no attention in the advertising literature. A structural equations model indicates that ad formats that are perceived as respectful to viewers result in more favorable attitudes toward both the brand and publisher site. Ad intrusiveness negatively affects respect, while interactivity has a positive influence. Respect is demonstrated to exhibit a partial mediating role in the effect of these two variables on brand and site. Results also suggest that advertisers should strive for greater interactivity in ads if their objective is branding rather than direct response, as this can minimize the negative influence of intrusiveness. Publishers can also benefit from these kinds of ads.     

‘I'm like you,you're like me,we make a great brand community!’ Similarity and children's brand community participation.

Moving beyond a common brand interest, homophily is employed to understand the impact of characteristic similarity between child members of a brand community on attitudes toward the brand community and community participation desire. Three experimental studies were undertaken, assessing member similarity, respect, and member deviance with relation to brand community attitudes and participation desire. Results suggest greater similarity enhances children's attitudes toward the community and participation desire, explained by an increased respect towards the community. When a community member is deviant (disloyal), respect, and subsequently attitudes and participation desire, decline. By introducing homophily to child-oriented brand communities; this research contributes to the sparse literature, with results highlighting marketers should emphasize member similarity when promoting brand communities aimed at children.     

试析旅游伦理原则的建构

旅游伦理原则作为旅游伦理体系得以形成的灵魂和支柱、旅游伦理两难困境的选择依据、旅游伦理规范的规定,迄今没有达成共识。将旅游伦理原则概括为利益均衡原则和尊重生命原则,并以规范伦理学的方法论——目的论和道义论分别加以论证。其形成的意义在于确立了旅游伦理的学科定位,完善了旅游伦理体系;为处理好旅游活动中的各种关系提供依据。     

Comparative statics for size-dependent discounts in matching markets

We prove a natural comparative static for many-to-many matching markets in which agents’ choice functions exhibit size-dependent discounts: reducing the extent to which some agent discounts additional partners leads to improved outcomes for the agents on the other side of the market, and worsened outcomes for the agents on the same side of the market. Our argument draws upon recently developed methods bringing tools from choice theory into matching.     

Respect,bullying, and public sector work outcomes in Vietnam

ABSTRACT

This article examines empirical links between a subordinate’s felt recognition respect from his/her supervisor, the subordinate’s appraisal respect for that supervisor, and bullying, work engagement, and organizational citizenship behaviour in Vietnam’s public sector. Data from 274 employees in six branches of a public sector agency were used to test the hypothesized model. Within Vietnam’s public sector, the followers who receive recognition respect from the leaders have greater appraisal respect for their leaders, experience less bullying, and reveal higher work engagement and organizational citizenship behaviour. This article theoretically and empirically contributes to the respect literature developed in the Western context.