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Online-to-offline (O2O) integration refers to the incorporation of separate online and offline service processes into a single service delivery. Advances in mobile devices and information and communication technology enable the O2O integration, which has been applied to many services. This study proposes a new service blueprint, called the O2O Service Blueprint (O2O SB), which is specialized in visualizing and analyzing the service processes of the O2O integration. A comprehensive literature review and text mining analysis are conducted on massive quantities of literature, articles, and application introductions to understand characteristics of the O2O integration and extract keywords relevant to the O2O integration. Comparisons of the O2O SB with the conventional Service Blueprint and Information Service Blueprint validate that the O2O SB can address the limitations of existing service blueprints. An evaluation through expert interviews confirms the completeness, utility, and versatility of the O2O SB. The proposed O2O SB presents a complete picture of the entire service delivery process, whether online or offline. This SB helps users systematically understand the processes and formulate strategies for service improvement. 相似文献
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小企业融资满足率模型的构建和实证检验:1998-2009 总被引:2,自引:0,他引:2
融资满足率是客观反映小企业的扶持政策和措施实施效果的有效指标。本文一改以往研究基于问卷调查的统计方法,以当前我国小企业融资市场结构为基础,从宏观角度建立小企业融资满足率模型,并利用1998-2009年的数据进行测算,结合我国现状,检验分析此期间的小企业融资政策有效性,从而给出相应的政策建议。 相似文献
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