金融科技对传统银行行为的影响——基于互联网理财的视角

本文使用2011-2015年263家银行的年报数据和北京大学数字金融研究中心基于蚂蚁金服用户数据构建的地市级数字金融普惠指数,探究金融科技的发展对银行行为的影响。研究发现金融科技的发展实质上推动了一种变相的利率市场化,改变了银行的负债端结构,使得银行负债端越来越依赖于同业拆借等批发性资金。负债端结构的改变导致银行资产端风险承担偏好上升,但是借贷利率和净息差都有所下降。即银行选择了更高风险的资产来弥补负债端成本上升所造成的损失,但并没有将成本向下游企业转移。此外,本文还发现规模越大的银行受到金融科技的冲击越小。     

Developing design principles for the digitalisation of purchasing and supply management

This paper develops an approach to evaluating designs for digitalisation interventions in purchasing and supply management (PSM), and identifies some fundamental design principles for such interventions. A set of advanced technologies for digitalisation and a theory-based set of seven value drivers for PSM are identified for the proposed grid to facilitate the design of applications and interventions for digitalising PSM. The grid relates the digital technologies to the PSM value drivers in a matrix-like manner, allowing the structured consideration of the space defined by these two dimensions. The proposed approach to the strategic evolution of digitalisation in PSM is tested and its utility is demonstrated in analyses of practitioner literature and multiple case-study-based perspectives on PSM digitalisation. Two fundamental design principles relating to the use of the grid, or to the filling of its space, are set out, thus the research provides new theoretical perspectives on the design of advanced forms of PSM digitalisation. The proposed grid may be used in application design, communicating current and future states of PSM digitalisation to stakeholders, and specifically in developing a future-oriented strategy with a digitalization element for the PSM function.     

Is less more or a bore? Package design simplicity and brand perception: an application to Champagne

Packaging design as a medium for brand communication has a strong impact on the point-of-purchase decision. Therefore, marketers need a keen understanding of how packaging design influences brand perception. Although many studies have investigated the impact of design elements like color or typeface, few have examined the impact of holistic variables like the degree of elaborateness. This study proposes to fill this gap by investigating the influence of the degree of simplicity/complexity in package design on brand perception. The topic is first investigated through a multidisciplinary approach mobilizing the fields of semiotics, art history and marketing. Then, we conduct an experiment in which three bottles of Champagne operationalizing three levels of simplicity/complexity are tested with a sample of 305 consumers. The results indicate that the simplicity/complexity of a package design has a significant impact on brand perception, with simplicity being associated with modernity, reliability, authenticity, success and sobriety and complexity with seniority, joy, imagination, charm, femininity and sophistication.     

信贷管制、隐性契约与贷款利率变相市场化——现象与解释

本文将视角聚焦于利率市场化改革之前,重点研究金融抑制对银企信贷契约的异化。研究发现,在金融抑制背景下银企之间存在以留存贷款为表现的隐性契约,用以帮助银行在满足管制要求的同时追求利润最大化。本文对这一现象进行了理论分析与实证检验,发现隐性契约的发生与否会随着货币政策、企业特征等因素的改变而有所差异,这在一定程度上起到了利率变相市场化的作用。进一步研究则发现,这一隐性契约对企业价值产生了负向影响。     

正交实验设计方法在B to B电子商务体系质量改进中的应用

电子商务在全球快速地发展，中国企业面临着由B to C方式向B to B方式的转变，本文采用正交实验设计的方法来解决已建成电子商务体系的质量，以满足新的需求。     

论我国经济转型时期新一轮经济结构调整的任务及政策取向

在计划经济向市场经济转轨的条件下 ,我国宏观经济出现了由供给约束向需求约束的转型 ,在转型中宏观经济的结构性矛盾日益严重。这一结构性矛盾具有综合性、深层次性、萎缩性特征。在转型时期 ,新一轮经济结构战略性调整的任务是积极发展高新技术产业 ,搞好国有企业的职能定位 ,优化经济结构 ,提高国民经济的整体素质。新一轮经济结构调整政策取向的内涵是 :全面推进市场化改革 ,形成以市场为基础的经济结构调整 ;解决结构优化过程中的制度缺位问题 ;进一步调整国有经济结构 ,加快非公有制经济的发展 ;发展特色经济 ,提升产业结构。     

Game theoretic derivations of competitive strategies in conjoint analysis

While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail to explicitly consider retaliatory reactions from competitors. In this paper, a methodological extension is developed for conjoint analysis by explicitly modeling competition in a game theoretic context. The Nash equilibrium concept is employed to model competitive reactions to produce design, and its implications for reactive product strategies are discussed. The optimal product design problem for each firm is formulated as a nonlinear integer programming problem, which is solved via a specialized branch and bound method combined with a heuristic. In order to compute a Nash equilibrium, a sequential iterative procedure is proposed. The proposed procedure is illustrated under several scenarios of competition using previously published conjoint data.This research has been supported by the Henry Rutgers Research Fellowship, Rutgers University.     

AN EMPIRICAL EXAMINATION OF RELATIONSHIP MAGNITUDE

Based upon a review of the extant literature, it is proposed that the structure of an interorganizational relationship is composed of relationship type and the under‐researched construct of relationship magnitude. Specifically, it is hypothesized that relationship magnitude, a second order construct composed of trust, commitment, and dependence, affects relationship type, which affects the perception of value of the relationship. The results of a survey analyzed through structural equation modeling support these hypotheses.     

人民银行员工激励机制设计的进化博弈分析

博弈理论是当代主流经济学发展最迅速和影响最大的分支学科之一。其中,进化博弈理论由于引入了“进化稳定策略”（ESS）的概念,有效解决了博弈双方有限理性的现实问题,在解释经济管理现象时更具说服力和生命力。本文结合人民银行实际,通过构建进化博弈理论的复制动态模型,试述人民银行员工激励路径的选择及机制设计的有关问题。     

中国社会保障税税制设计的探讨——基于企业增值税代替工资总额为税基的税制设计构想

对于中国社会保障税税制的设计，以企业增值税代替现行的工资总额为税基，把“增值税”作为社会统筹部分的社会保障税税基；在提出中国社会保障税设计应遵循的原则基础上，进行社会保险税税制要素设计的若干构想；最后，分析以“增值税”为税基可能出现的问题及其完善。