Beyond the technology adoption: Technology readiness effects on post-adoption behavior

Technology readiness (TR) refers to people's propensity to embrace and use new technologies. Nowadays, the proliferation of technology-based products and services brings consumers not only benefits but also frustration over ineffective use of products and services. A key factor, therefore, in the diffusion and success of these products and services is how well-prepared consumers are for new technologies. Although some studies examine the relationships between TR and technology adoption, the long-term survival and substantial success of firms rely on the continued use of such technology rather than first use. This study focuses on post-adoption behavior and investigates how TR affects the continued use intention of new technology. Specifically, the study classifies usage behavior into the usage rate of basic functions, the usage rate of innovative functions, and the variety of use of innovative functions. The article then, examines how each dimension (optimism, innovativeness, discomfort and insecurity) of TR influences consumer usage patterns, and how usage patterns affect repurchase intention through consumer satisfaction. The empirical results from IPTV users in Korea show that each dimension of TR has a significantly different influence on usage patterns. The findings show that usage patterns, particularly the use of innovative functions, have a significantly positive impact on consumer satisfaction and repurchase intention. Finally, the article suggests several managerial implications and directions for further studies.     

“互联网+创业”服务平台用户使用意愿影响机理研究——基于D & M模型和计划行为理论视角

针对互联网创业服务特点,基于计划行为理论信息系统成功模型构建新的理论模型,使用结构方程模型进行数据分析,以解释互联网创业服务平台用户持续使用意愿。通过模型分析发现,兼容性和线上线下互动通过知觉行为控制正向显著影响用户满意度和用户使用意愿,信息品质直接影响用户对互联网创业服务平台的使用意愿,而用户满意度在平台信息品质、系统品质、服务品质与使用意愿之间具有中介效应。基于此,提出完善互联网创业服务平台和提升用户使用意愿的对策建议。     

Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands

The growth of the luxury market has been phenomenal in recent years, especially in the emerging markets such as India. This research studied luxury value aspects (personal and social) of luxury cosmetic brands and their impact on consumer attitudes and usage behavior, with a focus on women consumers. Data was collected in the form of a survey from 372 women luxury cosmetic users. Structural equation modeling was used to analyze the framework. Hedonism and status value were found to have high significant relationship towards attitude whereas usage behavior was influenced by materialism and status value. Hence the symbolic and psychological traits among consumer will show their willingness to buy and preferences on luxury cosmetic brands. The findings of this study provide valuable insights to marketers and managers to understand consumer trends, attitudes and behavior in the luxury cosmetic market and develop marketing strategies to successfully market their products.     

专业服务业跨国公司全球资源的利用研究

专业服务业是一个比较特殊的服务领域,它具有许多特殊的性质。本文试图从全球资源利用的角度对专业服务业跨国公司进行探讨,分析专业服务企业资源特性,并针对专业服务业跨国公司的全球经营优势,对其全球资源利用进行研究。     

The unfinished history of usage rights for spectrum

The key task in the next stage of spectrum management is to adapt regulation to the prospect of widespread sharing, on a much more sophisticated basis than sharing is used today. There is a role for the regulator to take steps to expand the area of choice within which public and private sector users can operate. This is best done in general by enhancing the flexibility of usage rights, which itself is best achieved by enhancing the freedom to trade them in the dimensions of time, space, level of interference and priority of access, by subdividing, re-aggregating, etc. However, there are considerable transactions cost impediments to trading where unlicensed users are involved. This creates a role for the regulator pro-actively to investigate different allocations, to make provisions for the most promising to occur and to incorporate both in refarming exercises and in primary assignments based on auctions configurations of usage rights, which might favour promising avenues of shared spectrum use.     

Measuring and forecasting mobile game app engagement

Monetization strategies in the large and strongly growing mobile app space must go beyond traditional purchase revenue as most mobile apps are now free to download. One key marketing innovation allows mobile app publishers to monetize ongoing engagement — in-app advertising.We study ongoing user engagement with a mobile app after the initial download decision using the $40 billion mobile gaming industry as an example. Our study investigates and forecasts user engagement after the initial download aiming to help publishers to monetize their engagement via in-app advertising. We leverage a novel dataset containing user-level engagement for 193 mobile games and propose a hierarchical Poisson model on a mobile-game level. We find significant usage heterogeneity across the mobile games studied and generate forecasts publishers can use when trying to monetize engagement via pre-sold contracts.     

口岸放射性检测仪器的使用

由于放射性物质的特殊性,使得放射性检测仪器成为放射性检验工作的基础。本文对放射性仪器的种类、应用进行了讨论,提出了全面布置、正确设置、规范使用、有效维护的使用原则。并对两种口岸常用放射性仪器编写了使用规范,供日常检验参考。     

推进高等教育资源配置与优化投资环境的思考

对于我国高等教育资源配置与使用的现状和问题，应运用经济学和计量方法进行实证研究，并对我国高等教育投资规模和资源配置与经济增长速度进行对比分析。研究表明，必须采取有效措施，尽快实现教育投资主体和教育融资渠道的多元化，以弥补国家公共教育经费的不足；完善教育投资评价监督机制，控制高校银行贷款规模，防范高校投资风险和债务风险。     

浅谈承包商如何应用工程量清单

工程量清单计价是建筑市场定价的大趋势。工程量清单的应用一般包括清单的报价、审查、使用、结算等过程。文章就承包商如何应用工程量清单进行简要分析。