Experiential Learning in International Business via the World Wide Web

Abstract

The article describes the implementation of Internet-based experiential projects within an international-business classroom setting and summarizes students' perceptions and attitudes towards the assignments. While the projects were shown to increase students' international business skills and abilities, students reported that the assignments were difficult and only mildly enjoyable. The paper discusses trends in business education and relates them to specific assignments designed to enhance learning outcomes.     

International Web Development

Abstract

Throughout the world, use of the Internet is growing exponentially and bringing mankind closer together. The Internet has become a powerful force in people's lives bringing information from around the globe to the tip of one's fingertips, changing the way the world purchases products and services, and creating new means of communication and media. The possibilities created by the Internet would seem limitless. Unique to each region of the world though is the degree to which the Internet has been adopted and is being utilized. The progression of Internet development has been shown to occur in three stages: acquisition of Web literacy, Web use as an information medium, and Web use for purchasing goods and services. In each of the following geographical regions, North America, South America, Africa, Europe, Middle East, Asia and Oceania, countries can be described as existing in one of these stages. A sampling of the countries within each region analyzes how and to what degree the people of that nation utilize the Internet and who provides the services offered, what services are offered, and obstacles presented in offering those services. Furthermore, the role the Internet plays in commerce, and the extent to which the government of that country has taken in regards to its polices in either regulating and/or promoting the Internet is examined. The factors have been shown to be important in Web development. Today the United States is at the forefront of Internet use and technology; however, it will not be long before that position is challenged by Japan and other countries in Europe and Asia as the Internet becomes more pervasive across the globe.     

Experimental comparison of Web, electronic and mail survey technologies in operations management

With the growing acceptance of the Web (Internet) and electronic mail, it is no surprise that researchers are using an increasingly diverse set of survey technologies to gather data from managers. However, the effectiveness of these electronic technologies has not been rigorously assessed, especially for gathering data from establishment-level surveys (i.e. firm- or plant-level). To that end, a stratified sample of large and small, service and manufacturing firms was constructed, followed by random assignment to one of four survey technologies: mail, fax, PC disk-by-mail and Web-page survey (combined with e-mail notification). For each treatment, managers are queried about their use of forecasting characteristics, yielding a sample of 118 firms. Unfortunately, only a low percentage (34%) of firms and managers assigned to the Web technology treatment both reported access to e-mail and were willing provide their e-mail addresses; they tended to be large firms and from the service sector. Moreover, those that did offer e-mail addresses were only about half as likely to respond to the Web-based survey as those targeted by other survey technologies. However, Web, fax and disk-by-mail technologies yielded higher item completion rates than mail. Limited statistical evidence indicated that respondents using computer-based survey technologies (i.e. Web or disk-by-mail) generally reported forecasting characteristics that are associated with firms exhibiting best practices. Thus, a multi-technology survey approach using the Web and fax can yield a strong combination of benefits over a traditional mail survey.     

校园网络建设讨论及若干思考

本文从校园网应用的角度展开了校园网建设必要性的讨论，并分析了目前存在的一些问题，同时有针对性地提出了一些建设性建议，并供学校在校园网建设规划时参考。     

进入Internet时代,利用WWW药学资源

介绍 Internet有关的基础知识 ,以及如何通过 Internet查阅 WWW的药学资源 ,收集整理了一些常用的药学网址并对每个网址的内容做简要描述     

异种网络模式下ATM监控系统的设计

本对当前工商银行大型计算机集中模式下的ATM监控所存在的问题进行了分析，并结合当前流行的Interent技术，设计出基于WWW的异种网络ATM监控系统。     

Thiscompanysucks.com: the use of the Internet in negative consumer‐to‐consumer articulations

The Internet has provided a forum through which consumers who are dissatisfied with various companies can vent their anger towards these corporations. A number of World Wide Web (WWW) sites have cropped up on the Internet, their specific aim being the fomenting of negative communication about companies: these are known as corporate complaint WWW sites. Little research has been conducted on negative on‐line consumer‐to‐consumer articulations and the possible impact that these might have on consumers' perceptions and attitudes. This paper attempts to foster discussion on the use of the Internet in facilitating consumer‐to‐consumer communication, particularly negative communication. First, background information on corporate complaint WWW sites is provided. Then, a survey that was conducted in order to glean information on consumer knowledge of and responses to these kinds of WWW sites is discussed. The results indicate that, among the population used in this study, the awareness of corporate complaint WWW sites was moderate. However, when respondents were aware of them, they were likely to visit them. Social influence plays a role in influencing awareness and prompting visits to corporate complaint WWW sites. In addition, an individual difference factor, attitudes towards complaining, influenced the kinds of activities in which the respondents engaged when they visit corporate complaint WWW sites. Future research directions are proposed.     

基于WWW的教学系统的设计与实现

现代远程教育在世界各国得到迅猛发展,教育部也确立了在全国31所高校进行远程教育试点的工作。而远程教育中很重要的一项内容就是关于教学软件系统的开发。本提出了以学生为中心,进行包括教学计划,教学大纲,教学软件,学生自评自测系统在内的全面教学系统的设计与实现方法,该系统既适有于校园网上教学,也适用于基于Internet的远程教育学习。     

The impact of a World Wide Web site visit on brand image in the motor vehicle and mobile telephone industries

During recent years the number of World Wide Web (WWW) sites and visitors has increased very rapidly. WWW site evaluation has focused more on click‐through rates than on brand effects. Nevertheless, there are few studies on the effects of WWW site exposure on brand image. The aim of this research was to illustrate brand association changes after a WWW site visit. More precisely, the paper describes the effect of a forced visit on the global brand image of two bricks‐and‐mortar companies. The results indicate that some positive brand associations increase significantly after the visit and that attitude towards the WWW site has an impact on attitude towards the brand.