论毛泽东的对外开放思想

毛泽东的思想不是封闭的。早在革命战争时期，毛泽东的对外开放思想就非常明显，主要表现在引进外援方面。建国后，毛泽东的对外开放思想有所发展。本文主要从四个方面探讨毛泽东的对外开放思想。     

Economics at DG Competition 2006–2007

This paper discusses a number of significant developments in the enforcement activities of the Directorate General for Competition at the European Commission, during 2006–2007. It covers a selection of investigations as well as policy initiatives that have triggered a debate in terms of the underlying economics.     

Simple Decision Aids and Consumer Decision Making

To help consumers deal with increasing amounts of information, many online retailers offer simple decision aids, such as the ability to sort on a particular attribute or eliminate undesired alternatives. The authors propose that consumers use simple decision aids as substitutes for cognitive effort, potentially with adverse consequences for decision making. An experimental study shows that providing unrestricted sorting increases decision quality only when choice conflict is low; beyond a certain point, greater use of the decision aid is associated with declines in decision quality. A second study shows that that allowing consumers to sort alternatives only one time enhances decision quality and, when choice conflict is high, reduces decision effort. A third study shows that providing elimination as well as sorting tools helps mitigate the negative effects of simple decision aids. Although the availability of sorting alone hurts decision quality when choice conflict is high, decision quality under choice conflict is improved when both sorting and elimination tools are provided. Implications for retail practice are discussed.     

Bidding for Firms with Unknown Characteristics

When a region successfully attracts a firm by offering subsidies, the firm often commits itself to performance targets in terms of employment. In this paper, we interpret these firm‐specific targets as a consequence of incomplete information. We analyze a model of two regions that compete for a firm, assuming that the firm's productivity is ex ante unknown. We show that performance targets often induce overemployment in high‐productivity firms, and that tax credits are often superior to lump‐sum payments. Moreover, when regions differ in wage rates, the low‐wage region wins the bid and has a higher surplus than under complete information. Finally, we show that, under incomplete information, bidding might not lead to efficient firm location.     

Cue usage in financial statement fraud risk assessments: effects of technical knowledge and decision aid use

This paper investigates the effects of technical knowledge and decision aid use on financial statement fraud risk assessments made by directors and students. More extreme fraud risk assessments are made when participants identify and process larger (smaller) numbers of diagnostic (non‐diagnostic) factors, with technical knowledge driving diagnostic factor identification. Significant decision aid‐technical knowledge effects are also found; decision aid use has a detrimental effect on high‐knowledge directors while improving performance in inexperienced, low‐knowledge students. These results suggest that although decision aids can afford gains in performance in inexperienced users, they can have unintended and/or paradoxical behavioural effects on experienced users.     

Ad Element Liking and Its Relationship to Overall Ad Liking

Abstract

This study explored differences in affective response content across three cultures and the role of these responses in predicting overall advertising liking. Based on a field survey, subjects from England, Norway and Spain evaluated cosmetic ads on a series of liking scales. Ad content was coded into elements reflecting product- or ad-related affect based on existing theory on ad evaluation criteria and on the theory of central and peripheral routes to persuasion. This study revealed that it might be difficult to achieve sameness in likeability even for international brands and beauty types. However, quite consistently across cultures, the findings suggest that the same affective processes along a peripheral route influence overall liking across cultures. Implications are drawn for future practice and research.     

UK intermediate financial accounting courses: a survey

This paper reports the results of a survey carried out in 1991/92 inquiring into intermediate (usually second year) financial accounting courses, taught in UK accounting and/or finance degree programmes. The areas reviewed were: course objectives, syllabus, lecturers' perceptions of syllabus, textbooks used, other teaching aids (including computers), student contact hours, follow-on courses and assessment. The response rate was 79%. The courses tended to be integrated combinations of accounting theory and practice. The growing number of accounting standards did not prove to be a significant problem as most lecturers did not aim for comprehensive coverage. Over half the respondents used computers in teaching their course.     

Cross-Cultural Meanings of Healthy and Beautiful in Words,Beauty Types,and Products

Abstract

The debate about standardized versus localized advertising strategy is a long-standing one, and fraught with human and organizational complexities that argue for the cultural uniqueness of a national market versus the desire for a unified global image. A key issue is whether the same meaning in a specific advertising message will be transferred across cultures. This study deals with cross-cultural comparisons across five European cities (Madrid, Milan, Paris, London, and Hamburg) and focuses on the perceived differences of the meaning of two words (healthy and beautiful), two beauty types (women' faces), and two products (water and perfume). The results show that it is difficult to achieve sameness of meaning for even international products and beauty types. Suggestions for a conceptual match-up model for advertising components are made and implications are drawn for future practice and research.     

Understanding farmers' decision making processes and improving managerial assistance

Few studies have been made of how farmers make decisions. Most research and teaching has focused on the decision event, not the whole process. Current knowledge of the decision making process is reviewed and described as a set of eight functions or elements: values and goals, problem detection, problem definition, observation, analysis, development of intention, implementation, and responsibility bearing. The relevancy of this view of farmers' decision making behavior is tested through a series of case studies. Based on these observations, the conceptual model of the decision process is revised to include four phases and four subprocesses. The four phases are problem detection, problem definition, analysis and choice, and implementation. The four subprocesses are searching and paying attention, planning, evaluating and choosing, and checking the choice. In addition, we note that farmers prefer the ability to continually update their evaluation and plans, a qualitative vs. quantitative analysis, a “quick and simple” vs. detailed and elaborate analysis, small tests and incremental implementation, and feed forward and compensation vs. post-implementation evaluation. Implications of this fuller view of the decision making process for management assistance are discussed.     

中日主权融资关系演变、影响及其对策

主权融资是当代国际融资的重要方式.中日主权融资关系是建立在冷战背景下和两国政治关系正常化的基础之上的.两国融资关系历时时间长、融资规模巨大,涉及经济社会发展各个领域,并有其自身的特点.近几年来,中日主权融资关系发生了较大变化,日本政府对华日元贷款规模不断下降,并对两国政治经济关系产生了重要的影响.分析其变化的原因主要是两国政治上的分歧,日本总是将日元对华贷款同中国核试验挂钩向中国施加压力;并对贷款的用途无端忧虑,利用贷款这张王牌来影响中国的发展进程等等.