抓好速度耐力,突出强度,提高密度——高校中长跑训练方式之谈

高校进行中长跑训练是高校办高水平运动队的产物,运动员以在校大学生为主,运动员一边学习一边训练,属于＂边学边训性＂,运动训练具有较强的业余性。这一特点决定了高校运动队不能采用专业队的训练方法和标准,而应立足于自身的现实条件,去寻找适合自己的训练方法。高校中长跑项目的教学、训练应结合高校体育教育的特点,抓好速度耐力,突出专项,突出强度,提高密度,对运动员运动成绩的提高效果比较理想。     

Perceived trade-off between education and sports career: evidence from professional football

To explore the attitudes towards risky career choices of young people in highly competitive environments, we surveyed almost 1000 football players in the youth academies of German professional clubs (Bundesliga), who must generally decide early in their careers whether or not to risk quitting school to focus solely on a professional football career. Based on the survey responses, we empirically analysed which factors influence these youths’ tendencies to choose a high-risk career option over a lower risk one. Our results seem to indicate that such risk taking in competitive environments can be explained by potential benefits expected from this decision, as well as judgments about the likelihood of achieving the desired career. Risk attitudes towards career choices vary by differences in individuals’ estimates of the potential benefits and in particular, in their own assessments of the likelihood of success, which is an important driver of risk acceptance. We also found that opportunity cost considerations influence risk acceptance: the better the low-risk option, the less willing the individual to give it up for a high-risk alternative. In addition, both national origin and level of cultural integration play a role in attitudes towards risky career choices, with reductions in the latter increasing the risk premium of quitting school.     

具有中国特色网球竞技人才培养机制的探讨

本文运用文献资料法、专家访谈法和数理统计法,透过李娜成功的现象,分析国内外网球竞技人才培养模式的现状,探讨我国网球职业化进程中"举国体制"的人才培养模式与网球职业化的冲突,探索具有中国特色网球竞技人才培养机制。研究表明:"举国体制"培养模式在培养目标、管理方式和投入机制上与职业化产生冲突;我国网球竞技人才培养呈现以政府、企业、个人为投资主体多元化的发展趋势。     

对陕西省运动员职业技术培训问题的探讨

为进一步做好运动员退役后就业工作,加强运动员职业技能培训,为其提供更多适合需要的职业技能指导和培训,使其具备更强的就业竞争能力,对陕西省退役运动员和现役运动员就业及职业技能培训进行调查,分析目前影响运动员职业技术培训的问题,本文通过对我省运动员的职业技能培训前景,提出相应的建议和对策。     

Rise and fall of stars: Investigating the evolution of star status in professional team sports

This article describes an empirical study of the rise and fall of star athletes, using data from the National Basketball Association (NBA) from 1987 to 2008. We measure star status by the number and share of all-star votes, and we apply both Tobit regression and hazard models to investigate the determining factors for star status. We find that the attainment of star status begins with the athlete's exceptional individual performance. We also find that having won a championship in the past can have a long-lasting effect on a player's popularity. The popularity of an athlete depends on his team in two ways: the attainment of star status is associated with strong team performance, and star teammates can reinforce each other's popularity. Interestingly, whereas stars can move from a losing team to a winning team to extend their star life, a team change can be very risky for new stars. Our results also suggest that teams with a large fan base, winning records, and star players should leverage these assets in attracting and retaining star players.     

Relationship between functional movement screening score and history of injury and identifying the predictive value of the FMS for injury

This study aimed to reveal the functional ability of functional movement screening (FMS) scores in determining an athlete's predisposition to injury. One hundred (50 females and 50 males) university level athletes, weight of 69.44 ± 5.84 kg, height of 172.69 ± 7.26 cm, age of 22.56 ± 2.99 years and Baecke score 21.66 ± 1.73, practised in football, handball and basketball sports (at least for 5 years), with no recent (<6 weeks) history of musculoskeletal injury were recruited. Of the 100 subjects, 35 of them suffered an acute, lower extremity (ankle = 20 and knee = 15 subjects) injury. An odds ratio was calculated at 4.70, meaning that an athlete has an approximately 4.7 times greater chance of suffering a lower extremity injury during a regular competitive season if they score less than 17 on the FMS. This study provides FMS reference values for university level athletes that will assist in the interpretation of individual scores when screening athletes for musculoskeletal injury and performance factors. More research is still necessary before implementing the FMS into a pre-participation physical examination for athletics, but due to the low cost and its simplicity to implement, it should be considered by clinicians and researchers in the future.     

基于价值理念的我国优秀女子蹦床动作

本文通过测量、访谈、调查、调研资料等方式得出了更多的有关女子运动员蹦床集训的相关内容和知识,研究出了女子蹦床动作中最具有价值理念的特点。     

完善退役运动员自主择业服务体系的对策

货币安置的自主择业作为退役运动员就业的新模式是伴随着社会主义市场经济体制的不断完善而产生的,这种安置方式还需要后续服务来促进退役运动员尽快就业。因此,应完善自主择业服务机构,加强培训管理,采取多种培训形式开展适合于退役运动员特点的职业技能培训和职业技能鉴定,建立健全退役运动员的社会保障制度,促进退役运动员尽快就业并保持良好发展。     

我国竞技体育运动员文化教育的现状及对策研究

运动员文化教育是体育事业可持续发展的一个极其重要的环节,通过文化教育可以有效提高运动员的综合素质,有助于教练员的科学训练和运动员竞技能力的提高。从我国运动员文化教育的现状和存在的问题出发,运用文献资料法、访谈法和逻辑分析法,通过探讨我国运动员文化教育的现状和存在的问题,并通过一定的分析研究,旨在探索提高我国运动员文化教育工作的有效对策和途径,从而为更好地促进我国体育事业持续、健康发展服务,也为今后运动队进行文化教育提供理论和实践依据。     

Contemporary Sports Marketing

Abstract

The term ?sports marketing“ developed in the United States as a way to analyze and implement strategies in which innovative as well as tried and true marketing techniques are used to financially support amateur and professional sports. With costs increasing, purveyors of ports must look for additional revenue beyond ticket sales and television fees. Corporations are searching for ways to increase the effective use of the advertising dollar. The partnership of the two parties has never been stronger than today, in the U.S. and abroad. In fact, sports collectively currently make up the 11th largest industry in the country. This article reviews the various aspects of the sports marketing mix including sponsorships, partnerships, the athlete, as well as the upcoming role of the web. The implications to corporations, the rising female athlete, and future challenges and opportunities are discussed