打名人文化牌,加大两岸"五缘"旅游吸引力

海峡两岸闽台之间公认的名人文化旅游资源，植根于两岸“五缘”关系。两岸名人文化具有品位高，类型多，情感深。开发闽台名人文化应强调资源开发与保护问题，避免片面开发，分散开发，单方面开发问题，注重争议人物文化开发、文艺载体开发问题，提升两岸“五缘”品位，将宗教信仰还原为名人文化，综合开发名人文化的旅游功能，大力开发名人文化的物质载体，设计跨区域旅游线路等。     

Comparative Urbanism and the ‘Asian City': Implications for Research and Theory

While voices in the comparative urbanism literature call for researchers to approach comparison with more experimental and critical methodologies, there remains no consensus on how to design and realize these studies. This essay examines the implications of comparative urbanism for researching the ‘Asian City'. Given the critique of existing modes of comparison embedded in recent calls for a new comparative urbanism, researchers are faced with a number of pressing questions: How do we approach this ‘regional' topic in a way that both resists categorizing the ‘Asian City' as an exotic ‘other', elevating it onto a mythical pedestal, yet appreciates its differences, localisms and unique ‘cosmopolitan vernacular' (Clifford, 1997; Werbner and Modood, 1997)? This essay thus highlights the multiple challenges of applying the comparative lens to the ‘Asian City', arguing that broader conceptualizations of the ‘Asian City' help to address the dangers in isolating Asian research into its own canon of parochial urban theory and offering a greater diversity of possibilities for justifying case selection in comparative approaches. In doing so, we hope that this essay responds to the comparative turn by illuminating to some extent its inherent complexity and methodological challenges.     

Building from Scratch: New Cities,Privatized Urbanism and the Spatial Restructuring of Johannesburg after Apartheid

By the start of the twenty‐first century, the once dominant historical downtown core of Johannesburg had lost its privileged status as the center of business and commercial activities, the metropolitan landscape having been restructured into an assemblage of sprawling, rival edge cities. Real estate developers have recently unveiled ambitious plans to build two completely new cities from scratch: Waterfall City and Lanseria Airport City (formerly called Cradle City) are master‐planned, holistically designed ‘satellite cities’ built on vacant land. While incorporating features found in earlier city‐building efforts, these two new self‐contained, privately‐managed cities operate outside the administrative reach of public authority and thus exemplify the global trend toward privatized urbanism. Waterfall City, located on land that has been owned by the same extended family for nearly 100 years, is spearheaded by a single corporate entity. Lanseria Airport City/Cradle City is a planned ‘aerotropolis’ surrounding the existing Lanseria airport at the northwest corner of the Johannesburg metropole. These two new private cities differ from earlier large‐scale urban projects because everything from basic infrastructure (including utilities, sewerage, and the installation and maintenance of roadways), landscaping, security services, the regulation of common spaces, and selling and branding the city are firmly in the hands of private profit‐making corporate entities and outside the mandate of public authorities.     

The High‐Rise Home: Verticality as Practice in London

This article investigates the relationship between verticality and home. It develops the idea of ‘verticality as practice'. This appreciates verticality not as something that takes place in three‐dimensional landscapes, but as the outcome of everyday practical activity. Examining a modernist high‐rise estate, the Aylesbury Estate in London, the article identifies and examines a range of vertical practices, illustrating how they are intertwined with home. Vertical practices, such as those associated with the view, help to make a unique and special home, becoming intensely meaningful to residents. However, they also unmake dimensions of home when they interact with the estate's marginality.     

Celebrity Attachment and Behavioral Intentions: The Mediating Role of Place Attachment

Film‐induced tourism has recently gained increased attention in academic research. Although previous literature has identified the existence of consumer–celebrity attachment, scant empirical studies have examined whether celebrity attachment influences behavioral intentions in a film tourism context. The purpose of this study is to examine the relationship between celebrity attachment and behavioral intentions as well as to clarify the role of place attachment. Survey data from 312 tourists in Taiwan indicate that celebrity attachment is positively related to behavioral intentions. Moreover, place attachment partially mediates the relationship between celebrity attachment and behavioral intentions. Implications of these findings for managing marketing strategies as well as future research directions are subsequently discussed. Copyright © 2013 John Wiley & Sons, Ltd.     

网红营销对消费者购买行为影响调查研究

伴随"互联网+"概念的深入人心和自媒体的迅速兴起,网红已成为自媒体时代网络经济发展中不可小觑的重要力量,"网红大军"在引领消费时尚的同时还极大地促进了消费者的购买欲望.本文以网红营销为研究对象,主要针对网红博主所处的社会背景和广告营销策略展开研究,基于文献研究和问卷调研数据,分析网红营销对消费者购买行为的具体影响过程和...     

Eco-hypocrisy and inauthenticity: Criticisms and confessions of the eco-conscious tourist/traveller

Labels such as the ‘green tourist’, ‘ecotourist’, and the ‘ethical tourist’ are used to claim moral capital and distinguish this tourist from the alternative, viewed as a threat to the destination. However, these tourist groups open themselves up to feelings and criticisms of hypocrisy when they fail to live up to the moral standards they expressly espouse. This hypocrisy may be conceptualised as a form of inauthenticity—not being existentially true to one's own standards. The present netnographic study uses Graham, Meindl, Koleva, Iyer, and Johnson's (2015) typology of moral hypocrisy to illustrate the feelings of inauthenticity and dissonance, and the social condemnation the environmentally conscious tourist/traveller contends with. Findings point to the inescapability of moral weakness, and the inevitability of moral frustration.     

The Use of Different Endorser Types in Advertising: A Content Analysis of Magazine Advertisements

Most of the literature assumes that endorsements, particularly by celebrities, are a frequently used advertising strategy. However, no study has yet investigated the use of the different endorser types identified by academic literature. This study seeks to close this research gap by analyzing German print advertisements. It finds that endorsement strategy in general is used much less than academic literature assumes, and that the relative significance of the different endorser types is incongruent to expectations. Moreover, the data suggest that, contrary to the literature's assumptions, credibility is not the most important underlying construct for endorsement advertisements, the endorser type used is frequently determined by the product category that is being advertised, and campaigns based on authenticity and similarity are gaining considerable importance in advertising practice.     

Building God's City: The Political Economy of Prayer Camps in Nigeria

The proliferation of religious spaces is a relatively recent development in Nigeria. Nowadays there are more than a hundred religious camps belonging to different religious groups in the country. The most popular of these camps, the Redemption Camp of the Redeemed Christian Church of God, is located 42 kilometres outside of Lagos and measures several thousand acres. Although initially not designed as such, developments in and around Lagos have compelled the managers of the Redemption Camp to present it as an urban alternative to the city of Lagos, which is generally deemed chaotic. The prestige of this camp and its activities have led to expansive urban development that involves the creation of numerous residential estates stretching from Lagos to beyond the Redemption Camp. Based on a recent ethnographic study of the Redemption Camp, this article argues that the process of urban expansion in and around Lagos is propelled by an aggressive form of religious revival that transcends the borders between economics, spirituality and territorial conquest. This article thus illustrates how church‐driven, religio‐urban developments follow a different logic of city making than often presumed by theorists of African cities, who generally neglect the religious forces that inform urban transformations in Africa.     

Building,Marketing and Living in an Islamic Gated Community: Novel Configurations of Class and Religion in Istanbul

This article analyses the development and marketing of Islamic gated communities in Basaksehir, Istanbul. It demonstrates how a blueprint of public–private urban development was appropriated by middle‐class Islamists. The gated communities in Basaksehir—which, at the outset, were not explicitly religious—gradually became attractive to religious actors searching for enclosed urban enclaves where Islamic communities would be protected against perceived moral‐urban threats. While urban‐religious enclaves appear to bear similarities to pre‐modern Ottoman Islamic urban enclaves, the rise of contemporary Islamic gated communities should be understood in light of the recent coming to power of the Islamist Turkish government. In cooperation with this government, housing development agencies approached Islamic investors to find capital for their public–private housing projects. One of the results of this form of urban development is that, contrary to pre‐modern Ottoman Islamic urban enclaves, the Islamic gated communities are homogenous in terms of economic class, catering specifically to the Islamic middle classes. Moreover, people who invest in Basaksehir desire an urban‐religious lifestyle that differs from the ‘traditional' religious lifestyle experienced in ‘traditional' Islamic neighbourhoods. The specific urban‐religious configuration generates a new type of Islam that better fits middle‐class values and a middle‐class lifestyle.