A model of tourism advertising effects

This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format.     

Authentication as Institutional Maintenance Work

Institutional maintenance work refers to actors’ deliberate effort to maintain an institution. This paper examines how actors use authentication, i.e., the relational constitution of an artefact as original or as a genuine expression of a particular type, style or person, to accomplish institutional maintenance work. We investigated contemporary adjustments to six listed buildings. These works were undertaken to keep these buildings functional while at the same time protecting their listing; by doing so they contributed to maintain the institution of Architectural Heritage. Our analysis identifies three forms of authentication: material consolidation, crafts mobilization and character enhancement. We elaborate on each of them and explain their institutional underpinnings and outcomes. The paper concludes with an articulation of authentication as a potent form of institutional maintenance work. Taking its starting point in materiality, authentication is a relational practice that helps maintain institutions relying on irreplaceable artefacts for their maintenance.     

城市旧住宅小区管理模式研究

城市旧住宅小区管理模式有物业管理模式、社区管理模式和单位自管模式之分。旧小区管理模式改革和创新是建立政府行政管理与居民(业主)自治管理相结合、社区管理与物业管理相结合的混合型管理模式,其实现途径是加强政府对旧小区管理的领导和支持,充分发挥小区自治组织的作用,积极推行物业管理模式,更新思想观念,提高物业管理服务水平,建立物业管理与社区管理相结合的运作机制,加强法制建理服务设。     

Analysing Materials and Energy Flows in an Industrial District using an Enterprise Input–Output Model

Recent approaches to sustainable development leave much room for policies at a local level. In fact, it is becoming evident that targets such as increasing resource productivity, preserving natural cycles, or extending the present level of welfare, are best pursued within the confines of a local area. In particular, environmental changes are best brought about by considering local systems of firms as cornerstones of cooperative strategies and using data on materials and energy use in physical terms. In this paper, an enterprise input–output model is developed for an industrial district, i.e. a local group of firms specialized in the production of a single final output. The model allows for a detailed quantitative analysis of materials and energy flows and the consequent generation of waste and pollution. As a planning tool, the model may be used to evaluate alternative scenarios, such as the possibility of re- using waste taking account of sustainability requirements. An empirical case study applies the model to an industrial district in Southern Italy producing leather sofas.     

深圳中心商务区的区位转移及其机制

20世纪80年代形成的罗湖商业区可以看作是深圳目前的中心商务区，正在建设中的深圳中心区（福田中心区）将会是未来深圳的中心商务区。在深圳城市经济重心西移等内外固定的作用下，深圳商务中心区西移趋势已经形成。本文主要就福田中心区的成长和深圳中心商务区由罗湖向福田转移的机制作了探讨。     

论遗产型目的地营销--以四川省乐山市为例

旅游目的地的营销在世界范围内已呈现出日益激烈的竞争格局，并逐渐形成多样化的专业细分市场。本文以乐山市为例，分析了该世界遗产地从落城市20年来的旅游营销策略和方式的变化过程的内在机制，指出了该遗产型目的的地营销的发展趋势。     

让京津成为无工业污染的生态环保城市——论两市共建京津塘工业城带

科学发展观为我国的经济发展提出了新的要求,我们必须深刻总结经验教训,从人与自然和谐的角度出发,重新审视已经走过的发展道路,使未来的发展更具科学性。本文主要从自然风向因素角度来探讨京津两市工业污染状况,找出病源对症下药,在研究和借鉴世界工业城市发展走势的基础上,结合我国的实际情况选择集中统一规划方式,客观调整和优化两市的工业布局,实现京津塘工业城带的可持续发展。     

胶东地区非物质文化遗产的保护与利用

非物质文化遗产的保护与利用一直都是大家关注的热门话题。不少学者专家提出了很多保护民间传统文化遗产的方法措施。提出非物质文化遗产的概念，然后介绍胶东地区非物质文化遗产的主要内容，最后针对该地区的实际情况提出适合胶东非物质文化遗产保护和开发的出路一与休闲旅游市场开发相结合。     

城市旅游空间一体化研究模式的构建及其分析

城市旅游发展离不开对城市旅游空间的一体化研究。借鉴国内外最新研究成果，分析了城市旅游空间一体化研究模式，并从城市旅游整体空间、城市旅游功能区空间、城市旅游点空间、区域／国内／国际空间等4种城市旅游空间尺度对城市旅游进行了一体化空间分析。     

关于文化遗产旅游研究的若干思考

文化遗产旅游在我国旅游业的发展体系中扮演着重要角色，作为其资源基础的文化遗产却缺乏一套完善的管理与开发体系。在理论上，文化遗产旅游也缺乏较为系统的论述分析了我国文化遗产旅游所存在的基本问题，同时对国内外的文化遗产旅游研究进行了回顾与评述，并以此为基础提出了文化遗产旅游研究的体系内容及其研究方法。