Multigroup validation of the service quality,customer satisfaction and performance links in higher education

The notion of ‘students as customers’ continues to be prominent, yet is insufficiently explored, especially from the standpoint of various stakeholders. To address this inadequacy, the present study employs a multigroup analysis of the service profit chain (SPC) model in higher education (HE). Its purpose is to examine the complete SPC model regarding stakeholder perceptions in order to inform its validation and implementation. A cross-sectional survey was employed in order to enable multigroup comparison of a comprehensive research model on subsamples of employees and students by means of structural equation modeling (SEM). Results provide support for the proposed SPC model within the sample of vocational colleges. Besides strongly linked constructs (quality–satisfaction–loyalty), some notable weaknesses (cracked ‘satisfaction mirror’) are found. Multigroup analysis also indicates some important differences between employees and students. Implications are provided for strategic service management in HE, which should acknowledge the differences among stakeholder perceptions.     

高等职业教育应担负起创新型人才培养的重任

培养创新型人才是高等职业教育的神圣使命,在创新型人才培养中,必须做好转变观念齐抓共育,创造条件加强实践,建立机制引导创新,以点带面不断完善,勇于探索不断创新。     

From the margins: globalization with(out) home economics

Pies and peas, noughts and crosses, fish and chips, chicken and egg, teaching and learning, home economics and . . . globalization? In psychotherapy, this simple technique of providing a word and another automatically coming to mind is called free association and some of the internationally accepted pairings are noted above. Do we want ‘home economics’ and ‘globalization’ to have an automatic association? In this paper, I argue that home economics must make a shift from the margins of patriarchy by re‐thinking the ways in which the field is legitimized and positioned if it is to be a key player in taking on the challenges and dilemmas raised by globalization.     

高校隐性德育资源的开发与建设

隐性德育问题是当前德育问题的重要前沿性课题。随着德育学科的科学发展以及教育的现代化趋势,重视并充分利用隐性德育资源促进高校大学生的全面发展,已经成为当前高校德育(或思想政治教育)改革的一个重要趋势。在高校中,隐性德育是相对显性德育而言的,是高校整体德育的有机组成部分,隐性德育资源对学生的发展起到潜移默化的影响和塑造作用。本文从高校隐性德育资源的内涵、开发与建设的原则和途径等方面进行阐述,意在引起对高校隐性德育资源的重视,合理开发和建设。     

以就业为导向做好专业建设的实践与探索

专业建设是高职学校改革和发展的重要组成部分,又是课程建设的基础、纲领。本文通过以就业导向做好专业建设的实践,对如何做好高职的专业建设的问题,进行了探索。     

高职学生心理素质现状分析及培养规划

我国高职院校录取分数线低,生源素质较差,自卑心理普遍,学习动力缺乏,人际交往能力不成熟。不成熟的心理素质严重妨碍了他们三年的学习生活和将来的适应就业。本文试图提出一个心理干预的规划蓝图,通过三层次心理辅导干预,致力于学生人格的重塑和未来职业心理素质的培养。     

Tinbergen in De Economist

Jan Tinbergen's scientific writings cover six main areas of research. His articles in De Economist represent these areas; in some cases the contributions to De Economist were of a pioneering nature (business cycles, economic models, economic integration); in others De Economist was the first or even single outlet for Tinbergen's work. This article provides an overview of these contributions. The wide scope of Tinbergen's areas of research goes together with a unity in approach, the characteristics of which are: policy relevance, quantification and measurement, balance in analysis and presentation, and learning from experience. Tinbergen's articles in De Economist bear witness to this approach which at the time also met with scepticism and resistance as this overview shows. According to Houthakker, Tinbergen's main contribution may be that, amidst the pleas of interest groups and the slogans of the laity, an attempt is made that the voice of the professional economic researcher be heard. Tinbergen's work still sets an agenda for both economic research and policy making.     

论普通高校的人才管理

21世纪是人才竞争的时代，普通院校要想在这时代的大潮中求生存、求发展，向全国一流大学迈进，就必须建立一支高素质的人才队伍。如何引进人才、留住人才、使用人才并进行人才管理，是学校工作的重中之重。本文就这一问题进行探讨。     

建设有自己特色的职教体系——郑州工程学院化工职业学院机电系筹建中的调查与思考

中国的高职教育尚处于起步阶段,无成熟的模式可遵循。任何一所学校要想在激烈的竞争中求生存、图发展,一个重要的前提是:必须准确地自我定位,立足自我特色拓展发展的空间,只有这样才能培养出有鲜明专业特色并适应社会需求的优秀人才,才能使学校在竞争中立于不败之地。文章通过调查有关高职院校职教体系运行中出现的问题,提出了思考意见。     

多媒体教学在高职高专英语教学中的应用

在高职高专英语教学中运用多媒体可充分调动学生学习的主动性和积极性，培养学生的创新能力，进而优化课堂教学，提高教学效率，有效地解决高职高专英语教学中存在的问题。