AN ANALYSIS OF SUPPLY CHAIN COLLABORATIONS AND THEIR EFFECT ON PERFORMANCE OUTCOMES

This research examined how operational outcomes, relational outcomes and business performance are affected by a collaboration project between buyers and suppliers in a supply chain. It is hypothesized that interdependence of knowledge and process, supply chain partner insight, and the level of collaboration between the firms affect the outcomes of a collaboration project. Survey data from buyers and suppliers from a wide range of industries and organizations were used in this analysis. Among these participants, higher levels of collaboration led to improvements in operational and relational outcomes, which together led to improvements in asset utilization, competitive position, organizational performance, and profitability.     

A service governance mechanism based on process mining for cloud-based applications

ABSTRACT

With the widely use of cloud computing in enterprise information systems, service governance becomes critical for an enterprise to adapt to a changing business environment. In order to provide a dynamic strategy for continuous service governance, in this paper a comprehensive service analysis solution is proposed to address both design time and run-time requirements for cloud applications. First, a process-centric Semantic Scene Model is composed to combines static business requirements with dynamic execution information. Then service analysis is conducted referring both to the business process mining results from event logs and the Semantic Scene Model given by business model designers. Service governance strategies are generated from the service analysis results and are performed to qualitatively classify the Quality of Service (QoS) of the services. Finally the approach is verified with a transportation logistics service application in a cloud platform. The result shows that our method can get continuous service governance through combining business processes with run-time service analysis.     

Crafting customer insight: What we can learn from the revival of the vinyl record

The recent resurgence of the vinyl record and the proliferation of so-called craft and artisanal products offer unique opportunities to observe ongoing shifts in the contemporary consumer’s values and attitudes. In this article, we explore such thought-provoking market developments and their implications by contrasting them with the conventional understanding of markets and consumers. This understanding can lead to marketing myopia as it works from the utility-oriented assumption that what ultimately matters for both the company and the customer is cost efficiency and convenience. Against this backdrop, in this article, we discuss how market developments representing the contemporary consumer’s mindset prove valuable in creating customer insight that highlights aspects often obscured by an exaggerated focus on cost efficiency and convenience. We provide an alternative approach to evaluating markets and consumers that encourages companies to build their customer-centric market strategies around questions of context, authenticity, story, and resonance. This will help them narrow the gap between their market offerings and the actual wants and needs of their customer, and consequently allow them to revitalize their market.     

Connecting ethnography to the business of innovation

This article presents methods to help companies build processes that emphasize consumer ethnography, customer ethnography, and commercialization planning as components for innovation within mature, well-established consumer or industrial markets. It is written for multifunctional innovation teams and senior management toward increasing the success rates of new product innovations.     

The role of customer management capabilities in public–private partnerships

Commercial organisations are increasingly asked to perform tasks traditionally associated with governmental bodies, such as law enforcement. The rationale for these public–private partnerships is that there are synergies between traditional business skills and those required to achieve certain societal goals. However, there is a lack of research into whether this is, indeed, the case. This paper addresses this gap by investigating one particular type of public–private partnership: anti-money laundering (AML). The study explores the potential synergies between customer relationship management (CRM) and those required for AML. A quantitative survey-based approach is used to identify the overlaps and connections between these two areas of competence. The findings reveal tensions between financial institutions’ dual roles as both commercial organisations and players in the battle against money laundering. The consequences for these firms are explored, and the wider implications for other organisations supplying non-commercial services to government are considered.     

论文艺创新胆识

作家、艺术家的胆识可分为创作胆量、表演胆量、发表胆量及相应的见识等。文艺创作和艺术表演的胆识突出地表现在敢于创新，敢于“反常突破”。创造成果的独特性往往反映了创造者的个性独特性，表现了创造者独特的气质、性格、兴趣、志向等个性特征，同时也需要创造者的勇气和魄力。文艺要标新立异就应当有胆量，但胆量的放开总得有个“度”。这个“度”还突出地体现在如何表现“性”、如何展现人体、如何借鉴西方的一些表现形式等问题上。     

上海国内航空客运市场特征分析

为深入了解上海航空客运市场特征,在分析上海航空运输市场发展环境的基础上,根据需求规模将上海航空客运市场细分为快线、大客流、中客流和低客流四类,并对每类细分市场分别从总体规模、航线机型匹配以及收益水平进行定量分析。结果表明,快线市场需求巨大供给充足,市场格局已经形成,大客流市场表现不稳定,中客流市场规模小,收益水平一般,而低客流市场收益良好,市场前景广阔。最后,根据市场特征给出航空公司进入上海市场的策略性建议。     

梯级洞察方法在饭店营销中的应用

梯级洞察方法是一种与典型的购买者（消费者）进行层层深入的谈话从而发现其购买或消费的真正原因和深层动机的技术，利用梯级洞察技术所获得的资料可以为新饭店开发，饭店营销评估和重新定位，饭店广告策略的制度以及市场细分提供人益的启示。     

德国物流园区的建设运营模式对我国物流园区发展的启示与借鉴

首先对德国的基本情况及其物流园区的建设运营模式进行了阐述分析,紧接着概括性提出了我国物流园区在规划建设中存在的主要问题,最后在问题剖析的基础上,结合德国模式,提出我国物流园区发展的几点建议。     

Survival theory: tourist consumption as a beneficial experiential process in a limited risk setting

This body of research developed over a number of individual but linked studies, predominantly carried out in the Bournemouth environs in the South Coast of England as well as on the islands of the Isle of Wight and Guernsey. The focus of these studies has been to examine the process, meaning and sought outcomes of the consumption process of individuals while on holiday. The relationship of non‐everyday setting and increased desire for interpersonal and intrapersonal significance within holiday consumption experiences are shown to be pivotal in generating a perceived developmental event for the consumer away from the routine of everyday living. An explanation for this is considered within risk‐based consumer models as well as within humanist developmental and post‐modern identity/experience choice orientations. Within holiday consumption there was found to be a high proclivity to discover, learn and reflect on the developing self, and close social unit (as well as social interactions in general) while on holiday within a non‐everyday cultural experience; with inherent alteration of consumer behaviour when in the holiday ‘state of mind’. The generally more affective, rather than cognitive, basis of tourist retail consumption is considered relating to the ‘risky’ nature of individual learning and socialisation processes and consumption behaviour within the limited risk environment of a holiday setting. In further considering risk‐based models of adventure holiday consumption, the herein proposed Survival Theory of tourist consumption offers a more general beneficial human development role (individual and social) for most tourist interactions which contrasts with much tourist literature (and popular cultural beliefs) which assumes tourism to be a selfish, destructive or harmful process within the sphere of human behaviour. Differentially across the sample, a tentative typology of tourist consumers is also proposed, with some reference to potential life‐stage association and applications to experiential‐based marketing of holidays to various consumer groups. Copyright © 2007 John Wiley & Sons, Ltd.