In and out of everyday life through film experiences: an analysis of two social spaces as leisure frames

The new information and communication technologies have made it possible to view films in different spaces. Using the symbolic interactionist framework as a frame of analysis, we interpret the meaning of the two experiences of viewing technology-mediated films in the home and in the cinema. We conducted field research during the first half of 2009, digitally recording 16 interviews with research participants living in Barcelona (Spain). The interviews were transcribed verbatim with the help of voice-recognition software. Reports from our research participants indicate that individuals considered only the cinema experience to be a true leisure activity, while the home experience was interpreted as a routine recreational activity. Therefore, the meanings of the film-viewing activity were associated with the symbolic properties of the frames of interpretation. Finally, we discuss the implications of these findings for the home as a unified centre where shared meanings are co-produced by family members.     

Consumers as legitimating agents: How consumer‐citizens challenge marketer legitimacy on social media

Previous research has shown that consumers increasingly challenge the legitimacy of marketers and unsolicited marketing communication in online contexts. Based on a qualitative study, this article examines how and for what reasons consumers challenge marketer legitimacy—the perceived appropriateness of marketers and their activities—in the empirical context of Reddit, a popular social news and community website. The study suggests that consumers challenge or accept marketer legitimacy in online communities based on particular, community and situation specific, legitimacy criteria that reflect and reproduce the values and norms of the community. In doing so, it is argued, consumers play a role as legitimating agents—consumer‐citizens that have the power to confer or deny legitimacy in the context of business‐society relations. Overall, the study advances knowledge in the field of consumer studies in two ways. First, it builds a symbolic interactionist perspective on consumer‐citizens as legitimating agents who enact their active citizenship role in the marketplace by assessing and constructing marketer legitimacy in online communities. Second, it offers an empirically grounded account of how and for what reasons consumer‐citizens challenge or accept the legitimacy of marketers and unsolicited marketing communication in online communities.     

Exploring the social value of organic food: a qualitative study in France

The purpose of this paper is to investigate whether organic foods are used to signal social identity, class or status, i.e. if they have social value. Our analysis is based on two sociological approaches: Bourdieu's theory of social reproduction and symbolic interactionism. This paper analyses three research questions: (1) does organic food have social symbolism?; (2) does the social value of organic food depend on the venue where it is obtained?; (3) are other symbols associated with the social value of organic food? To answer these questions, we gather qualitative data from organic food shoppers' perceptions of the social value of organic food, using a qualitative study, with four group interviews in Montpellier (France) with a total of 20 participants. Results indicate that organic food has a social value for the participants in our group interviews. This social value depends on the venue (community‐supported agriculture, market or supermarket) where organic foods are purchased and also on whether consumers or producers exhibit additional green behaviours to validate their commitment to sustainability. Our results imply that a quantitative study on social value of organic food would be useful to investigate these findings in a larger sample since these findings have several marketing and advertising implications.     

Can Divine Intervention Aid in Domestic Violence Prevention? An Analysis of Bystanders' Advertising Attitudes and Reporting Intentions in India

The research explores how religious symbols can be used in advertising to encourage bystander intervention in the context of domestic violence. Using symbolic interactionism as the theoretical framework, a 4 (Ad type: Control vs. Visual vs. Verbal vs. Visual/Verbal) × 2 (Religiosity: Low vs. High) between-subjects experimental design was conducted to assess impact on attitudes toward the ad and intention to help. A national sample (N = 402) of Hindu adults from India was recruited. The findings suggest level of religiosity is critical to the process with highly religious individuals displaying higher levels of involvement, concern for others and willingness to report abuse. No significant differences were found across visual and verbal religious symbol conditions. Implications for advertisers and government agencies are presented.     

‘Working Out’ Identity: Distance Runners and the Management of Disrupted Identity

Abstract

This article contributes fresh perspectives to the empirical literature on the sociology of the body, and of leisure and identity, by analysing the impact of long‐term injury on the identities of two amateur but serious middle/long‐distance runners. Employing a symbolic interactionist framework, and utilising data derived from a collaborative autoethnographic project, it explores the role of ‘identity work’ in providing continuity of identity during the liminality of long‐term injury and rehabilitation, which poses a fundamental challenge to athletic identity. Specifically, the analysis applies Snow and Anderson’s (1995 Snow, D. A. and Anderson, L. 1995. “The problem of identity construction among the homeless”. In Symbolic Interaction: An Introduction to Social Psychology, Edited by: Hermann, N. J. and Reynolds, L. T. New York: General Hall.  [Google Scholar]) and Perinbanayagam’s (2000 Perinbanayagam, R. S. 2000. The Presence of Self, Oxford: Rowman & Littlefield.  [Google Scholar]) theoretical conceptualisations in order to examine the various forms of identity work undertaken by the injured participants, along the dimensions of materialistic, associative and vocabularic identifications. Such identity work was found to be crucial in sustaining a credible sporting identity in the face of disruption to the running self, and in generating momentum towards the goal of restitution to full running fitness and re‐engagement with a cherished form of leisure.     

BOOK REVIEWS

The purpose of this investigation was to explore the meanings recreationists tenting at an agricultural fair associated with the settings in which their fair experience occurred. Using a symbolic interactionist framework, our analysis of data collected through onsite observation and using photo-elicitation guided interviews illustrated that informants' place meanings were the product of interactive processes involving the individual, their social world and the physical setting. These interactions elicited meanings tied to place that were largely independent of the physical attributes that defined the setting. Most significant were specific place experiences shared with family and close friends. The importance attached to these relationships and experiences were embedded in the spatial contexts that encapsulated informants' fair experience. Findings from this investigation shed light on the social construction of place meaning within a built environment.     

The networking practices of women managers in an emerging economy setting: negotiating institutional and social barriers

Women managers face institutional and social barriers throughout their careers. In this research, we use networking and symbolic interactionism theories to explain how they network while negotiating these impediments in an emerging economy setting. Focus‐group data revealed three themes. The women in our study, as predicted by networking theory, use networks to bolster career outcomes, although some also use non‐influential networks or network ineffectively. Next, symbolic interactionism explains how expectations of, and personal reflections on, networking lead to a lack of confidence and feelings of guilt that can be career limiting. However, when women understand that their unique networking approach can be powerful, they gain social capital that enhances their leadership. Last, patriarchal cultures of emerging economy settings support stereotypical gender roles, leaving women conflicted between competition and mutual support, thus redefining the so‐called Queen Bee phenomenon. We conclude by showing how women can use networking to enhance career and personal development.     

Framing and Organizational Misconduct: A Symbolic Interactionist Study

This study expands theoretical understanding of organizational misconduct through qualitative analysis of widespread deceptive sales practices at a large U.S. life insurance company. Adopting a symbolic interactionist perspective, this research describes how a set of taken-for-granted interpretive frames located in the organization’s culture created a worldview through which deceptive sales practices were seen as normal, acceptable, routine operating procedure. The findings from this study extend and modify the dominant theoretical ‘pressure/opportunity’ model of organizational misconduct by proposing that the process engine driving misconduct is not amorally rational organization members, but rather is organizational members acting on socially constructed views of the organization that normalize misconduct. Tammy L. MacLean is an assistant professor of management at Suffolk University in Boston, Massachusetts. She teaches in the areas of organizational behavior and managing diversity. Her research interests include how the process of decoupling organizational policies and programs from core organizational functions affects organizational behavior. Her research has been published in academic journals such as Academy of Management Review, Academy of Management Learning & Education, Journal of Management Inquiry, and Business & Society. She received a Ph.D. in Organization Studies in 2001 from Boston College.