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1.
An Internet nickname is essential in facilitating online interpersonal interactions. It is a pivotal element of interaction that provides other users with an initial impression and affects the decisions and behaviors of users during their online interactions. Although the existing literature has found that nicknames are relevant to users’ psychology and behavior, direct research on the motivation for and the effect of choosing a particular Internet nickname has been very limited. Borrowing from relevant theories on avatars, this paper summarizes the motivations behind Internet nickname choices in terms of three aspects: virtual exploration, social navigation and contextual adaptation. Moreover, from the perspective of collective self-esteem (CSE) and group identification, this research explores the influence mechanism between the motivations underlying Internet nickname choices and users’ online social interactions. A total of 394 samples were obtained from online communities in China to test our research model. We found that virtual exploration, social navigation and contextual adaptation are three motivations for creating Internet nicknames, and they have direct effects on the online social interactions of users. CSE has a full mediating effect between virtual exploration and online social interaction and acts as a mediated variable between social navigation and online social interaction. Group identification fully mediates the relationship between social navigation and online social interaction as well as that between contextual adaptation and online social interaction. The conclusion of this paper provides not only a new perspective for the study of Internet nicknames but also a potentially feasible way to stimulate users’ online social interactions.  相似文献   
2.
The present research aims at examining the role of consumer-brand identification (CBI) in attitude toward brand extension regarding the congruency between the values of consumers and brands. In this way, the benefits of CBI to consumers and brand managers are outlined. This research has been conducted through designing a survey and collecting data through a questionnaire. For data mining and investigating the model, the SEM approach is implemented. According to the findings, high levels of CBI lead to positive attitudes toward the brand extension, and that value congruity positively impacts this relationship. The results outline that CBI impacts fit and tie in separate ways, so that CBI effect on fit is more substantial. Furthermore, according to the results, in comparison to the role of tie, the role of fit is more significant in predicting attitudes toward brand extension. The sample from university students is appropriate for testing theory, but limits generalizing the results of the research. In addition, this research has studied one product category and is limited in this perspective. The findings have remarkable recommendations for implementing brand extension as they emphasize the role of perceived fit. Moreover, by reexamining CBI in a less known market, the research has outlined its positive outcomes for firms. This research has used perceived tie in a brand extension context and, similar to perceived fit, has implemented it as another factor to predict attitude toward brand extension. In addition, this research is unique, as it has investigated CBI in a new context.  相似文献   
3.
各向异性厚板固有频率的精确解   总被引:3,自引:0,他引:3  
该文抛弃薄板理论的位移和应力假设,利用矩阵分析和三维弹性动力学理论,导出四边简支各向异性厚板的固有频率方程。该方法可推广应用于各向异性层合板动力分析。  相似文献   
4.
The underidentification of linear models with measurement error does not necessarily extend to panel data models, as has been shown by GAiliches and Hausman (1986). We discuss and extend some of their results for a simple case and address particular issues concerning identification and asymptotic variances.  相似文献   
5.
文章阐述了核心竞争力和企业自生能力的内涵及其特征,总结了企业核心竞争力识别的方法,对企业如何解决自生能力进行了论述,并提出围绕主导产业,培植企业核心竞争能力和构筑企业自生能力的方法,同时给出了比较详细的实现途径,希望对现代企业的运作能起到一定的指导作用。  相似文献   
6.
The study of climatic variables that govern the Indian summer monsoon has been widely explored. In this work, we use a non-linear deep learning-based feature reduction scheme for the discovery of skilful predictors for monsoon rainfall with climatic variables from various regions of the globe. We use a stacked autoencoder network along with two advanced machine learning techniques to forecast the Indian summer monsoon. We show that the predictors such as the sea surface temperature and zonal wind can predict the Indian summer monsoon one month ahead, whereas the sea level pressure can predict ten months before the season. Further, we also show that the predictors derived from a combination of climatic variables can outperform the predictors derived from an individual variable. The stacked autoencoder model with combined predictors of sea surface temperature and sea level pressure can predict the monsoon (June-September) two months ahead with a 2.8% error. The accuracy of the identified predictors is found to be superior to the state-of-the-art predictions of the Indian monsoon.  相似文献   
7.
Synopsis This paper is the product of a collaboration between a biologist (Ghiselin 1997) who works on the philosophy of classification and an economist (Landa 1981, 1994) who works on the ‘Economics of Identity’: how and why people classify people based on identity in the context of a theory of ethnic trading networks. In developing the ‘bioeconomics’ (the synthesis of economics with biology) of classification, we crossed a number of disciplinary boundaries—anthropology, economics, sociology, biology, and cognitive psychology including evolutionary psychology’s ‘fast and frugal’ heuristics. Using a bioeconomics approach, we argue that folk classifications—the classifications used by ordinary persons—have much in common with scientific classifications: underlying both is the need for economy of information processing in the brain, for the efficient organization of knowledge, and for efficiency of information acquisition and transmission of information to others. Both evolve as a result of trial and error, but in science there is relatively more foresight, understanding, and planning.  相似文献   
8.
世博会标志许可经营是中国2010年上海世博会商业化运作的主要内容之一。如果世博会标志许可产品存在缺陷,并且生产企业没有在产品上标明其商标或其他明显识别性标志时,世博会标志权利人存在承担产品责任的风险,对此风险应从合同、质量保证金、产品责任险、监督检查等方面加强防范。  相似文献   
9.
Abstract

Although research has investigated the consequences of underemployment in domestic settings, research on the effects of underemployment among expatriates remains limited and has yielded inconsistent results. From a theoretical perspective, there is a need for a better understanding of the mechanisms through which underemployment affects various work-related outcomes and to account for potential contingencies. Drawing on the person-job fit literature and research on organizational identification, we theorise and empirically examine how and under what conditions underemployment influences expatriate performance. Using an original primary data-set of 103 Japanese expatriate managers in the UK, we find that underemployment affects expatriate work outcomes by increasing expatriates’ maladjustment and that this effect is moderated by the level to which expatriates identify with their organization.  相似文献   
10.
目前学界多认为流动儿童融入城市社会存在重重困难,但这些研究多停留在事实层面。依据南京某民工子弟学校的调查资料,借鉴戈登的族群融合理论和布劳的社会整合理论,从身份认同融合和结构性融合两维度探讨了形成融合困境的原因。  相似文献   
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