浙江省民营企业集群式营销探讨

民营企业集群已成为浙江省区域经济快速发展的主流模式之一。与大型企业、跨国公司一起,已成为参与市场竞争的主角。因此,市场营销理论应用领域已从单个企业营销逐步延伸到民营企业集群式营销。民营企业集群式营销是民营企业集群成长的关键,浙江省民营企业集群的快速发展与其营销管理创新是分不开的。为了提高浙江省民营企业集群营销管理水平,本文着重探讨了浙江省民营企业集群营销战略、策略制定及组织实施问题。     

外资并购我国企业的动因及对经济的影响

随着跨国公司在我国并购活动的日益增多，外资并购给中国经济带来了正面和负面双重影响．为了保护我国民族工业，促进我国经济健康持续地发展，应积极稳妥地利用外资并购，趋利弊害，消除负面影响，拉动经济增长。     

对“村财乡管”管理方式的思考

农村税费改革之后,很多地区对村级财务实行了“村财乡管”。本文通过分析认为,“村财乡管”是乡镇一级政府对村级集体财产的越权管理;这种管理方式在对村级集体财务管理产生某些积极效应的同时,也带来了很多不利的影响;村级财务管理的关键还在于加强村民民主理财制度建设,加大财务监督力度。     

关于开展航海职业教育扶贫工作的探讨

建设新农村的核心环节是提高农民收入。对贫困地区进行扶贫是党和政府解决贫困地区农民问题的重要手段之一,其中心工作是提高农民收入。通过开展航海职业教育扶贫工作可以有效地帮助转移农村富余劳动力,提高农民综合素质,增加农民收入,增强农民自身的造血功能,彻底改变贫穷的面貌;同时也有利于促进航运业和航海职业教育的发展。开展航海职业教育扶贫工作是一个多方合作共赢的过程。     

社会主义核心价值体系的文化内涵分析

在社会体制与社会结构深刻变动、思想观念深刻变化的新形势下，在思想大活跃、观念大碰撞、文化大交融的时代背景下，建设社会主义核心价值体系，具有极强的现实针对性。准确地把握社会主义核心价值体系的科学内涵及其精神实质，是建设社会主义核心价值体系的前提。对于倡导和谐理念，培育和谐精神，打牢全党全国各族人民团结奋斗的思想道德基础，具有极为重要而又深远的理论意义和实践意义。社会主义核心价值体系可以从文化内涵方面展开发掘，具体包括政治文化、思想文化、精神文化和道德文化四个层面以及与和谐文化构建的关系方面，这是研究社会主义核心价值体系的一个新视角。     

The role of perceived product quality and overall satisfaction on purchase intentions

The study investigated the effects of perceived product quality and overall satisfaction on purchase intentions. Moreover, the direct and indirect effects of values and involvement on purchase intentions were studied. The study utilized the survey questionnaire and used sport shoes as the product being researched. The sample consisted of 197 students who responded to an anonymous questionnaire. Five hypotheses were tested and four of them were confirmed by the data. Perceived quality had a direct and an indirect effect (through overall satisfaction) on purchase intentions, overall satisfaction had a direct effect on purchase intentions and involvement had an indirect effect on purchase intentions through overall satisfaction and perceived quality. The results of the study provide several theoretical and practical implications.     

建立铁路公益性运输补偿机制的探讨

铁路公益性运输超越了企业的职能范围,企业应当得到国家补偿。为此,建议按照依法、据实补偿原则,以税收抵扣方式进行补偿,以利于铁路运输企业的积累和发展。     

Managing Strategic Alliances in China （1）-Background and Experience

Creating effective strategic alliance is a useful method for the global expansion of international companies and managing strategic alliances is an important research project to the success of strategic alliances. This paper focuses on the practical problems of strategic alliances in China and explores how to manage such alliances. This research aims to introduce the basic background of strategic alliances, analyzes the primary reason for the current situations of strategic alliances, discusses the advantages and disadvantages of strategic alliances, gives the successful factors managing strategic alliances and discusses what should be done in the future research about strategic alliances？     

Goals versus institutions: the development of performance measurement in the Swedish university sector

This paper contrasts goal-directed and institutional approaches to the development of performance measurement (PM) in the Swedish university sector, which has been subject to increasing emphasis on management by objectives since the early 1990s. We adopt a macro perspective, focusing on recent changes in PM related to governmental control of universities and colleges and combine an extensive review of archival data with interviews in our empirical analysis. It is concluded that although the goal-directed model cannot be completely rejected as a heuristic informing recent changes in PM, a process-orientated institutional perspective considerably enriches the analysis by making it less static and more contextually informed. In particular, the latter perspective better explains the evolution of loose couplings between formally stated goals and performance indicators and between different systems for PM by directing attention to the complex interplay between conflicting constituent interests in the evolution of resource and cost allocation practices and quality control procedures. However, our empirical analysis also leads us to reconsider the conceptions of loose coupling as either a “given” feature of institutionalised organizations or an outcome of more pro-active resistance at the micro level prevailing in much earlier work in institutional theory.     

Constructivist Negotiation Ethics

The success of Discourse Ethics is premised on the discovery and use of shared values. If this is true what type of negotiation style, especially when used in an intercultural setting, is best suited to make use of shared values. Research focusing on moral arguments between Germans and Americans uncovered an array of shared values. But the existence of shared values, by itself, was not an adequate predictor of a negotiation's success. What did prove to be a predictor of success was the use of a Constructivist style of negotiation by both parties.