An Empirical Study of OEM in Taiwan's Apparel Industry

Abstract

This paper has examined the effectiveness of the original equipment manufacturing (OEM) system in Taiwan's apparel industry from the perspective of international competitiveness. For that purpose, this study uses the following three definitions as the dependent variables in the empirical analyzes: namely, the ratio of apparel's export value to real gross domestic product (GDP); apparel's export value per unit of labor cost; and trade specialization index of Taiwan's apparel industry. The indices constructed for statistical analysis in this study illustrate clearly that international competitiveness of Taiwan's apparel industry has deteriorated from 1989 to 2005. In addition, in order to clarify those factors that have influenced the fall of international competitiveness, this study identifies three important factors—namely, wage, labor productivity, and the real effective exchange rate (REER)—and four structural and policy dummies, and then conducted multiple regressions to clarify their statistical relations with each of the dependent variable. The analytical findings show that the Taiwanese apparel industry has lost its attractiveness as an OEM production base because of the rise of wages and the fall of labor productivity. In addition, our findings show that the appreciation of the New Taiwan Dollar (NTD) in terms of REER does not influence the movement of international competitiveness in Taiwan's apparel industry.     

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中外连锁商业之比较

中国连锁经营用20多年的时间走过了外国连锁业100多年的经历,并且成为中国商业经济的主要角色.发展连镇经营是中国经济体制的主要方向.文中主要是从中国连锁商业的现状出发,从连锁成本、自有品牌与外国连锁业进行比较还存在着很大的差距.文中就一些国内外比较典型的连锁企业的发展历程为例,指出了我国与外国连锁业存在的差距并提出了一些缩短这些差距的建议.     

基于“AIDA”模式的超市自有品牌商品店堂销售策略

超市开发自有品牌只是完成了营销策略的第一步。基于"AIDA"模式的店堂销售策略的设计与实施会成为自有品牌在终端销售中取得成功的有利保障。本文基于此制定了有针对性的销售策略。