Brand competition in CPG industries: Sustaining large local advantages with little product differentiation

In direct competition between national brands of consumer packaged goods (CPG), one brand often has a large local share advantage over the other despite the similarity of the branded products. I present an explanation for these large and persistent advantages in the context of local competition on perceived quality or brand image. The main result of the analysis is a relation between varying degrees of product similarity and equilibrium outcomes of local share advantages. Namely, I find that asymmetric quality positioning and associated local share advantages emerge especially when competing brands are objectively similar. Conversely, local share asymmetries based on brand positioning occur less when brands are dissimilar. This paper provides two reinforcing intuitions for this result. First, if brands are objectively similar, different levels of investment in local quality perceptions co-exist in equilibrium in the same market, because this investment is often borne as fixed cost. Also, early movers will invest in high perceived quality, whereas late movers have less incentive to invest because of demand sharing and increased price competition. Second, if the local advantages are shared by competitors across markets, the persistence of these advantages is reinforced by multimarket contact. Even when local brand building is free, firms may not want to improve perceived quality in their “weak” markets if it initiates retaliation by the competition in their “strong” markets. The increase in multimarket profits from collusion is large when the products are similar, because price competition looms large.

Nutrition,agriculture and the global food system in low and middle income countries

The entire food value chain and diet of low and middle income countries (LMICs) are rapidly shifting. Many of the issues addressed by the nutrition community ignore some of the major underlying shifts in purchases of consumer packaged foods and beverages. At the same time, the drivers of the food system at the farm level might be changing. There is a need for the agriculture and nutrition communities to understand these changes and focus on some of their implications for health. This rapid growth of the retail sector will change the diets of the food insecure as much as that of the food secure across rural and urban LMIC’s. This short commentary contents that current research, programs and policies are ignoring these rapid dynamic shifts.     

Overcoming the Trend Toward Healthier Foods: The Impact of Advertising and Intangibles on Investor Returns in the Packaged Food Industry

The study analyzes the impact of advertising, goodwill, and other intangibles on investor returns in the consumer packaged food and beverage industry during 2008–2012, a timeframe during which smaller brands wrestled $18 billion in sales away from large manufacturers of processed foods. The findings demonstrate that those firms that were able to allocate a greater percentage of their revenue to their ongoing advertising efforts were able to enhance investor holding period returns (HPR). In addition, those firms with a higher ratio of intangible assets other than goodwill to total assets were also able to enhance HPR. However, there was not a significant positive relationship between the ratio of acquired goodwill to total assets and HPR. Hence, packaged food and beverage manufacturers are advised to seek competitive advantages through their own brand-building efforts rather than seeking to enhance investor returns through a strategy based on company mergers and acquisitions.     

Understanding consumers' perspectives on food labelling in India

This study aims at identifying the factors influencing consumers' perception on food labelling and its impact on food purchase decision making, through personal interviews of 631 respondents using a structured questionnaire. To analyse the consumers' perceptions on food labelling, factor analysis has been carried out to identify the underlying dimensions among a set of food labelling attributes using the principal component analysis. Based on factor analysis, four sets of components/factors have emerged, that is, (i) serving method; (ii) quality and nutrition; (iii) production and storage; and (iv) product identification, which explain 66.271% of the variance. Logit regression analysis indicates that among the socio‐demographic indicators, the estimated coefficients for gender, education, income and location of residence are statistically significant. Similarly, information on quality and nutrition, production and storage processes, and basic information of the product is found to be significant, implying that these factors are more likely to influence the use of food labels in making informed purchase decisions by the consumers. The findings of the study give practical insights on food labelling issues for the food processors and policy makers.     

应用吨装袋储运食糖探讨

文章分析了吨包装食糖储运的优越性,探讨适合食糖运输的吨装袋结构型式和吨包装食糖物流运输作业方式.     

The effect of mental availability on snack food choices

This research evaluates how mental availability affects consumer choice of specific branded packaged snacks versus unbranded non-packaged snacks. Mental availability captures the probability of concepts coming to mind when making decisions. Concepts nested within a broad network of memory associations (e.g., those created by marketing for branded packaged goods) are more likely to come to mind and be chosen - potentially disadvantaging unbranded non-packaged foods. However, our research shows that some unbranded non-packaged snacks actually have greater mental availability and are more likely to be chosen, countering concerns over the detrimental effect of marketing food and inadvertently encouraging sub-optimal choices. The effect of mental availability holds when taking into account established drivers of snack food choice, such as hunger, self-control and past behavior.     

The Pivotal Role of User-Friendly Food Label and Personality Traits on Intention to Consume Packaged Food Products

The objective of the present study was to examine the effect of friendly food labels on packaged food consumption intention. A questionnaire method was adopted for data collection. The data were collected from 14 Pakistani universities. The systematic random sampling technique was used to draw the required sample size. The sample size was 365, where 730 questionnaires were distributed among students of 14 universities to achieve the required sample. Findings disclosed that a friendly food label has a positive and significant relation with packaged food consumption intention. But in the intervening effect of personality traits between exogenous and endogenous variables, only three personality traits have positive significant mediation—extraversion, conscientiousness, and openness—whereas no mediation was found with neuroticism and agreeableness. Studies have unveiled the fact that there is need to investigate the decisiveness of personality traits for the selection of healthy food (Friedman & Kern, 2014).     

商业银行打包转让不良资产情况调查与思考——以江苏省泰州市为例

开展商业银行不良贷款转让,扩大商业银行不良贷款自主核销权,及时主动消化吸收风险,对促进商业银行转型升级和健康发展有重大意义。文章以江苏泰州为例,调查了解银行不良资产打包转让业务的开展现状及存在的问题和制约因素,寻求促进商业银行不良资产化解处置的建议。     

“套餐式”民族体育选项课理论构建及实践研究

将两个项目的民族传统体育项目进行相互搭配,形成普通高等学校"套餐式"的体育选项课内容之一。对学生进行选项前后关于民族体育文化的认知程度,身体形态、机能、素质指标测试,并对测试结果进行数理统计分析比较,结果表明",套餐式"民族体育选项课对学生对民族体育文化的认知程度、学生身体形态、机能、素质有着明显的改善和提高。同时不同组合的搭配对学生身体形态、机能、素质的影响存在一定的差异。     

Assimilation of enterprise technology upgrades: a factor-based study

The purpose of this study is to gain a better understanding of the differences in the propensity of firms to initiate and commit to the assimilation of an enterprise technology upgrade. A research model is proposed that examines the influences that four technological and four organisational factors have on predicting assimilation of a technology upgrade. Results show that firms with a greater propensity to assimilate the new enterprise resource planning (ERP) version have a higher assessment of relative advantage, IS technical competence, and the strategic role of IS relative to those firms with a lower propensity to assimilate a new ERP version.