Coloring the destination: The role of color psychology on Instagram

Color psychology plays important roles in product packaging, the retail environment, and online marketing. This study analyzed current practices related to color composition in tourism-related photographs on Instagram. Data mining and pictorial content analysis were adopted to investigate how lightness, chroma, and hue may influence Instagram posts' popularity. Generally, individuals appeared more likely to respond to brighter and more saturated destination pictures. Orange, yellow, blue, and violet contributed significantly to post popularity based on different photographic typologies. Overall, color is a complex construct that functions within diverse dimensions and can enrich tourists’ destination-related perceptions. Based on brand post popularity and color theories, the study findings provide valuable implications for effective and efficient destination promotion via Instagram. Relevant limitations and future directions are also discussed.     

论社会主义核心价值体系与马克思主义大众化

在构建社会主义核心价值体系的过程中,马克思主义是其指导思想,而中国化的马克思主义理论是这一指导思想的核心内容,起着价值观的价值导向作用。如何以社会主义核心价值体系引领当代中国马克思主义大众化进程,将对构建社会主义和谐社会,转变发展方式有着重要意义。     

日本推进高等教育大众化经验探析

日本在推进高等教育大众化的过程中,积累了不少成功经验,如重视建立高等教育与经济发展的良性循环,积极顺应民众的教育热情,大力发展私立高等教育,推进高等教育的多样化,不断完善高等教育法规等。     

市场情报源沟通及流行状态研究

市场情报源的沟通与消费是一种时尚需求,是企业市场价值链的重要环节。政治、经济及文化等相关领域的信息载体能反映情报源市场需求流行的变化。市场情报源的汲取沟通和消费流行扩散及对承载体使用方法与传播技术等方面的探索与研究,是企业与时俱进地走向市场前沿的特定课题。     

个股人气对投资者信息解读效率的影响研究

在广义虚拟经济视角下,人的心理作用也可以创造时间寻租价值。本文用个股人气来体现股市的心理作用,选取了2007年1月到2011年12月A股上市公司每股收益的季度数据作为研究样本,以信息披露前30天的平均换手率作为个股人气的代理变量,实证研究了个股人气对投资者信息解读效率的影响。结果表明,人气越高的个股,投资者对其披露信息的即时解读效率越高,证明了个股人气会影响资本市场信息传播和解读的效率。     

The Effectiveness of Two Online Persuasion Claims: Limited Product Availability and Product Popularity

Two experiments were conducted to evaluate the effectiveness of two online persuasion claims: limited product availability (e.g., only 3 items left) and product popularity (e.g., 94% of consumers bought this product after viewing this site). The popularity claim appeared to enhance quality perception, particularly among highly risk-averse consumers, and purchase intention. We attribute these findings to the quality signaling effect and the bandwagon effect of the claim. On the other hand, the limited availability claim exerted no influence: low message credibility and the lack of psychological reactance are deemed to be possible reasons for the insignificant effect of the claim.     

Political booms and currency crises

This paper shows evidence that political booms, defined as the rise in governments’ popularity, are associated with a higher likelihood of currency crises. The reasoning behind this finding is that prudent economic policies to address underlying weaknesses in the economy may be political costly for incumbent governments in the short-term. Hence, popularity-concerned governments may not have enough incentives to take such corrective actions in a timely manner. This approach, in turn, can deteriorate economic fundamentals and increase related risks in the economy which can eventually lead to crises. This paper sheds light on this phenomenon in the case of currency crises, suggesting that currency crises can be viewed as “political booms gone bust” events. Moreover, it finds that higher international reserves, higher exports, and a higher degree of financial openness alleviate the effect of political booms on currency crises.     

Out-of-stock justifications and consumers’ behavioral outcomes– exploring the role of product type and sales level information in out-of-stock situations

The present study extends prior research on stockouts by examining how product-related attributes interact with OOS justifications to influence consumer responses to stockouts. Drawing from Out-of-stock (OOS) literature, this study investigates how perceived popularity, perceived uniqueness, negative affect, and behavioral outcomes are influenced by out-of-stock justifications, product type, and sales level. Two scenario-based experiments and two field studies are conducted in which the cause of the stockout, product type, and sales level are manipulated at different levels. The results of the studies provide the following primary insights- 1) Consumers infer popularity of the product when the product is OOS due to high demand or when the sales level is high 2) Consumers infer uniqueness of the product when the product is OOS due to short supply but not when sales level is low 3) As the perceived popularity of utilitarian products or the perceived uniqueness of hedonic products increases, consumers' propensity to switch stores to purchase the OOS products increases 4) Consumers’ intention to spread negative word of mouth decreases when the cause of OOS or a high sales level is specified. Retailers can influence behavioral outcomes by specifying the cause of stockout tailored according to the type of product, or by providing sales level information.     

网络营销理论在个人知名度推广中的应用

知名度能够给个人带来潜在的收益,在个人发展过程中扮演越来越重要的作用。国内外对产品知名度的推广研究较多,但对个人知名度推广研究很少。本文阐述了个人知名度的含义及价值,总结了个人知名度网络推广的现状和存在问题,并结合网络营销理论和互联网的操作实务,对个人知名度的互联网推广原则、推广策略进行了理论探究。     

“话语转换”视角下的马克思主义大众化--兼谈“中国梦”的话语效果

话语转换是马克思主义大众化的本质要求。从话语体系上把“中国特色社会主义的共同理想”创新性地转换为“中国梦”,不仅符合意识形态现代化的要求,而且是思想政治教育发展的需要。由于“中国梦”还赋予了共同理想更丰富的内涵,其典范性必定助推思想政治教育话语转换走向深入,为马克思主义大众化凭添更多光彩。