Effect of Price Change Alert on Perceptions of Hotel Attribute-based Room Pricing (ABP) versus Traditional Room Pricing (TRP)

Aside from marketing information on traditional room rates, hotels and online travel agents (OTAs) are trying a new pricing technique based on the attributes of guestrooms. This research investigates how attribute-based room pricing (ABP) differs from traditional room pricing (TRP) in influencing consumer reactions when consumers receive a price change alert before (vs. after) sales. Through a series of experiments, we found that TRP and ABP result in similar alert attitude, brand attitude, and visit intention for presale price change alert. However, ABP leads to more favorable results for postsale price change alert. We examined the underlying mechanism and found that perceived fairness mediates the effect of pricing strategy on brand attitude, price alert attitude, and visit intention for postsale alert only. This research provides hotel managers and OTA marketers with guidance on when to send either type of price change message to consumers.     

The effects of power on consumers’ evaluation of a luxury brand's corporate social responsibility

This paper examines how power affects consumers’ responses to corporate social responsibility (CSR) initiatives of luxury brands. The results of three studies show that high‐power individuals evaluated a luxury brand's CSR campaign more positively than low‐power individuals. High‐power individuals viewed CSR activities as being more fluent than low‐power individuals. This study further demonstrates that power influences consumers’ responses to nonluxury brand's CSR activities. Low‐power individuals, who are more receptive to warmth, evaluated nonluxury brand's CSR more favorably rather than high‐power individuals.     

人的现代性与人的心理健康特征之关系探讨

本文在国内外关于人的现代化研究的大背景下,通过比较“人的现代性”和“人的心理健康”两者概念、内涵与外延、有关标准的异同,认为:(1)人的现代性应具备一定的心理健康要求,提高人的心理健康水平是实现人的现代性的保证。(2)现代人的心理健康问题应置于人的现代化的语境下来思考和发掘。     

高职学生心理素质现状分析及培养规划

我国高职院校录取分数线低,生源素质较差,自卑心理普遍,学习动力缺乏,人际交往能力不成熟。不成熟的心理素质严重妨碍了他们三年的学习生活和将来的适应就业。本文试图提出一个心理干预的规划蓝图,通过三层次心理辅导干预,致力于学生人格的重塑和未来职业心理素质的培养。     

对我国城市房屋拆迁中存在问题的法律思考

城市房屋拆迁,既关系国家、开发建设单位、被拆迁单位及亿万城镇居民的利益,又关系到城市规划的具体落实,这是一个敏感而又普遍的社会问题,已成为近几年全社会高度关注的社会问题之一.基于城市房屋拆迁所引发的拆迁人与被拆迁人利益冲突问题比较严重,引发矛盾冲突的根本原因是我国现行的拆迁法律制度和政策存在问题,本文着重分析了我国城市房屋拆迁法律制度和政策存在的几个问题,并从学理上提出解决矛盾的建议.     

浅谈英语听力理解中的心理障碍及其克服方法

听在人类语言交际活动中占有很重要的地位。听、说、读、写——外语学习的基本步骤中，听排第一位。随着高考、大学英语四、六级考试对听力理解，听力测试的要求，学生对其产生的心理障碍也随及增长，引发出被动心理现象，疲倦感觉现象和紧张，恐惧现象。培养和提高听力水平和听力能力，必须从理论上认识听力理解的过程，从心理上克服种种障碍。     

企业文化对员工心理契约的影响机制研究——以某高科技上市公司为例

本文的基本观点是,企业文化是通过影响员工心理契约的形成而发挥作用的。本研究发现,企业文化是员工心理契约形成的更一般性的基础,企业文化的特征将决定员工心理契约的性质。我们认为,员工心理契约是一个平衡结构,员工责任和组织责任在内容和强度上都需要平衡。     

The Bell Curve in Psychological Research and Practice: Myth or Reality?

The expression “the bell curve” designs both a kind of statistical distribution and the title of a famous and controversial book by Herrnstein and Murray. The first is so attractive that the second refers to it to give more credibility to its questionable theories on intelligence. The point is that, during the 20th century, the bell curve has assumed a more and more important role in psychological research and practice and have become both a reality and a myth. In the first case (reality) we can assist to appropriate applications of a real useful statistical concept. In the second (myth) we can have two kinds of attitudes: one attitude is typical of those researchers who search for normality in all their data and variables, just as Parsifal used to search for the Holy Graal (we call this “the Parsifal attitude”); the other is typical of those researchers who give normality for granted and act as if it were a Platonic Idea (we call this “the Plato attitude”). The article discusses the role of the normal distribution in psychological research and practice and shows how it can be dangerous to treat the bell curve as a God or an Idol.     

大学生心理疾病产生的原因及对策

21世纪将是心理疾病患者显著增加的年代,心理疾病将成为严重威胁人类和社会稳定的“世纪病”。心理病患者“自杀”的数字也令人吃惊。大学生是心理疾病发生率较多的群体,大学生心理疾病产生的原因是复杂多样的,既有遗传和生理因素,又有社会、学校、家庭及个体心理缺陷等因素。加强对大学生产生心理疾病的原因分析,有助于我们搞好大学生心理教育,帮助大学生增进心理健康。     

浅谈大学新生良好心理素质的培养

良好的心理素质是大学生应具备的一项基本素质.大学新生存在着思乡怀旧、焦虑恐慌、压抑不得志、厌学逃课等4种心理矛盾冲突,应建立多功能心理素质教育系统工程,寻求各种教育契机,促进新生心理素质稳步提高.