Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities

Artificial intelligence (AI) has captured substantial interest from a wide array of marketing scholars in recent years. Our research contributes to this emerging domain by examining AI technologies in marketing via a global lens. Specifically, our lens focuses on three levels of analysis: country, company, and consumer. Our country-level analysis emphasizes the heterogeneity in economic inequality across countries due to the considerable economic resources necessary for AI adoption. Our company-level analysis focuses on glocalization because while the hardware that underlies these technologies may be global in nature, their application necessitates adaptation to local cultures. Our consumer-level analysis examines consumer ethics and privacy concerns, as AI technologies often collect, store and process a cornucopia of personal data across our globe. Through the prism of these three lenses, we focus on two important dimensions of AI technologies in marketing: (1) human–machine interaction and (2) automated analysis of text, audio, images, and video. We then explore the interaction between these two key dimensions of AI across our three-part global lens to develop a set of research questions for future marketing scholarship in this increasingly important domain.     

A multivariate distance nonlinear causality test based on partial distance correlation: a machine learning application to energy futures

This paper proposes a multivariate distance nonlinear causality test (MDNC) using the partial distance correlation in a time series framework. Partial distance correlation as an extension of the Brownian distance correlation calculates the distance correlation between random vectors X and Y controlling for a random vector Z. Our test can detect nonlinear lagged relationships between time series, and when integrated with machine learning methods it can improve the forecasting power. We apply our method as a feature selection procedure and combine it with the support vector machine and random forests algorithms to study the forecast of the main energy financial time series (oil, coal, and natural gas futures). It shows substantial improvement in forecasting the fuel energy time series in comparison to the classical Granger causality method in time series.     

How Issue Size, Risk, and Complexity are Influencing External Financing Costs: German IPOs Analyzed from an Economies of Scale Perspective

This paper is focused on the cost of raising capital in Germany. A cross-sectional analysis of flotation cost data for 117 IPOs over the years 1993–1998 is presented. We find average flotation costs to be 7.77 percent of gross proceeds, while underwriting fees average 5.01 percent. Our results extend the literature in two important directions. First, contrary to the conventional economies of scale view we find marginal spreads to be rather constant in gross proceeds and to be higher for more risky and more complex offerings. Fixed costs amount to 5 to 9 percent of underwriting fees. Second, by applying a principal component analysis we find issue size, an issuer risk factor, and an offering method complexity factor to have an economicaly meaningful impact on underwriting fees.     

新型耐腐蚀水环真空泵防腐防爆性能突出

由酚醛玻璃纤维增强塑料热压成型生产的耐腐蚀水环式真空泵是一种新型的耐腐蚀真空设备,它比普通水环式真空泵耐腐蚀效果理想,并且不易造成泵轴扭断,维修量小,节电效果显著,是一种值得广泛推广的真空设备。     

盾构机自动控制技术现状与展望

随着我国社会主义市场经济的迅速发展以及科技水平的不断提升,交通运输行业得到了蓬勃发展。当前,随着我国地下隧道等各项工程建设数量的不断上升,盾构机的重要性不言而喻。加强对盾构机自动控制技术的研究工作,不断解决该技术应用过程中存在的问题,才能有效地促进技术应用,为提升我国地下工程施工安全性能奠定技术支持。     

我国港机CAD的应用与发展

港口装卸机械产品计算机辅助设计简称港机ＣＡＤ，本文介绍了港机ＣＡＤ１５年来发展的历程和取得的成绩，指出了港机ＣＡＤ今后的研究方向与课题。     

广州-茂名铁路换碴施工技术

文章介绍了有关在广州-茂名铁路运用大型养路机械进行更换石碴施工的技术和经验。     

论我国物流机械制造企业技术真空的形成及解决途径

阐述了当前我国物流机械制造业所面临的问题和现状,分析并提出了物流机械制造企业今后努力及其发展方向。     

中华经济圈上市公司审计报告比较研究

本以中华经济圈上市公司审计报告为研究对象，分别就大陆、香港、台湾三个地区审计报告的内容与格式加以比较研究。两岸三地在审计观念、独立审计规范性质、审计责任和执业关注等多个方面的差别是形成大陆、香港和台湾地区上市公司审计报告差异的主要原因。因此，合理地借鉴港台地区审计报告体系先进的做法，全面改革和完善大陆审计报告体系和独立审计规范体系，将是我们积极迎接审计市场国际化的必要措施。     

昌黎缝纫机零配件产业集群发展策略研究

产业集群作为一种新兴的经济发展模式和区域经济的基础特征,已经成为区域竞争优势的重要支点。本文介绍了昌黎缝纫机零配件产业集群的基本情况,指出了其发展过程中的一些问题,就此提出了发展策略。