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《Journal of Promotion Management》2013,19(3-4):47-61
Abstract Crisis management affects all institutions. Organizations now operate in a media-saturated world where individuals can disseminate information instantaneously across the globe via the internet. As a result, ensuring future business leaders have an understanding of how crises develop and what alternatives exist is a valuable educational outcome. Through a role-playing exercise, students undertake crisis management for a fictitious organization. The exercise, according to participants, provides a realistic environment where higher level learning (as compared w th merely listening to lectures) resulted. Role-playing also improved student awareness of the components of good crisis management and prepared them to handle a crisis. 相似文献
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焦凤 《吉林省经济管理干部学院学报》2011,25(6):93-96
动画是一门独立的综合性艺术,它融合了音乐、文学、诗歌、电影、漫画的许多特征,是一种直观性较强的艺术形式。截止2006年底,动画专业成为近年全国各高校竞相开办的新兴专业,但相当一部分新增设动画专业的学校,忽视了自身的办学条件和生源质量,造就了许多学校重技术轻理论的培养方式,导致动画培养目标与市场需求脱节,因此动画专业理论课教学改革方面的思考显得尤为迫切。 相似文献
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角色扮演是在外语课堂上组织集体教学活动的一种形式,旨在最大限度贴近现实交际条件的情况下形成和发展言语技能和熟巧。《商务交际俄语》课是经贸基本知识课程的延伸和补充,为其实际应用提供了一个模拟交际舞台。学生通过角色扮演等课堂模拟活动,达到基本运用俄语沟通、协调和解决问题的能力。 相似文献
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Cynthia Wallin Blair Manus Rungtusanatham Elliot Rabinovich Yuhchang Hwang Richard Bruce Money 《Journal of Business Logistics》2020,41(2):111-128
Despite the criticality and expense of spare parts, many firms lack a coherent strategy for ensuring needed supply of spare parts. Moreover, scientific research regarding a comprehensive spare parts strategy is sparse in comparison with direct material. Our research identifies and tests three literature-based, theoretically anchored attributes that influence a buyer's preference for inventory ownership and inventory placement when managing the stock of a critical spare part. Our findings indicate that item specificity and item supply uncertainty are useful in predicting a buyer's preference for managing the inventory of a critical spare part. Furthermore, we find that buyers have (1) a strong preference for consignment-based inventory management approaches, (2) a bias against inventory speculation despite its use in practice and analytical models, and (3) a strong preference for inventory postponement when the level of supply uncertainty is low. 相似文献
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罗芬 《湖南经济管理干部学院学报》2013,(4):32-34
角色扮演已经成为外语教学的重要方式之一。对中南林业科技大学旅游管理专业58名学生进行调研,就角色扮演对旅游管理专业基础英语教学的影响进行了研究。研究发现:角色扮演可以有效地促进大学生的专业英语的学习;在活动上较为喜欢以小组为单位的活动;在内容上更加关注目的地文化与社会生活;在形式上多偏好旅游事件评论与多方旅游议题研讨。 相似文献
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文章主要对操作系统课程教学的现状以及学生对操作系统课程的态度进行分析,并就实际教学过程中使用的一些方法进行探讨。 相似文献
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角色扮演法是以能力培养为目标,以互动与演练为方法增强学生职业感,激发学生学习积极性的一种情景模拟教学活动。在《国际货运代理》课程的海运业务单证及流程中,对角色扮演教法进行了有效地尝试,由理论讲授变为学生行动演练,从而实现了课堂教学由教师为主向学生为主的转变。 相似文献
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Anastasia Seregina 《Consumption Markets & Culture》2019,22(4):454-473
ABSTRACTFollowing the perspective of gender as a socially constructed performance, consumer research has given light to how individuals take on, negotiate, and express a variety of gender roles. Yet the focus of research has remained on gender roles themselves, largely overlooking the underlying process of gender performativity and consumers’ engagement with it in the context of their everyday lives. Set within a performance methodology and the context of crossplay in live action role-playing games, this paper explores how individuals undo gender on a subjective level, thus becoming conscious and reflexive of gender performativity. The study suggests that individuals become active in undoing gender through engaging in direct, bodily performance of the gender other. Such performance does not challenge or ridicule norms, but pushes individuals to actively figure out for themselves how gender is performed. As a result, individuals become aware of gender performativity and become capable of actively recombining everyday performance. 相似文献
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结合仿真软件、角色扮演、开放实验、自主实验、创新科研等教学实践,实现现代物流技术实验室验证实验、设计综合、创新科研三个层次的教学模式,取得了良好的教学成效。 相似文献
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文章针对社会对酒店行业人才需求的特点,结合南宁职业技术学院旅游学院酒店管理专业的教学实际,探索出一种符合学生特点,培养学生综合素质和创新能力的教学模式——角色扮演教学法。 相似文献
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