Factors affecting households’ seafood purchasing decisions in Auckland,New Zealand: an empirical analysis

This paper uses the binary choice model to identify the factors that are significantly influencing the household purchase decisions of seafood products for home consumption in Auckland, New Zealand. It is found that ‘quality’ and ‘cooking easiness’ are the main product attributes that significantly influence households’ choices of seafood in Auckland. Also, the representative household has shown a strong preference for fresh and other alternative seafood products, including processed, smoked and canned, over frozen products. Retail outlets are found to be more attractive to the household purchasing seafood for home consumption. The New Zealand seafood industry may find this baseline study useful as a guide to developing future research structure on the domestic market.     

Demand for ecolabeled seafood in the Japanese market: A conjoint analysis of the impact of information and interaction with other labels

The use of seafood ecolabels is expanding in the world marketplace, but so are labels indicating other product attributes, such as country of origin and wild vs. farmed. The interactive effects of these labels and attributes in evaluating consumers’ preferences for ecolabeled seafood are relatively unexplored. In this paper we investigate (1) the direct and interactive effects of seafood ecolabels with other common fish labels, and (2) how consumers’ perceptions about the state of marine stocks and the valuation of ecolabels may be affected by different information. We find moderate interactive effects between ecolabels and country of origin labels, whereas the valuation for seafood ecolabels is fairly high. In terms of information, we find that consumers’ perceptions about fish stock levels changed (negatively) after receiving information on declining stock levels, and more sensationalized information led to increased change. However, valuation for a seafood ecolabel increases only when the information was perceived positively (credible/interesting); whereas exaggerated information (which was also perceived less credible) had insignificant effects on WTP.     

Consumers’ Willingness to Pay for Sustainable Seafood Made in Europe

Sustainability of increasing relevance also for seafood markets. The aim of this contribution is to analyze consumer preferences and their willingness to pay (WTP) for different sustainability claims, and to identify consumer segments according to their WTP. The contingent valuation method was applied to elicit consumers’ WTP in eight European countries. The WTP varies between seven and almost 20%, depending on attribute and country. Three consumer groups become apparent: the largest group without any additional WTP, a smaller group with a moderate additional WTP of plus 17%, and a very small group with an additional WTP of more than 40%. Clear differences between countries are obvious regarding preferences for different sustainability attributes, particularly in the segment with the highest WTP. A fraction of the consumers is willing to pay significantly higher prices for sustainably produced fish from Europe: given that trustful standards are applied and well communicated.     

水产食品企业实施可追溯体系的意义及措施

随着水产食品全球化供给的增加,以及近来食源性疾病的不断爆发,人们越来越关注水产食品安全问题,因此,许多国家和消费者将建立水产食品可追溯体系视为降低水产食品不安全性和增强消费者信心的有力武器。本文首先就水产食品可追溯体系产生的背景及原因进行了简要的阐述并给出了水产食品可追溯体系的定义,接着提出了建立可追溯体系给我国水产食品生产企业带来的利益,最后就我国水产食品生产企业如何建立和实施水产食品可追溯体系提出了建议。     

The Value of Product Attributes,Brands and Private Labels: An Analysis of Frozen Seafood in Germany

It is well known that the price of a food in general and fish in particular is a function of a number of attributes such as species, product form, processing form and size. However, limited attention has been given to the influence of private labels, production method, eco‐labels and promotions. We use a unique dataset which identifies these attributes in the German seafood market. We estimate a hedonic price function, and our results highlight the importance of brand and labels for seafood prices in Germany. Our results also suggest that private label products are discounted by 20%, while branded products achieve substantial price premiums, as do fish products from aquaculture.     

基于SWOT的南通海产品冷链物流发展研究

随着人们生活水平的不断提高,海产品的消费量得以高速增长,海产品的品质要求也得到更高重视。但现有的冷链物流无法确保海产品质量安全,断链现象时有发生而造成较大经济与社会效益的损失。文章以南通市为例分析了海产品冷链物流发展面临的优势、劣势、机会及威胁,认为南通海产品冷链物流虽然发展较快,但没有建立统一的冷链物流信息系统,断链现象严重、冷链物流人才缺乏、运营成本高、国外大型物流企业进入带来的竞争压力等严重抑制了南通海产品冷链物流的发展。建议采用新型信息技术、建立海产品冷链物流信息平台来提升整个南通海产品冷链物流的效率,通过引进与培养专业人才来提升冷链物流企业的管理理念与管理水平,通过加大政府与社会资源投入来构建冷链物流体系降低交易成本。这些措施的实施,有望促进南通海产品冷链物流的进一步发展。     

基于供应链视角的海产品物流质量管理研究

海产品物流质量的管理贯穿于从"渔船到餐桌"的整个供应。论文以供应链管理为指导,在物流质量管理基本原理的基础上,界定了海产品物流质量管理的内涵,构建了海产品供应链物流质量管理的模式,提出通过供应链外部质量监管体系和市场准入机制加强海产品供应链外部物流质量控制,通过HACCP质量管理体系实现海产品供应链物流质量的自我约束和内部控制。     

Creating Value in the Supply Chain for Australian Farmed Barramundi: Whole of Chain Perspective

This article investigates 4 key areas of supply chain management to identify opportunities to create value for Australian farmed barramundi. These key areas are product attributes, material flow, information flow, and relationships. This exploratory study forms the first stage of a value chain mapping study. Based on data gathered from 13 in-depth interviews, 7 with farmers and 6 with wholesalers/retailers, a preliminary map of the value chain for Australian farmed barramundi was developed. From a producer perspective, 3 key issues emerged: lack of collaboration, inconsistency of product quality, and lack of knowledge of what consumers value. Although wholesalers/retailers identify product consistency as a key issue, they further identify product dumping and the growth of imports as areas of major concern. These findings laid the foundation for strategy development at both the individual and industry level. The insights from this case highlight the value of chain analyses as a diagnostic tool for strategy development.     

区块链技术与海产品供应链耦合机理分析

随着信息技术的创新发展,区块链技术及其应用的地位愈发重要。在研究区块链技术演进和类型的基础上,剖析了区块链和海产品供应链的耦合机理,重构了基于区块链技术的海产品供应链管理平台架构,再造了海产品供应链交易运作流程。     

Do Japanese consumers care about sustainable fisheries? Evidence from an auction of ecolabelled seafood

This paper investigates Japanese consumers' willingness to pay for Marine Stewardship Council (MSC) ecolabelled seafood using a sealed bid, second price auction. Participants in an experiment in Tokyo were provided varying degrees of information about the status of world and Japanese fisheries and the MSC program in sequential rounds of bidding on ecolabelled and nonlabelled salmon products. A random‐effects tobit regression shows that there is a statistically significant premium of about 20 per cent for MSC‐ecolabelled salmon over nonlabelled salmon when consumers are provided information on both the status of global fish stocks and the purpose of the MSC program. This premium arises from a combination of an increased willingness to pay for labelled products and a decreased willingness to pay for unlabelled products. However, in the absence of experimenter‐provided information, or when provided information about the purpose of the MSC program alone without concurrent information about the need for the MSC program, there is no statistically significant premium.