Me,My Tourist-Self,and I: The Symbolic Consumption of Travel

This paper argues that before the tourism industry can truly individualize products, experiences, and niche markets successfully, we need to better understand exactly what benefits a tourist is seeking to obtain through the symbolic consumption of tourist products. This study has made the first attempt to empirically test a model combining self-concept, self-congruity, motivation, and symbolic consumption behavior within a tourism setting. Based on a sample of 410 young “overseas experience” (OE) travelers, the results reaffirm that the self is multidimensional, whilst also suggesting that when buying a product, or consuming an experience abroad, the tourist looks beyond functional utility to social meaning. This study further suggests that when making consumption decisions, a tourist forms perceptions based on the likelihood that the product or experience will be congruent with their self.     

浅谈大学生如何提高自我表现能力

对于当代大学生来说,能否成功地进驻自己的领域,创造一番成功的事业,取决于自己的"身价"和"品牌"。这种"身价"和"品牌"不仅包括个人的专业技能和业务素质,自我表现能力对于提高"身价"和"品牌"塑造起着同样重要的作用。但由于自身、教育体制和社会环境的影响,当前大学生的自我表现能力在某种程度上存在着一定的问题,本文通过分析近几年有关的调查报告和书籍,针对目前学校和个人的状况,浅析了应如何提高大学生的自我表现能力。