IP电话系统中SNMP代理的实现

结合对简单网络管理协议（SNMP）的研究，分析了Agent 网管代理开发包，并介绍了利用Agnet 实现IP电话系统中SNMP代理的过程。     

国内手机营销渠道演变探析

随着移动通信技术的不断发展和进步,作为移动通信终端产品的手机和人们的生活联系越来越紧密。在不同的技术背景和市场环境下,手机的渠道营销模式也呈现出不同的特点。通过对不同市场阶段的手机营销渠道的归纳和总结,对即将到来的3G时代下的手机营销渠道进行分析和探讨,有助于国内手机营销环节中的运营商、生产商、批发商、零售商更好地把握商机,明确自身在营销渠道中的定位。     

监管控制的有效性与产业内部分工——以“山寨手机”现象为例

自2005年以来，中国深圳等地区出现了大量生产销售山寨手机的企业。尽管政府有关部门采取了多种措施，对违规生产和销售手机的企业实施监管，但在一段时间内山寨手机仍然充斥市场，造成客观上的监管失效。分析联发科手机芯片出现前后手机产业链和手机企业价值链的变化，并分析手机监管制度安排失效的原因，可得知随着技术变革引发的手机产业内部分工深化，被监管企业价值链进一步缩短，违期—州直环节更多地由生产转移到销售活动，造成了企业违规风险降低和监管措施的失效。     

The effects of distributive,procedural, and interactional justice on customer retention: An empirical investigation in the mobile telecom industry in Tunisia

The framework offered in this study provides empirical evidence concerning the interaction between distributive, procedural and interactional perceived justice and loyalty program satisfaction on relational satisfaction in the mobile telecommunication context. Firms that rely on justice perception for strategy implementation are able to attain customer retention. This study suggests a theoretical model of customer retention that aims at investigating the role of satisfaction with loyalty program on relationship marketing. The structural equation modeling was used to test the hypothetical relationships. A self-administrated questionnaire was distributed to a total of a convenience sample of 520 customers of multiple mobile phone companies. The target population includes customers who have subscribed to a loyalty program. Results show that distributive justice moderates the relationship between satisfaction with the loyalty program and relational satisfaction. The results highlight the need to focus on distributive justice in order to nurture satisfaction and loyalty. Satisfaction with the loyalty program is a key predictor of a satisfactory relationship with the operator and customer retention.     

浅析中国传统元素在手机UI界面设计中的应用

随着手机移动互联网的发展,手机的UI界面设计也越来越受到人们的重视,在雨后春笋般涌现的优秀UI设计中,很多都融入了具有中国特色的传统文化元素,它是一个民族文化的结晶。传统图案与现代UI的完美结合,赋予了新的时代感和生命力,使UI的表现具有更加丰富的文化内涵和历史底蕴,同时让古老的艺术得以传承而不断发扬光大。     

Neither an Authentic Product nor a Counterfeit: The Growing Popularity of Shanzhai Products in Global Markets

Counterfeits have been a longstanding concern to global brand manufactures. However, recently, a new product category that partly imitates and partly innovates under the term shanzhai has entered into market. Shanzhai products mimic original leading brands through visual or functional similarities and may also provide additional features. Given this new copycat phenomenon, our study for the first time conceptually distinguishes shanzhai products from counterfeits, theoretically compares the values of consumers choosing shanzhai products versus counterfeits, and empirically tests such differences in one integrative model. Specifically, shanzhai buyers value product functional benefits more than counterfeit buyers, while counterfeit buyers value status consumption, yet experience less self‐clarity than shanzhai buyers. Our findings offer important implications for imitative innovation literature as well as for practitioners.     

The Measurement of Consumption Efficiency Considering the Discrete Choice of Consumers

In this study we propose a mathematical definition of the consumption efficiency of multi-attribute products in the price–quality space. A new model, the discrete Range Adjusted Measure (RAM) model, is suggested as an empirical tool to measure the level of consumption efficiency. We further discuss the effect of consumption efficiency on the innovation incentive. Empirical work is made for the mobile phone market. We expect that the consumption efficiency concept will contribute to the extension of the traditional framework of production efficiency analysis on the one hand and to the understanding of the nature of innovation in a technology-intensive market on the other hand.JEL Classification: C67, D11, D12, D21     

基于Android的自主学习软件的研究与实现

本文提出一种基于Android平台的用JAVA语言编写的自主学习软件,该软件安装在Android系统的手机上,用户可以进行在线学习,也能够在有WIFI的情况下提前更新题库后脱机学习,可以让用户利用碎片时间进行学习,真正的达到随时随地进行学习的目的。     

国产手机行业发展的金融对策研究

文章在分析国产手机竞争、盈利模式等方面介绍当前国产手机现状的基础上,通过长虹手机为代表的国产手机和国外高端机在投入、方向等方面进行对比,找出存在的问题,并针对当前国产手机的存在的问题,提出相应的金融性对策。