后疫情下休闲体育产业高质量发展的推进策略

新冠疫情以来,人们的健康意识觉醒,体育产业越来越受重视,本文通过对疫情期间体育产业受到的影响进行分析,从体育消费、体育产品中小企业、体育赛事几个方面阐述了疫情以来体育产业受到的阻碍。凡事都有两面性,疫情也为体育产业带来了新的机遇,"线上+线下"融合、新兴产业的崛起、人们健康意识的加强都因为疫情带来了新的发展动力。在后疫情时代,政府应该推出新的政策与措施鼓励体育产业发展,市场则应该抓住机遇实现体育产业的供给侧改革,通过与新兴产业、互联网等的结合,推动体育产业的转型升级。     

纤维蛋白胶粘合法联合神经生长因子治疗周围神经损伤的临床疗效

目的探讨纤维蛋白胶(FG)粘合法联合神经生长因子(NGF)治疗周围神经损伤的临床疗效。方法选取我院2006年8月至2013年10月就诊的124例腓总神经损伤患者,随机均分为两组,对照组患者单纯使用缝合法,试验组患者在缝合法的基础上配合使用FG粘合法联合NGF治疗,随访6个月以上,分析两组患者的运动功能和患肢感觉疗效。结果试验组患者总有效率明显优于对照组,差异有统计学异议(P<0.05)。结论周围神经损伤的修复与再生过程中使用FG粘合法联合NGF治疗,可有效改善患者症状,安全性高,不良反应较少。     

Management and rational utilization of sports resources in university town

Serving an important condition for supporting sports teaching and research in universities and colleges, sports resources in universities and colleges should be rationally allocated and utilized in a comprehensive manner. Literature data method, survey method, on-the-spot investigation method, interviewing and statistical method are adopted to conduct in-depth research on the current sports resources in universities and colleges. In an all-round way with focusing on rational utilization, multi-tier development and resources sharing, based on domestic and foreign researches and advance experience, it takes universities and colleges in Tianjin as objects of study to bring forward the feasible, efficient, rational and suitable mode of comprehensive development, utilization and sports resources sharing, and the method of resources allocation.     

小学体育新课标目标统领下单元教学计划的研究

新的全日制义务教育《体育(1至6年级)课程标准,》对体育课提出了运动参与、运动技能、身体健康、心理健康和社会适应等五大领域的教学目标。文章通过实验,在对比中阐述了以新课程标准为教学目标,进行有针对性的教学设计和课堂实施,可使学生各方面的发展更符合新时期的要求的观点,并提出了单元教学计划设计的方法。     

浅析我国工伤保险立法中的几个问题

我国的工伤保险制度曾在我国社会保障体系的建立和完善中发挥了重要作用,但经过几年的实践,逐渐显露出一些问题,主要体现在社会保障作用发挥得不够,工伤范围、工伤认定申请程序不合理,工伤赔偿责任与民事侵权责任的关系不明确等方面。     

体育营销在注意力经济中的创新

在阐释注意力经济的基本理论的基础上,探索了该理论在体育营销中的应用,并对体育营销的策略提出了建议.     

The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms

This study presents analysis of the impact of “official product” sports sponsorships with the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), and the Professional Golfers Association (PGA) on the stock prices of sponsoring firms. The primary finding of the study is that, in the main, announcements were accompanied by increases in shareholder wealth. The 53 sponsors analyzed experienced mean increases in stock valuations of about $257 million. A multiple regression analysis of firm-specific stock price changes and selected corporate and sponsorship attributes indicates that official product sponsorships with the NBA, NHL, and PGA and those with smaller market shares were associated with the largest gains in share prices. Although corporate cashflow (a proxy for agency conflicts) is statistically unrelated to shareholder approval, sponsorships by high-technology companies were associated with stronger stock price reactions than otherwise. Finally, product congruence with the sponsored sport was positively related to changes in stock prices. T. Bettina Cornwell (b.cornwell@business.uq.edu.au) is Professor of Marketing and Leader of the Marketing cluster in the UQ Business School at the University of Queensland, Australia. She was formerly Professor of Marketing in the Fogelman College of Business and Economics at the University of Memphis. She received her Ph.D. from the University of Texas. Her research focuses on promotion and consumer behavior, especially with regard to international and public policy issues. Other articles on the topic of sponsorship-linked marketing have recently appeared in theJournal of Advertising, the Journal of Advertising Research, theJournal of Business Research, andPsychology & Marketing. Stephen W. Pruitt (pruittst@umkc.edu) is the holder of the Arvin Gottlieb/Missouri Endowed Chair of Business Economics and Finance in the Henry W. Bloch School of Business and Public Administration at the University of Missouri-Kansas City. He received his Ph.D. from Florida State University. He has published more than 45 articles, most of which employ event study methodologies, in journals such as theJournal of Finance, theJournal of Political Economy, Financial Management, theJournal of Public Policy and Marketing, and theJournal of Advertising Research. John M. Clark (clarkj@cba.usm.edu) is an assistant professor of finance at the University of Southern Mississippi. He received his Ph.D. from the University of Alabama. His research interests include options and other derivatives, investments, and the impact of real events upon the stock prices of corporations. His work has appeared in scholarly outlets such as theJournal of Advertising Research, theFinancial Review, and theJournal of Business Ethics.     

加拿大CITT实质性阻碍案例判解之分析

实质性阻碍损害标准是指倾销进口产品严重地阻碍了进口国一个相同产品新产业的建立。作为反倾销法中损害认定三种损害类型中的一种,国际反倾销协议和各国反倾销法包括发达国家如加拿大的反倾销法对其规定得都较为概括模糊,因此有必要对加拿大国际贸易法庭对有关实质性阻碍的案例解释进行分析,以明确该损害标准的适用规则。从实质性阻碍客体之认定和实质性阻碍因素之认定两个方面对实质性阻碍案例解释进行分析。     

高校体育俱乐部制运行管理研究

文章就高校体育俱乐部制的实施运行、宏观管理及内部管理进行了研究，实行高校俱乐部制更有利于充分发挥学生的主体作用，有利于调动学生学习的积极性，有利于提高学生的体育意识和体育能力，有利于保持体育教学效益的连续性和延伸性，有利于实施终身体育教育和全面推进素质教育，是高校体育发展的必然趋势。     

选择"责任险方案"投保工伤保险更符合企业利益

(补充)工伤保险是近年来我国商业保险市场的新生事物。在我国产、寿险分业经营的制度下，财产险公司和寿险公司分别从自己的角度推出了适应这个需求的产品。并由此形成了“责任险方案”和“人身险方案”并存的市场供给局面。本文从法定责任转移、纳税优惠以及前瞻性三方面对两种方案进行了分析对比，得出结论：选用“责任险方案”更符合投保企业的利益。