大众传媒的企业与产业特征

大众传媒是一种利益组织,它的硬件、运转和发展都必须有资金作后盾。大众传媒的企业化组织、规模生产、产品商品化和企业化管理等都说明大众传媒具有明显的企业特征。从运作模式、产品用途、生产规模等方面考察,大众传媒也已经具备了明显的产业特征。大众传媒产业主要是生产信息或知识产品,它是社会价值与经济价值的统一体,是精神生产与物质生产的统一体,是受众市场与广告市场的统一体,是垄断经营与竞争经营的统一体,是重复生产与变化生产的统一体。     

The research of Chinese karst ecological hydrology

1. Introduction The area of carbonate rocks protruding through the soil level in China is 9.07*105km2. According to the area of carbonate rocks stratum protruding through the soil level, it is 2.06*106km2. With the buried carbonate rocks stratum of the different depths, its total area can reach 3.443*106km2, ap- proximately accounting for 1/3 of the national terri- torial area. Chinese carbonate rock is mainly distributed to the south of the latitude belt of Tianshan Mountain – Yinshan Moun…     

论网络媒体核心竞争力的培育

网络媒体要在激烈的媒体竞争中求的发展,离不开竞争力的培育,而核心竞争力的培育是网络媒体能否在这崭新的信息时代发挥其应有作用的关键。本文正是结合当代网络媒体业的实践,阐述了网络媒体核心竞争能力的内涵、特征及其构成要素,并探讨了网络媒体在现有资源和能力中培育核心竞争力的具体方法。     

曝气生物滤池及其填料作用机理

介绍了曝气生物滤池及其填料的应用情况和研究进展,对曝气生物滤池反应动力学以及其填料作用机理等方面的研究进展进行了研究,概述了影响曝气生物滤池运行的主要因素,同时提出了今后曝气生物滤池的发展方向。     

多媒体高职英语教学的几点思考

多媒体技术辅助于高职英语教学有很多优越性，但在应用过程中存在教师对多媒体教学理解不深入、教学软件不足等问题。要使多媒体高职英语课堂教学达到最优化，必须提高教师对多媒体英语教学的科学认识，加强现代教育技术学习，提高制作教学课件的能力，加强传统教学与多媒体教学的整合。     

Utilizing Printed Media to Understand Desired Leadership Attributes in the People's Republic of China

Using news media as a reliable source, we content analyzed stories on business leaders in two major official Chinese newspapers in three different time periods over the past 20 years. Results show that the reform has brought an increase in stories of business leaders, and in coverage of the desirable leadership attributes relating to Confucian virtues, communist ideologies, and modern management philophies. The results suggest that, by publicizing and adorning specific leaders in both government and business sectors in the official media, the government reinforces the traditional values that are consistent with communist ideologies, and at the same time, it also introduces Western management values to suit the current needs of the society. The results of our study echo the findings of empirical studies on Chinese values that used data collected using other methods. We therefore encourage future research to use the printed media as a potentially valuable source of data for tracking changes in social phenomena in a society over time.     

政府职能转型与媒介效应述评——以电子政务为例

在由计划经济向市场经济转型过程中,我国政府职能正加速向“服务型”政府转变。适应媒介融合发展的趋势,电子政务在各级政府部门方兴未艾。媒介产业日益融合的今天,电子政务立足于互联网平台,涵盖了微信、微博、各类手机APP等多种媒体形式。完善的电子政务服务有利于提升公众对政府的信任和公共服务的满意度。当前电子政务媒介效应经验评价方法主要有层次分析法（AHP）、结构方程法（SEM）、因子分析和DEA方法,但这些方法在指标体系选择和测评方法的适应性方面还存在不足,努力构建普遍适应的、数据可获取性强的电子政务媒介评价方法体系是今后该领域研究的方向。     

我国报业集团跨媒体经营研究

报业跨媒体经营是指报业企业为了充分利用自身的资源,开发并涉足其他诸如图书、杂志、广播电视、网络等媒体市场。随着我国报业集团化进程的快速发展,报业集团跨媒体经营的步伐也在加快。跨媒体经营既可以通过单体繁殖实现,也可以通过资本运作实现,但无论哪种方式都不能理所当然地被认为,跨媒体经营是传统媒体实现可持续发展的万金油。文章利用经济学原理分析了我国报业集团跨媒体经营的动因以及目前报业集团跨媒体经营存在的问题,并提出了针对性的政策建议。     

Making sense of new technology during organisational change

This article examines how employees interpret the use of various social media and web 2.0 technologies by managers of an organisation during a merger process. The article explores the way in which managers use technology to give sense to the merger process, the corresponding sensemaking of employees and also how employees make sense of the use of technology itself. The findings show that new media enables the sharing of emotional sense about organisational processes between managers and employees and places employees with different levels of involvement with the process and at different points in the organisational hierarchy on equal footing. In spite of this, employees view the use of technology negatively and feel mastered by the technology itself. In discussing these unintended consequences of the use of this technology, the article further discusses the paradoxes that emerge from using new technology to give sense during organisational change.