Brand effect on extended warranty valuation: Subjective value versus popularity

In five experiments, we explore the effect of brands on warranty valuation and the conditions under which two mechanisms – liking based and availability based – determine the effect. We explore the moderating role of focused deliberation, which accentuates the brand effect under availability mechanism but reduces the effect under subjective value-based mechanism. In Experiment 1, we consider brands that vary in terms of both subjective value and popularity. When a brand is better in both subjective value and popularity, it commands higher warranty WTP. Focused deliberation moderates this effect of brand on warranty valuation. In Experiment 2, we consider brands that vary only in terms of subjective values (but not popularity). While the warranty valuation of the two brands does not differ under no deliberation, deliberation decreases WTP for brands with higher subjective value. In Experiment 3, we consider brands that differ only in terms of popularity (and not subjective value). In this context, deliberation increases warranty WTP for the more popular brand. Experiments 2A and 3A use warranty choice as the dependent variable and conceptually replicate the effects obtained in experiments 2 and 3, respectively.     

基于延伸售后保证的第三方物流运作模式

提出将延伸售后服务保证外包于第三方物流,并构建了最优化模型。发现:在延伸售后服务市场中,应根据消费者价值采取不同的延伸售后保证策略;对制造商和第三方物流服务提供商的成本进行对比的结果表明,将延伸售后保证服务外包给第三方物流服务提供商可有效降低制造商的成本,同时可增强第三方物流服务提供商的综合竞争能力。最后探讨了延伸售后保证外包于第三方物流服务提供商的运作模式。     

我国中小企业信用担保的商业化运作案例演示

以深圳市某电子科技有限公司贷款担保为案例 ,具体介绍商业性担保的业务操作过程以及风险控制机制 ,以便进一步做好中小企业使用担保工作。     

企业产品保证成本分析方法研究

文章通过开展对产品保证问题的研究 ,明确产品保证与产品开发、生产与销售各阶段工作的关系。在研究分析时首先应明确产品保证系统特性并研究适用的产品保证策略 ,其后根据产品保证成本模型 ,开展产品保证时间成本分析工作。     

质量和包修期限的优化决策及其供应链绩效

文章从上下游互动的角度采用博弈论的理论方法分析研究了家电行业中包修期限承诺和质量提升努力对供应链整体绩效的影响及其最优的均衡结果。在质量提升努力和包修期限长短对市场需求和企业成本变化影响的定性定量分析的基础上分别建立了三个彼此相关的供应链策略互动的斯坦克伯格博弈模型,分别求出了制造商决策的最优质量水平、承诺包修期限和批发价格策略,以及零售商的最优价格策略,通过比较上述三种不同情形下企业利润的变化得到了一些可能有助于企业经营管理决策的建议。     

基于质量摆动的供应链质量控制与协调研究

本文在供应商产品质量摆动的情况下,研究产品有缺陷的二级供应链的质量控制与协调问题,通过建立质量分散合作模式和质量集中决策模式,得出两者在合适的契约条件下可以达到相同效果,并给出了质量契约参数与双方的策略选择和终端质量水平的互动机制。结果显示：供应商的质量惩罚越严厉,制造商承担的顾客损失比重越大,线性转移支付的比例越低,终端产品的质量水平就越好。     

Mental Accounting,Access Motives,and Overinsurance*

The access motive for insurance posits that insurance derives its value from providing access to a loss remedy that is unaffordable without insurance. I explore the potential of this alternative insurance motive to explain attitudes towards modest risks, and I argue that mental accounting makes the access motive relevant for understanding both the popularity of warranties and the avoidance of deductibles. The value of partial insurance is shown to critically depend on the way in which the insurer pays benefits. This can explain several empirical regularities that are difficult to reconcile within existing models.     

旅游合同立法的几个基础性问题

只有明确了旅游合同的立法体例、立法目的和制度设计框架等方面的问题,才能在立法上确立旅游合同制度。现有的研究对旅游合同的概念、性质以及归责原则等方面都有了一定的积累,在上述研究基础之上,可以推导出下列结论：在不同的立法体例下,对旅游合同会有不同的概念阐释;旅行社的责任应当是立法的重点,在《合同法》严格责任的制度框架下,应当在旅游合同的归责原则方面作出过错责任的制度设计。     

Overcoming the Negative Product Quality Image of Manufacturers in Emerging Economies

Abstract

Companies from emerging economies often suffer from perceptions of negative quality for their products. This study investigates, using an experimental design, how manufacturers in emerging countries can make use of warranty strategies to overcome their negative product quality image. Contrary to what is proposed in the warranty literature, our study shows that the use of better warranties for products designed and manufactured by firms in the emerging countries does not improve their product quality image. This is because of the “too good to be true” suspicion by consumers. Strategic alliances with firms in developed countries to produce hybrid products also may not be effective in overcoming the poor quality image for firms in emerging countries. A comprehensive warranty package such as providing full repair and replacement of parts is also effective in altering consumers' trepidation of hybrid products originating from countries of low repute. Implications for strategic alliances between firms in the developed and emerging economies are discussed.     

Warranty as a Signal of Quality: The Moderating Effect of Consumer Knowledge on Quality Evaluations

Prior research has shown that consumers use warranties as a signal of quality. This article explores whether prior knowledge moderates consumers' utilization of warranty information in evaluating product quality. In particular, we examine how prior knowledge impacts the relative use of warranty information when consumers are already aware of firm reputation. Indeed, we find that the extent to which warranty information is used in quality evaluations varies with prior knowledge. We report the results of two experiments, which somewhat surprisingly suggest that, for experts, a better warranty leads to perceptions of higher quality, regardless of firm reputation. Novices on the other hand, tend to perceive a better warranty as a signal of higher quality only when the firm is reputable but not when its reputation is low.