ERP实施项目的成功因素分析

本文以国内ERP实施为研究对象,运用项目生命周期理论,结合ERP实施中属于信息系统项目的特点,把ERP实施项目按生命周期划分为计划、实施、稳定、提高四个阶段,并在文献研究、案例研究和专家访谈法的基础上,运用问卷调查法探讨了各个不同阶段影响ERP实施的成功因素,最后给出了ERP实施模型,以达到提高国内企业ERP实施的成功率,推动信息化建设之目的.     

基于信息系统的企业绩效管理体系——以某石化企业为例

绩效管理思想越来越受到我国企业的关注,然而在具体实践过程中,往往缺乏有力的工具和载体,造成与实际工作流程脱节的现象。根据企业的战略要求和实际情况,构建基于信息系统的绩效管理体系,将为企业提供更加全面、准确、有效的绩效管理工具,提升企业的核心竞争力。     

专业技术人员职业倾向与职业成功关系实证研究

在目前专业技术人员流失率居高不下的背景下,管理专业技术人员职业倾向对有效发挥专业技术人员作用具有重要意义。本文围绕专业技术人员职业倾向与职业成功关系展开实证研究,发现专业技术人员呈现多样化的职业倾向,并不是以技能型及其相关的职业倾向为主导;同时发现专业技术人员的一些个人因素会影响其职业倾向和职业成功,不同的职业倾向会影响职业成功的不同方面。论文依据专业技术人员职业倾向特点及其对职业成功的不同影响,提出了保留和激励专业技术人员的建议。     

社区商业文化价值的开发

社区商业文化产生于社区商业细致入微的服务及相对稳定的服务对象两者之间积极互动的过程。社区商业经营活动的过程就是社区商业文化形成的过程。质优价宜的商品、全面细致的服务、社区活动的参与和促销宣传活动的结合,强化了社区网点与社区居民之间的亲和关系。充分发挥社区商业文化吸引消费、引导消费的价值,必须从战略的高度对待选址、服务配套、人员配备、参与社区建设等经营管理的问题。     

The Significance of CSF Among Enterprises in Latvia： An In-depth Analysis

The present research paper is dedicated to the in-depth analysis of the significance of critical-to-success factors （CSF） among enterprises in Latvia. The goal is to distinguish and find key success factors of Latvian companies who survived the economic crisis, which started in 2008, and executed the enabling objectives of the paper. Research methodology involves the analysis of the existing theoretical literature, in-depth interviews with the top management representatives of large Latvian business entities were interviewed by GFK （Custom Research Baltic agency） on behalf of the authors of the paper. It is found out that 10 largest industries for the big companies are： fuel retail and wholesale, energetics, food retail and wholesale, chemical products, logistics, metal processing, financial services, information technologies service and production, passenger transportation, and telecommunication services. For medium companies such industries are： food retail and wholesale, logistics, fuel retail and wholesale, wood processing, automotive industry, construction, financial services, pharmaceutical products, metal processing, and beverage wholesale and production. The authors also scrutinised 72 articles of 38 Forbes magazine archiving from the years 2010-2014. Thirty CSF were defmed. The most significant CSF according to the Forbes interviews are specific market niche, export, technological innovations, and high quality of products and services. The in-depth interviews with the top management representatives prove the importance of the above mentioned factors. Relevant recommendations are provided in the end of the paper.     

Promoting Giving Campaigns in University Websites: A Cross-cultural Comparison between the United States and South Korea

ABSTRACT

This study was designed to compare the ways the websites promote giving campaigns between the United States and South Korea. Furthermore, this study explored how the campaign appeals are associated with the distinct cultural values between universities in the United States and Korea. Guided by a content analysis of 200 universities in the United States and South Korea, the findings of this study demonstrated that, compared to the Korean university websites, U.S. university websites more frequently targeted university-affiliated donors, including alumni, students, parents, and so forth, and used multimedia-based exemplars about the giving campaigns.     

Defensive Strategies of Local Companies Against Foreign Multinationals: Evidence from Chilean Retailers

ABSTRACT

Many retailers have been expanding into foreign markets, although not all such attempts at internationalization have been successful. This study examines the actions taken by Chilean retailers that negatively affected the operations of Home Depot, Carrefour and J.C. Penney in Chile. The results show that the strategies employed by local companies have consisted in: (1) becoming informed about the company's strengths and weaknesses, while imitating its best practices; (2) deepening their own market know-how and hiring high-level executives to lead defensive strategies; (3) opening stores in strategic places in order to win advantages concerning location; and (4) investing in technology and the training of employees. The overall effect on the market has been one of concentration and consolidation of the retail industry.

RESUMEN. Muchos retailers se están expandiendo a mercados extranjeros, sin embargo no todos los intentos de internacionalización son exitosos. Este estudio examina las acciones desarrolladas por retailers chilenos que afectaron negativamente la operación en Chile de Home Depot, Carrefour, y J.C. Penney. Los resultados de esta investigación muestran que las estratégicas empleadas por las empresas locales consistieron en (1) informarse en forma anticipada las fortalezas y debilidades de la empresa extranjera e imitando sus mejores prácticas, (2) fortaleciendo su conocimiento del mercado y contratando ejecutivos fuertes para liderar la estrategia defensiva, (3) apertura de locales en ubicaciones estratégicas para bloquear ventajas de localización, y (4) inversión en tecnología y capitación a los empleados. Los efectos sobre el mercado total fue de mayor concentración y consolidación de la industria.

RESUMO. Muitos varejistas têm expandido seus negócios para mercados estrangeiros, embora nem todas estas tentativas de internacionalização tenham sido bem sucedidas. Este estudo examina as aç[otilde]es implementadas por varejistas chilenos, as quais afetaram negativamente as operaç[otilde]es da Home Depot, Carrefour e J.C. Penney no Chile. Os resultados mostram que as estratégias empregadas pelas companhias locais consistiram em: (1) informar-se sobre os pontos fortes e fracos da companhia, ao mesmo tempo em que replicavam suas melhores práticas; (2) aprofundar o conhecimento a respeito de seu próprio mercado e contratar executivos de alto nível para liderar estratégias defensivas; (3) promover a abertura de lojas em locais estratégicos com o objetivo de conquistar vantagens relativas à localização; e (4) investir em tecnologia e no treinamento de funcionários. O efeito global desses movimentos no mercado tem sido o de promover a concentração e a consolidação da indústria varejista.     

研究生网络思想政治教育实效性的制约因素研究

研究生网络思想政治教育是一项庞杂的系统工程,追求实效性是这项系统工程的基本理念和本质要求。文章从理念、环境、技术、内容、方法、投资、制度、素质8个方面探究研究生网络思想政治教育实效性的制约因素,对于增强研究生网络思想政治教育的针对性,提升其工作的实效性,以及实现其价值目标,具有重大的理论价值和现实意义。     

The impact of the introduction and use of an informational website on offline customer buying behavior

Do customers increase or decrease their spending in response to the introduction of an informational website? To answer this question, this study considers the effects of the introduction and use of an informational website by a large national retailer on offline customer buying behavior. More specifically, we study a website's effects on the number of shopping trips and the amount spent per category per shopping trip. The model is calibrated through the estimation of a Poisson model (shopping trips) and a type-II tobit model (the amount spent per category per shopping trip), with effect parameters that vary across customers. For the focal retailer, an informational website creates more bad than good news; most website visitors engage in fewer shopping trips and spend less in all product categories. The authors also compare the characteristics of shoppers who exhibit negative website effects with those few shoppers who show positive effects and thus derive key implications for research and practice.     

安徽省旅游网站建设的比较研究

旅游网站评价研究对旅游网站发展极为重要。采用比较研究法,从网站建设的数量特征和质量特征两个角度出发,将安徽旅游网站与北京、上海、广东等旅游强省（市）的旅游网站建设进行比较研究。研究结果显示,安徽旅游网站数量偏少,总体质量偏低。最后,提出安徽旅游网站建设的建议。