Consumer Preference for Traditional Products in West Balkans Countries

The objective of this article is to better understand consumers' attitudes, expectations, and behavior toward traditional food among consumers in selected Western Balkans Countries (WBC). The article also presents a picture of the profile of WBC traditional food consumers (TFC) in terms of their sociodemographics, attitudes, lifestyle orientations, and behavioral characteristics. The method used for the data collection was a face-to-face interview using a structured questionnaire. In total, 800 respondents participated in the survey. WBC consumers expressed a positive attitude toward traditional food. If the researchers try to explain consumers' behavior toward traditional food, they can say that there are different types of consumers giving more or less importance to components considered traditional. The information about the profile, the image, and the actual characteristics of TFC has practical implications for marketing and communicating about traditional food, including their identification, differentiation, research and development, and positioning in the WBC food market.     

Agro-food trade competitiveness of Central European and Balkan countries

This paper investigates the level, composition, and differences in agro-food relative trade advantages/disadvantages for eight Central European and Balkan countries on the European Union (EU) markets and their implications for food policy. Higher and more stable relative trade advantages are found for bulk primary raw agricultural commodities and less for consumer-ready foods, implying competitiveness shortcomings in food processing and in international food marketing. Duration analysis shows that the EU enlargement has a negative impact on agro-food relative trade advantages for all eight analyzed countries. Estimations imply that the duration of agro-food relative trade advantages are the highest for Hungary and Poland, and for Bulgaria in differentiated products, indicating their agro-food trade potentials in the EU-15 markets.     

International Visibility of Balkan Economists in the Post-Socialist Era

During the socialist era, economists in the Balkan countries rarely published their work in the West due to political restrictions, methodological differences with the West, and inadequacy in Western languages. After the collapse of socialism, political barriers were lifted, a Western style of education in economics was adopted, and English began to be taught widely as the common language in the academic realm. The aim of this study is to discuss the impact of these policies on the publication performance of economists in the former socialist countries of the Balkans region. The results reveal that the number of international publications increased gradually over the post-socialist period and fast-reforming countries performed better than the slow movers.     

影响商务专业学生进行贸易的决定因素 ——基于前南斯拉夫7 国民族成见以及 民族距离的研究

商务专业学生和经理们在面对国际商务时不仅需要一定的跨文化沟通技巧和能力,也需要清楚地意识到形成他们不同行为的各种复杂的认知过程以及偏见。计划行为理论(TPB)为分析民族成见和民族距离对国际贸易意愿的影响提供了一个可行的研究框架。TPB理论背后的态度—行为关系对教育者很重要,因为他们会培养未来的商务领袖。但是,成见(定势思维)非常微妙,它可以被激活,但却很难应用,因为这需要多种多样的行为控制。在这种情况下,没有很多经验甚至没有任何实践经验的商科学生却可以用来作为评估所谓的"纯粹的"民族成见和民族距离的标准,以及民族成见与民族距离对他们开展国际贸易的意愿的影响力,同时也可作为态度和行为之间的一个介质。本文的主要目的是测试商务专业学生对某个特定国家的民族成见和民族距离,以及这样的民族成见和民族距离是否对进行国际贸易意愿有着决定性影响。本文的研究结果显示了在国际商务环境中民族成见对意图行为起到的交互性作用,特别强调了成见激活和成见应用的区别。更强的情感信念通过民族距离与民族划分以及民族仇恨(民族主义)的联系更紧密。     

Fiscal policy,business cycles and discretion: evidence from the Western Balkans

While previous research has examined the macroeconomic performance of the New Member States during the boom–bust cycle of the 2000s, very little has been written on the experience of the Western Balkans. In this article we investigate the responsiveness of fiscal policy to business cycles in the Western Balkans, examining whether expenditure moved counter-cyclically and whether a larger proportion of expenditure was ‘discretionary’; that is, related to the political cycle rather than economic conditions. Our results suggest that fiscal policy did not move counter-cyclically in the Western Balkans. Instead, countries overspent in the boom years and then reduced spending as a result of financing constraints during the crisis. Furthermore, the discretionary component of fiscal policy, defined here as spending unexplained by inertia and economic conditions, appears to be somewhat larger in the Western Balkans than in the European Union. This has important policy implications that affect the effectiveness of fiscal policy in dampening economic fluctuations.     

The importance of being networked: The costs of informal networking in the Western Balkans region

This is the first study to measure the size and costs of informal networking, quizzing the premise that informal networks benefit individuals, households and entrepreneurs. On the basis of survey data from the Western Balkans (WB) and empirical analysis, we establish that informal networking, or use of personal contacts for getting things done, has a regular occurrence in the region and its economic cost is substantial. In the structure of networking costs, the costs of invested time dominate over money. Respondents who perceive networking as important and beneficial tend to invest more time and money to maintain their networks. Higher costs are associated with larger networks, which are predominantly built on strong ties. The informal networking costs are also higher for those with better education and income, and in particular for entrepreneurs. Consequently, individuals bear the high costs of informal networking not only for social and culturally determined reasons, but to a large extent for instrumental purposes. Our data suggest that both sociability and instrumentality drive informal networking, which makes it an outcome of both informal constraints (taboos, customs, traditions, and codes of conduct) and inefficient formal rules (constitutions, laws, property rights).     

Purchase behavior in favor of domestic products in the West Balkans

Despite the long tradition of research on country-of-origin and consumer ethnocentrism, many of the issues remain unresolved in the literature, most notably the relationship between cognitive, affective and normative mechanisms in consumer choice behavior, and generalizability of existing research findings to non-traditional emerging and/or small country markets. This study responds to the current gaps in knowledge in that it examines behavioral manifestations of consumers’ choice of domestic vs. foreign products in four transitioning post-war markets in the West Balkans. Data were collected via personal interviews with 1954 adult urban consumers. The model of domestic purchase behavior was tested using SEM analysis. The results for all four country samples indicate that consumer ethnocentrism has affected domestic purchase behavior both directly and indirectly through domestic product appraisal. Moreover, we found consumer worldliness, a controversial construct in previous studies, to be uniformly negatively related to ethnocentrism. On the other hand, the findings related to the role of national identification as an antecedent to consumer ethnocentrism and domestic product appraisal were inconsistent across the samples. The implications of these findings for the validity and generalizability of existing models of consumer behavior in a new cultural context are considered, and implications for marketers interested in exploiting opportunities in the region are discussed.     

Local and global illiquidity effects in the Balkans frontier markets

We study market illiquidity across 11 national markets of the Balkans. In general, the EU member countries are more liquid than the nonmember countries. Turkey, however, has the most liquid market, while Serbia and Bosnia are the least liquid. Global illiquidity sourced from the US has a strong and positive impact on pricing in eight of the Balkans markets. In contrast, illiquidity transmitted from the EU impacts expected returns in only two instances, while local illiquidity is significant for just one market. Croatia and Slovenia are most susceptible to transmissions of regional illiquidity, each receiving illiquidity spillovers from four sources.     

Migration and farm technical efficiency: evidence from Kosovo

This article investigates the effect of migration on farm technical efficiency drawing on a large and representative sample of agricultural households in Kosovo. A two‐stage estimation procedure is applied: a frontier technique to estimate the effect of migration on farm efficiency, followed by a propensity score based matching approach to robustly estimate the sample average effect on efficiency for different levels of migration intensity. Migration is found to have an efficiency decreasing effect, which is amplified for better educated workers. The observed negative effect of migration on efficiency is evident even at low levels of migration intensity.     

The spatial impact of EU Pan-European transport axes: City clusters formation in the Balkan area and developmental perspectives

This article explores the spatial and development implications of the Pan-European Transport Axes in the Balkans. For that purpose, the potential Development Poles and Axes are determined, on the basis of size, the location of cities, their interconnection and their role as hubs of the Pan-European axes. This is achieved by means of the formation and implementation of a methodology based on the use of special statistical applications. According to data analysis, three geographical units arise: Central Core, Peripheral Zone, Perimetric Zones. In the analysis that follows, Advantages, Weaknesses, Opportunities and Threats are examined in each case and suggestions are made as regards the policies required.