Customer Profitability Analysis Reports for Resource Allocation: The Role of Complex Marketing Environments

Most decision making research in management accounting remains focused on cost information in a production context. Little is known on the relevance of customer profifitability analysis (CuPA) reports, which more accurately reflect revenue and marketing support variations acrosscustomers, for marketing decisions. This study uses an experimental design to examine the impact of such reports on resource allocation decisions (that affect the firm's profits) in marketing environments varying in complexity. The main result of the experiment suggests that the value of CuPA reports depends on the complexity of the marketing setting. Only in a highly complex marketing setting do they enhance resource allocation decisions and resultant firm profitability. Conversely, in the simple marketing environment, decision makers can combine their traditional volume-based cost data with other available types of feedback to perform as well as under a more accurate CuPA report. These findings on complexity contrast with those of a prior study in a production context ( Gupta and King, 1997 ). It is argued that improvements in the current research design, in the form of regularly updated profitability reports and concerning accuracy, increase the relevance of CuPA reports in a complex marketing setting.     

Evolutionary stability and lexicographic preferences

We explore the interaction between evolutionary stability and lexicographic preferences. To do so, we define a limit Nash equilibrium for a lexicographic game as the limit of Nash equilibria of nearby games with continuous preferences. Nash equilibria of lexicographic games are limit Nash equilibria, but not conversely. Modified evolutionarily stable strategies (Binmore and Samuelson, 1992. J. Econ. Theory 57, 278–305) are limit Nash equilibria. Modified evolutionary stability differs from “lexicographic evolutionarily stability” (defined by extending the common characterization of evolutionary stability to lexicographic preferences) in the order in which limits in the payoff space and the space of invasion barriers are taken.     

Linking scenarios across geographical scales in international environmental assessments

The development and analysis of scenarios or plausible futures has evolved to be a useful approach for dealing with uncertainty about future developments in a structured and integrated manner. Commonly, scenario exercises have focussed on processes at one specific geographic scale. Recently scenario-based approaches have also been used to address multi-scale processes or to link scenarios developed at various geographical scales with each other in order to better understand the interaction of processes across scales.The level of interconnectedness across scales will vary, and depends largely on the approaches used to develop multi-scale scenarios. We distinguish five levels of interconnectedness scenarios may display across scales: (a) Equivalent, (b) Consistent, (c) Coherent, (d) Comparable, and (e) Complementary. Furthermore, we describe five different types of coupled scenario development processes: (a) Joint, (b) Parallel, (c) Iterative, (d) Consecutive, and (e) Independent.Based on this nomenclature, the relationship between the level of interconnectedness of scenarios and the degree of coupling of scenario development processes across geographical scales is discussed. Which process is best suited and how much interconnectedness is needed, will depend both on the focal issue and the primary purpose of the scenario exercise, i.e. whether the aim is education, scientific exploration, or decision-support.     

基于Lotka-Volterra模型的中国股票市场非线性特征—— 一个生态学的视角

股票市场是一个非线性的复杂动力系统,将生态学的多种群Lotka-Volterra竞争模型进行改进后引入到股票市场,通过系统仿真,模拟中国股市运行,得出了类似于股票市场运行的非线性特征,为研究股市复杂性提供了新思路。     

中国区域知识复杂性测度及其对创新的影响

十九大报告明确提出,创新是引领发展的第一动力,是建设现代化经济体系的战略支撑。知识作为创新的核心驱动力,其重要性受到众多学者的关注。基于伊达尔戈等的HH反射方法,利用15 988 864件中国专利数据,测度中国内地31个省市区知识复杂程度,并检验其对创新产出的影响。结果发现：①虽然东部地区的稀缺技术掌握能力高于中、西部,但中、西部地区落后境况不断改善,正逐渐进入新的技术领域;②知识复杂性对创新高效区域（东部）的影响更大,但低效地区（中、西部）具有更高的稀缺知识边际增益。以上发现的政策含义是,区域不应仅谋求单一领域内的竞争优势,应以兼顾聚集多样化和高质量知识为最终政策目标。     

Complexity and the limits to learning

In this paper we look at the manner in which ideas coming from complexity science change our understanding of the cognitive powers of agents that is really necessary to explain the evolution of markets and of firms. The general ideas behind complex systems dynamics and evolution are presented and then two examples are treated in detail. The first in an evolutionary model of a market in which some new product is developed by competing firms and their “task” is to find a strategy in terms of quality and price that will be sustainable. This essentially requires agents/firms to discover mutually compatible strategies, and to create thereby sustainable market niches. The second example considers the internal structure of firms, in terms of their constituent working practices and skills. It demonstrates that it is precisely their ignorance of the consequences of adopting any particular practice that generates diversity in the emergent capabilities of firms, exploring the dimension of potential demand and therefore leading to a successful and sustainable business sector. The work supports the notion that the cognitive abilities that are involved are not about deduction and logic, as a traditional view of rationality might suggest, but are about the development and contraction of interpretive frameworks, which will be different for each player. The paper links these examples to a general recognition of the idea that complex, multi-agent systems evolve through successive “structural attractors”—multi-dimensional dynamical systems—with temporary structural stability. Because real systems contain both the structure and deviations from it, then there is a constant probing of structural stability and the possibility of qualitative change to a new structural attractor. This resembles the ideas in biological evolution related to “punctuated equilibria,” but it also links this to the idea of emergent and evolving networks of interaction, never of course near thermodynamic equilibrium.      

Modeling defaults of companies in multi-stage supply chain networks

The interest in supply chain networks and their analysis as complex systems is rapidly growing. The physical approach to the topic draws on the concept of heterogenous interacting agents. The interaction among agents is considered as a repeated process of orders and production. The dynamics of production in the supply chain network which we observe is nonlinear due to the random failures in processes of orders and production. We introduce an agent-based model of a supply chain network which represents in more detail the real economic environment in which firms operate. We focus on the influence of local processes on the global economic behavior of the system and study how the proposed modifications change the general properties of the model. We observe collective bankruptcies of firms, which lead to self-emerging network structures. Our results give insight into the dynamics of default processes in supply chain networks, which have important implications both for risk managers and policy makers. Based on the simulations we show that agent-based modeling is a powerful tool for optimization of supply chain networks.     

Product configuration,ambidexterity and firm performance in the context of industrial equipment manufacturing

The practice of configuring products to individual customer orders has found application in a variety of industry contexts, but little is known about the specific capabilities that firms develop to successfully compete when offering configurable products. Our research begins to fill this gap in the context of industrial equipment manufacturing. Drawing from the ambidexterity literature, we argue that firms have to balance dual goals of reducing variation and promoting variation in their product configuration activities by fostering two distinct firm-level capabilities: product configuration effectiveness (PCE) and product configuration intelligence (PCI). Specifically, we hypothesize that the simultaneous presence of PCE and PCI—that is, product configuration ambidexterity (PCA)—drives superior firm responsiveness and, indirectly firm sales and operating margin. However, we also contend that responsiveness gains through PCA can diminish with product complexity and can increase operating cost. We test these hypotheses by collecting both primary and secondary data from a sample of 108 European industrial equipment manufacturing firms. Results from our analyses indicate that PCA has an indirect effect through responsiveness on sales and operating cost but not on operating margin, with this effect diminishing with product complexity. Taken together, our results suggest that investment in developing PCA may represent a conundrum for industrial equipment manufacturing firms, because it translates into market but not financial advantages, and it is intertwined with product design decisions. We conclude this study with a discussion of the findings for theory and practice.     

Effects of complexity on the success of temporary organizations: Relationship quality and transparency as substitutes for formal coordination mechanisms

The organizational literature has considered complexity as an important factor influencing organizations. More recently, the degree of dissemination of temporary organizations (TOs) increased and today TOs can be found in almost every industry. This corresponds to an augmenting treatment in the literature where TOs are often described as appropriate means to cope with complexity. Yet, few empirical studies to date have analyzed the effects of complexity on the success of TOs. This paper considers three prevalent types of complexity (structural, task, temporal) and integrates two factors (relationship quality, transparency) which are hypothesized to mediate the influence of complexity on the efficiency and effectiveness of TOs. We test the hypothesis using a sample of knowledge-intensive consulting projects. The results show that TOs possess a high degree of “complexity resistance” and are therefore particularly suited for solving unique and complex problems. Of the three types of complexity considered, only structural complexity significantly influences efficiency and effectiveness of TOs. Relationship quality and transparency act as mediators on this effect and can be used to mitigate negative effects of complexity.