Demarketing as a differentiation strategy

Demarketing discourages consumers from buying. This paper shows that demarketing can be a profitable alternative when differentiation through product improvements is not cost effective. The impact of differentiating demarketing on profit, market share, consumers, and total welfare is investigated.This research began while Hess was visiting MIT's Sloan School of Management and was finished while visiting University of Haifa; he thanks both for their support.     

Does Store Brand Patronage Improve Store Patronage?

Review of Industrial Organization - We investigate the relationship between a household's store brandpatronage and store patronage through its impact on store revenuesand profits. The nature of...     

Influencing factors of farmers’ willingness to withdraw from rural homesteads: A survey in zhejiang,China

The purpose of the paper is to analyse the influencing factors on farmers’ willingness of withdrawal from rural homesteads (WRH). Methods that included field surveys, factor analyses and case studies were used for this paper. The results show that farmers have a strong willingness to own the property on which their homesteads sit. There are deviations between homestead systems and execution. It is common that the area of a homestead exceeds the lawful standard, and one peasant family owns two or more homesteads. Peasant families have many concerns about WRH, which include: reduction of employment, lack of supporting social security, high expenditure of new houses, low compensation criteria for homesteads, decline in standard of living and inconvenience in agricultural production. Among all means of compensation, peasants prefer allocated residences, and they pay more attention to public service facilities and fundamental facilities. The authors argue that implementing employment and social security policies and setting up linkage mechanisms of WRH could help to smoothly push forward WRH.     

Individual differences in assessing problem similarity

This paper reports on a study which investigates the potential influence of perceptual differentiation (PD) ability on introductory accounting students' ability to identify and use analogies to solve problems. Accounting students with differing levels of PD ability first studied two sample problems with solutions which provided potential source analogues for analogical transfer. They then attempted to solve two analogous accounting problems differing only in the criteria for identifying problem analogousness. Findings suggest that PD ability may influence a problem solver's ability to identify analogous problems by affecting which problem features (surface or structural) he or she is likely to attend to and use for assessing problem similarity and potential analogousness. The paper concludes by discussing implications for pedagogical practices in accounting.     

国际贸易计价货币的选择——兼论人民币国际化

本文以出口商预期利润最大化为视角,介绍和归纳了出口商计价货币选择的有关模型。得出结论:一国货币作为国际贸易发票货币取决于货币汇率的波动性;该国占据的出口市场份额以及该国出口产品的差异性程度,并利用经验数据检验了以上结论,展望了人民币国际化的前景。     

中国省际区域经济差距演进及协调发展

实现区域协调发展是新时代中国区域高质量发展的必然要求。改革开放以来,中国省际区域经济差距经历了差距拉大—逐渐缩小—缓慢增大—逐渐缩小—维持不变的过程,逐步趋于收敛,其深层原因在于经济发展基础、资本投入、区域要素配置、区域要素使用和制度因素的地区异质性。推进区域经济协调发展,要不断加强对中西部地区的资本投入,优化资源配置,提高全要素生产率,提升开放水平,推进贸易高质量发展,完善与区域协调发展总体战略要求相适应的宏观区域政策和区域管理体制。     

出口商品结构竞争力国际比较——基于传统差别化与替代弹性视角的实证研究

本文在出口商品结构传统认识和分析的基础上，导入出口商品替代弹性，并用来计算、分析、比较世界贸易主要国家和地区的出口商品结构竞争力，从而得出中国出口商品多样性世界第一，但出口商品结构整体竞争力为世界第十三位。解决问题的路径是从产业技术R＆D入手，以自主创新实现出口商品结构高度化的领先能力。     

大都市郊区小城镇的经济地域类型及其空间分异探析——以北京市为例

本文致力于探析京郊小城镇的经济地域类型及其发展的动力机制,综合运用了H.J.纳尔逊的城镇职能分类方法和区位商法,从三次产业的产值结构和从业结构出发,将京郊183个小城镇划分为四大类型。基于GIS的空间分析功能,进一步探讨了京郊四大类小城镇的空间分布规律和演变趋势,结果发现这四大类小城镇的核心—外围空间格局十分明显,有着各自不同的功能定位和演进机理。基于此,为不同类型的小城镇制定了不同的发展策略,以便为今后不同类型的小城镇开展分类规划指导提供科学依据。     

Vertical Product Differentiation and Advertising

A duopoly model is developed in which firms' strategic variables include brand quality, the number of distinct market segments to enter and price. Informative advertising is used to overcome consumer ignorance about brands. In contrast to many existing models in which firms engage in price competition, the subgame perfect equilibria of the game are not characterised by the production of vertically differentiated products. Further, whilst the firms typically produce identical high quality products, in some circumstances the production of homogeneous low quality brands can be an equilibrium strategy.     

A collective,undifferentiated accounting profession: an Australian study

A study of 386 potential and current members of the accounting profession in Australia and South‐East Asia provides evidence of the importance of three attributes – brand/reputation, international recognition of qualifications and career opportunities – in the decision to join a professional accounting body. While these attributes are important, logit regression models indicate that they are not discriminatory in the choice of professional body and suggest a perception of a collective, undifferentiated accounting profession. The marketing of brand/reputation and membership benefits may be a more efficient and effective strategy in attracting members and differentiating the profession if undertaken by a combined or coordinated professional body.