A COMPREHENSIVE REVIEW FOR GREEN PRODUCT TERM: FROM DEFINITION TO EVALUATION

Nowadays, interest in corporate environmental strategies shifts from cleaner processes to the holistic nature of green products. The relevant literature argues that firms have the opportunity to pioneer through green product innovation, allowing them to differentiate and thus gain competitive advantage. Environmental burden of products during their entire life cycle is undeniable. Due to the weakness of the existing literature that inadequately addresses a commonly accepted green product definition, as well as the thereby caused inconclusive academic empirical results on firms' competitiveness, there are many cases of businesses greenwashing behavior. The overall contribution of this exploratory paper, on determining and evaluating the degree of greenness of a product, is twofold; first, starting with a systematic literature review, authors further contribute by proposing an integrative definition that addresses the so far existing terminological gap. Next, after reviewing the existing environmental assessment tools, authors based on the developed definition and in accordance to its dynamic dimension contribute to the existing methodology, as the paper reveals issues that need to be considered in the evaluation of green products.     

The Effects of Search-Related and Purchase-Related Mobile App Additions on Retailers’ Shareholder Wealth: The Roles of Firm Size,Product Category,and Customer Segment

Mobile channel additions have been shown to increase consumer-brand relationships, brand satisfaction towards and overall purchasing from a retailer, but what is less apparent is whether shareholders are fully rewarded for retailers’ mobile channel additions. Results from an event study on 115 announcements relating to mobile app additions of publicly traded U.S. retail firms between 2009 and 2016 indicate that the stock market responds generally positively to mobile app additions, but specifically to the two mobile app addition types. Stock market responses to search-related and purchase-related app additions are moderated by firm size, product category, and target customer age. For announcements of search-related apps, the market responds more positively to product retailers than to service retailers, and to small firms than large ones. For announcements of purchase-related apps, the market responds less positively to firms that target younger customers than firms who do not especially target them.     

Coffee value chains on the move: Evidence in Ethiopia

Important changes have happened to the upstream segment of the coffee sector in Ethiopia - Africa’s biggest - in the last decade, as illustrated by the increasing adoption of improved production, harvest, and post-harvest practices. Upstream marketing has also improved and there have been large investments in processing capacity, shown by the extended coverage of wet mills. These improved practices are shown to be associated with positive impacts on coffee productivity and prices. Changes appear to be linked with multiple factors including local market reform, greater presence of public extension agents, high international prices, and a push for certification by international buyers. On the other hand, a combination of production (lack of improved seedlings, weather and disease shocks) as well as institutional issues (saving constraints and lack of vertical integration and traceability) have seemingly impeded more widespread uptake of improved practices and therefore better farm performance. The study illustrates the significant complexity in obtaining transformation at the farm level in these settings.     

浙江省民营企业集群式营销探讨

民营企业集群已成为浙江省区域经济快速发展的主流模式之一。与大型企业、跨国公司一起,已成为参与市场竞争的主角。因此,市场营销理论应用领域已从单个企业营销逐步延伸到民营企业集群式营销。民营企业集群式营销是民营企业集群成长的关键,浙江省民营企业集群的快速发展与其营销管理创新是分不开的。为了提高浙江省民营企业集群营销管理水平,本文着重探讨了浙江省民营企业集群营销战略、策略制定及组织实施问题。     

Marketing program standardization: A cross-country exploration

This study explores the antecedents and consequences of marketing program standardization in subsidiaries of multinational corporations by contrasting the case of a lead market (Japan) and of an emerging market (Turkey). The findings show that: (1) marketing program standardization is positively related to performance in Japan and Turkey; (2) centralization of nonproduct decision is negatively related to performance in both markets; (3) customer similarity is positively related to marketing program standardization in both Japan and Turkey. Whereas, in Japan, marketing program standardization has a direct, positive relationship to performance, in Turkey, in addition to such a direct effect, there is also an indirect effect at work, through centralization of nonproduct decision.     

商业银行服务营销战略透析——以中国银行为例

美国次贷危机波及全球金融体系、金融产品及金融衍生产品的受信度受到质疑。我国的商业银行受此冲击强度较小，很大程度上取决于银行战略眼光和营销运作的成功。本文从营销战略的角度，结合中国银行服务营销的运行状况，对中国银行发展走势及营销战略进行深度透析。     

物流企业基于互联网的营销策略探讨

文中从物流企业基于互联网营销的优势入手,从四个方面分析了物流企业基于互联网营销存在的问题;最后从思想上重视网络营销,物流企业营销网站建设策略,物流网站推广策略,利用互联网开展物流合作营销等方面探讨了物流企业基于互联网的营销策略。     

论绿色成本控制系统的构建

随着经济的发展,资源环境与人类的矛盾日益尖锐,绿色成本控制系统的提出正是适应了这种经济情况,为缓解和解决这一矛盾提供了有效的途径。我们从传统成本控制的局限性入手,提出和分析了绿色成本控制系统的含义及特点,构建的基本原理,应遵循的原则和绿色成本控制系统四个方面的构建思路,简略介绍了如何构建绿色成本控制系统的初步构想。     

对我国生态环境保护的初步探讨

中国是世界上最大的发展中国家,由于现代工农业生产而造成了严重的环境污染,尤其是大量使用农用化学品所导致的生态失调与环境破坏,已严重威胁到人类生存环境及生活健康。今后社会发展必须大力提倡与推广无公害、无污染的清洁生产,全面实现生产的"零污染"与废物的"零排放"、保护环境与追求生态和谐的发展目标。