Setting multinational industrial marketing strategies

Nations of the world are striking out, from various starting points, along a variety of new development paths, reflecting a widespread repudiation of the conventional economic model of development based on a common, predetermined roadway to progress. Marketers who are bound by tradition may perceive the alternative development approaches as threats to standardized marketing strategies. Innovative marketers will view them as important keys to expanded market opportunities throughout the world.     

Marketing information system utilization: An application of self-concept theory

The impact of marketing information systems (MIS) has not been substantial and developed systems have not been highly utilized. Borrowing the theory of self-concept from the behavioral sciences, 46 system users' self-images, ideal self-images, and the images of a significant other (one who facilitates usage of the MIS) are measured and related to the image of a heavy user of the information system. The results shed some light on the system usage problem and provide some direction for marketing the MIS to marketing managers/ system users.     

Government industrial policy for a healthy world economy

The Japanese concept of “industrial policy” is the subject of this presentation. The central role of the Ministry of International Trade and Industry in the formulation of industrial policy for Japan over the past 35 years is reviewed. Several strategic phases are identified: 1945–1952, reconstruction of the economy; 1952–1960, comparative advantage strategy in capital-intensive industries; 1960–1973, transition to an open economy; 1973 to present, positive support policy for promising industries, e.g., subsidies for high-tech sectors and adjustive policy for declining industries (e.g., disposing of excess capacity in the textile sector). The advantages of National industrial policies for the world economy are indicated.     

Trade in technology : Management decisions and pricing

In this article, a model of technology price estimation is developed. The process of trade in technology is seen as resulting in a partial transfer of the market in which the seller of the technology had previously sold his product to the buyer of the technology. Profit decrease of the seller because of market cuts is taken as the basis for the pricing of technology. The random nature of the useful lifetime of the technology is taken into account, and the influence of seller-firm characteristics on the technology price is analyzed.     

The anatomy of the Korean general trading company

The historical development of Japanese trading companies is reviewed. The concept of “trading company” is developed along three dimensions: product diversification, area diversification, and functional diversification. The seven year history of Korean General Trading Companies is analyzed with regard to their historical background, modus operandi, and current problems. The analysis reveals that most of the Korean GTCs, in spite of their impressive performance in terms of trade volume, have experienced severe deterioration of profitability. Finally, the paper states the change of the Korean Government's policy on the GTCs and contemplates its implication for GTCs' future direction within the context of the definition of trading company.     

Comparison of codes of conduct for multinational corporations

The conflict between increasing technical and economic integration and a resistance to political integration has led to tension between multinational enterprises (MNEs) and nation states. One result has been a growth in pressures to regulate MNEs, often through codes of conduct. This article compares five codes of conduct prepared by groups ranging from the OECD to the non-aligned countries.While substantial areas of agreement are found, important disagreements over the objectives and provisions of a code of conduct do emerge on a North-South or rich-poor axis. The most important disagreements involve resolution of investor-host government disutes and questions of national treatment of investors.Although the major disagreements between rich and poor countries will be difficult to resolve, the article posits that the process of code development per se is valuable as a means of facilitating the transmutation of symbolic into concrete differences. The development of a reasonably explicit code for regulation of MNEs requires that the parties concentrate on relatively narrow issues areas and permissible behavior rather than symbolism and ideology. While important, and perhaps even interactable problems remain, it is suggested that the process of code development is important, as the relatively concrete differences that result are at least potentially subject to resolution through rational negotiation. Symbolic differences obviously are not.The article also suggests a minimal scope of issue areas to be covered if a code is to be an effective instrument.     

Key managerial factors in new venture departments

Two clusters of factors —the “corporate strategic posture” and the New Venture Department (NVD) “political posture” — appear to determine the direction of an NVD's evolution. The “corporate strategic posture” refers to the cycles of diversification and consolidation that typically characterize corporate growth. A corporation's “strategic posture” at any given point in time can be positioned on a continuum, one end of which is a “diversifying” posture, while the other end is a “consolidating” posture.