The effect of dynamic retail experiences on experiential perceptions of value: an internet and catalog comparison

The authors introduce cognitive continuum theory (CCT) as a theoretical framework to examine the effect of consumer shopping tasks and retail information display properties on consumer perceptions of experiential value. In this empirical investigation, the nature of a consumer’s shopping task is found to exert a direct influence on consumer perceptions of efficiency, economic value, and shopping enjoyment, all active dimensions of value. In addition, congruent interactions between shopping task and retail information display properties exert an enhancing effect on the reactive dimensions of value, as evidenced by perceptions of visual appeal, entertainment value, and service excellence. Future application of CCT is outlined and managerial implications are discussed.     

一种高分辨雷达目标识别方法

研究了宽带高分辨雷达目标识别问题，基于目标一维距离像，提取目标散射中心特征，并根据该特征设计了简单目标的目标分类器，利用暗室测量得到的缩比模型高分辨回波数据进行识别，结果表明该识别方法具有良好的识别性能。     

Compensatory consumption and consumer compromises: a state-of-the-art review

ABSTRACT

Compensatory consumption has been an increasingly researched yet widely debated area of consumer behaviour over the last 20 years. Extant research formulates the term as overwhelmingly negative, largely due to the simplistic and fragmented conceptualisations assumed in prior work. The purpose of the current paper is to present a comprehensive review of the umbrella term of compensatory consumption, incorporating a continuum of behaviours and accounting for the pre- and post-consumption periods including both positive and negative viewpoints. In addition, expanding upon the theory of need satisfaction, the current paper introduces a novel conceptual distinction between compensation and compromise. Finally, a proposed theoretical framework is presented that differentiates between compensatory and compromisory consumption based on the extent of consumer consciousness, rationality and rationalisation. Future research directions are offered.     

Identifying and mapping forest-based ecotourism areas in West Virginia – Incorporating visitors' preferences

This study identifies and maps forest-based ecotourism areas in West Virginia by incorporating visitors' preferences. Relative weights for ecotourism destination criteria were obtained using the Analytic Hierarchy Process based on a survey of 777 participants. The study classified the state into five levels of naturalness with areas under Class I being the least natural and Class V being the most natural. The presence of wildlife was found to be the most important criterion and slope was found to be the least. Results also showed significant variations in visitors' preferences. Areas under Class IV and Class V in both weighted and unweighted ecotourism maps covered more than half of the state's area, suggesting high prospects for promoting forest-based ecotourism in the state. The results further showed that each class changed in size when visitors' preferences were applied. The ecotourism maps created provide useful insights for visitors, destination managers, and decision makers.     

Leisure constraints and the psychological continuum model: a study among recreational mountain skiers

Studying the factors that contribute to the development of skiing loyalty holds particular interest for ski resort managers and marketers, since it has been reported that recreational skiers’ dropout rates are considerably high. This study examines how intrapersonal, interpersonal and structural constraints, influence the development of skiers’ stage-based attitudinal loyalty (Attraction, Attachment and Allegiance stages), as conceptualised by the psychological continuum model, and further tests if constraints can be used for classifying skiers into the three stages of the model (Attraction, Attachment and Allegiance). Two hundred and thirty (N = 230) recreational skiers from one ski resort in North Greece participated in the study. The results indicated that the intensity of perceived constraints decreased from the lowest (attraction) to the highest (Allegiance) stage of the model. However, the hierarchical influence of constraints was not entirely confirmed, since all three types of constraints contributed to the stage classification of recreational skiers. The theoretical and applied implications of these results are discussed.     

The work of mapping and the mapping of work: prosumer roles in crowdsourced maps

This paper presents an analysis of crowdsourcing work with a particular focus on exploring what forces and characteristics of the collaboration practices and technologies encourage and discourage prosumer work behaviours. Data were gathered through depth interviews with prosumers of a crowdsourced digital nautical map, observational netnographic research of prosumers on angling forums, and interviews and meetings with the map providers. Incorporating research on consumer work and prosumption, three distinct prosumer roles are identified based on how angling prosumers differentially produce and consume the crowdsourced maps. These roles show multiple behaviours along the prosumption continuum, and in so doing extend the continuum by introducing a second dimension – work as private versus public prosumer activity. It concludes by offering suggestions for marketers to engage with prosumers in crowdsourcing contexts.     

消除二元管理体制,推进城乡结合部城市化的发展

城乡结合部已经成为城市发展的桎梏，就其原因，二元管理体制是矛盾的所在。如何消除二元管理体制，推进城乡结合部的可持续性发展，已经成为现代城市管理中必须解决的问题。以广州市为例，通过分析二元管理体制的成因以及对城乡结合部城市化发展的影响和制约，提出了构建社区管理模式，推进城乡结合部的城市化发展。     

一种获取雷达目标一维距离像的方法

利用高分辨一维距离像进行目标识别在现代雷达中已成为一个重要的研究课题。本文基于雷达信号设计和互相关接收处理技术,研究了一种利用目标回波,逐次获取一维距离像的方法。与冲激雷达相比,这种方法能显著提高信噪比,并且这个方法的收敛速度快,一般迭代10次以内即达到稳定。