Is similarity a constraint for service-to-service brand extensions?

Are service brands constrained in launching new service offerings? Both research evidence and managerial wisdom suggest brands should extend to similar categories. However, in five studies using real-life brands - four experiments and one large-sample survey - we provide evidence that similarity is less of a constraint for service brands extending to other service categories (service-to-service extensions), compared to cases involving parent brands or extension categories of a product nature. Importantly, we demonstrate that such an effect occurs because service brands possess associations relevant across the spectrum of service categories. Our results suggest that service brand managers have the opportunity to stretch their brands to dissimilar service offerings; yet, they need to ensure the marketing execution does not make the brands’ service associations inaccessible to consumers. The findings suggest that even product brands can build service associations by adding service components to their offering, thus becoming “servitized” and better able to extend to dissimilar service categories. Overall, our work contributes to the academic debate documenting that the principles governing the management of product vs. service brands are not identical.     

基于契合理论的高校人力资源管理实践研究

契合理论作为当下研究人力资源管理的热点理论,揭示了组织内外部契合、人与组织契合的重要性。基于契合理论的人力资源管理实践模型的构建首先应考虑人力资源管理实践,与组织战略的契合,然后考虑实施对象所要达到的目的,从而确定应采取的具体实践模式。     

Customer service-focused HRM systems and firm performance: evidence from the service industry in Taiwan

Abstract

This study adopts a resource-based view, attraction–selection–attrition theory and a focused approach to examine the link between service-focused human resource management (HRM) systems and firm performance. Internally, we examine employee competency as the ‘black box’ between service-focused HRM systems and firm performance. Externally, we examine the effect of the interplay of a service-focused strategy and service-focused HRM systems in predicting firm performance. We collect data from different sources (i.e. executives, human resource members, and line managers). Using a final sample included 2120 respondents from 175 firms in the service industry in Taiwan, the results show that customer service-focused employee competency transmitted 53% of the effect of customer service-focused HRM systems on firm performance. In addition, when a firm implements a less service-focused business strategy, service-focused HRM systems leads to significant improvement in firm performance. Implications for research are discussed.     

企业文化刚性与适应性之间的矛盾及其化解

企业文化被看作竞争优势的一个重要来源。然而，企业文化具有的刚性特征又导致它对竞争优势的保持与创新产生了抑制作用。应以企业文化的权变观为基础，分析企业文化刚性的成因和表现，探索文化的刚性与适应性之间的矛盾，选择化解文化刚性的有效途径。     

中国国内价值链是怎样形成的？

本文基于区域间投入产出模型进行区域增加值分解,通过构建国内价值链广度、国内价值链深度、国内价值链匹配度等指标,实证研究发现20世纪90年代中期以来中国重化工部门的国内价值链广度高于轻工部门,但同时呈现出下降的趋势。各部门的国内价值链深度逐年提升,其中,内资主导及市场导向型外资推动的国内价值链深度相对更高,而成本导向型外资为主的国内价值链深度较低。各部门的国内价值链匹配度渐趋合理,但仍存在很大程度的资源配置扭曲。     

多重匹配下柔性人力资源管理构型与组织成长性绩效

基于构型观和动态能力理论,借鉴“结构（管理构型）—行为（柔性能力培育）—绩效（组织绩效）”经典范式,构建“柔性人力资源管理构型—技能延展力—成长性绩效”的理论框架。对486份企业中高层管理者调查问卷进行结构方程分析,结果表明：①因循多重匹配理念,人力资源管理构型能够凝练出3种典型柔性管理模式：内柔导向型HRM、外柔导向型HRM、内外兼柔导向型HRM;②差异化柔性人力资源管理构型（内柔导向型、内外兼柔导向型、外柔导向型HRM）正向影响组织成长性绩效;③技能延展力在柔性人力资源管理构型与成长性绩效之间起部分中介作用。技能延展力在内柔导向型、内外兼柔导向型、外柔导向型HRM与成长性绩效之间的中介作用依次降低。     

个人-团队匹配研究动态与未来展望

随着个人-团队匹配构念由个体层次向群体层次拓展,群体层次（个人-团队）匹配成为新兴的集体构念。在揭示个人-团队匹配定义、维度与测量、多维构念的基础上,重点围绕个人-团队匹配的前因变量和影响效应展开系统述评,构建了个人-团队匹配研究设计框架,指出未来研究的5个方向,即个人-团队匹配的结构维度与测量研究、前因与影响效应研究、多层次研究、纵向研究和跨文化比较研究。     

Beyond Technology Adoption: An Embeddedness Approach to Reduce Medication Errors

Medication errors are causing harm, and even death, to hospital inpatients. These preventable errors occur at the hands of the same individuals who are charged to protect and provide care to patients—health care professionals. While decision support technologies are available to assist health care providers, patients continue to experience incorrect medications, inaccurate doses/rates of medication, duplicate doses, medication interactions, and other medication errors. This article investigates the reasons that health care professionals in hospital environments underutilize medication administration technologies and argues that a fusion view can provide guidance to increase their use. A Fusion Model is developed using the concept of embeddedness, the Technology Acceptance Model, the Task-Technology-Fit Model, and drawing on ethnographic fieldwork conducted at a modern hospital in the United States. The most important findings of this research are: (1) the concept of embeddedness can be used to study and frame fusion of technology in an environment; (2) four constructs (i.e., task characteristics, technology characteristics, individual use behavior, environmental characteristics) are identified and used to describe system characteristics needed to support medication decisions; and (3) guidance is provided for design and evaluation of decision support technologies for medication administration in hospitals.     

领导社交媒介自我表露、领导可信度与上下级关系:内隐领导原型匹配的权变作用

社交媒介自我表露是一种具体的社交媒介使用行为,对现代人的工作和生活都产生了不可忽视的影响。在工作情境中,领导的社交媒介自我表露尤其容易引起员工的高度关注。然而,领导的社交媒介自我表露对其在组织中的上下级关系将会产生何种影响有待深入探讨。鉴于此,基于社会信息加工理论和内隐领导理论,本文提出领导社交媒介自我表露的影响效应取决于内隐领导原型匹配的程度。当员工认为领导与其心目中内隐领导原型匹配程度高时,领导的社交媒介自我表露能够提升员工对领导的可信度感知,从而促进上下级关系,而当领导与员工心目中的内隐领导原型匹配程度低时,上述影响效果会减弱。通过对204份企业领导-下属配对问卷调查数据进行分析,本研究提出的被中介的调节模型得到支持。本研究的发现有利于深入认识组织中社交媒介自我表露的有效性,启发了领导需要考虑下属对表露解读的能动性,从而更合理地利用社交媒介平台进行自我表露,促进上下级关系良性发展。     

Manufacturing strategy-technology relationship among auto suppliers

Each manufacturing plant has to develop its own path to success based on contingencies and on manufacturing practices links. On the basis of the latter, this paper tests the link between two of the most important manufacturing practices areas, manufacturing strategy (MS) and technology, without addressing causality or their combined effect on performance. This is done by selection fit, i.e. congruency adjustment. However, this paper goes beyond grouping both sets of practices in pairs, by using a more general selection view version, with practices from both sets related multidimensionally and subordinated by regression analysis to test for any congruent pattern. Regression results from a wide-ranging survey of auto supplier plants show that, in general, MS seems to have some kind of impact on technology, and that technology has some kind of influence on MS. In addition, a strong congruency between both practices areas is observed when using correlation. This suggests that when implementing or adjusting MS or technology, the other should also be considered; otherwise they may not operate effectively.