我国城乡耐用消费品市场用户构成差异的研究——一个创新扩散的视角

创新扩散理论按照用户采用新产品的时间先后顺序将市场细分为创新者、早期采用者、早期大多数、晚期大多数和落后者五种类型。本文在扩散经典理论和中国市场特征的基础上,提出城镇市场和农村市场耐用消费品用户构成差异的假设。研究结果证实了全部假设:城镇的创新者比例显著高于农村,农村的早期采用者比例显著超过城镇,而各类型采用者的采用持续时间农村全面长于城镇。这些结论为更加深入地了解二元经济结构下中国市场的特征提供了有益启示。     

中国A股与B股的市场分割性检验

本文以布莱克版CAPM(资本资产定价模型 )作为理论模型 ,修正国外先进的市场分割检验模式 ,运用较复杂的计量经济估计方法对我国A、B股市场的一体化 (或分割性 )进行实证研究。实证结果表明 ,中国A、B股市场在很大程度上是一体化的。     

The Manipulability of Matching Rules via Segmentation

Our matching problems feature agents with endowments facing certain division rules. At any matching, the endowments of agents are reallocated between the matched pairs according to some given division rule, and this opens doors to an iterated matching problem and rematching, and to manipulation of some matching rules via segmentation. In this form of manipulation a coalition breaks off from the rest, matches within itself and rejoins the complementary coalition for a rematching at the new endowment profile. Under certain division rules this may benefit the coalition who breaks off without hurting the complementary coalition. Furthermore, both may benefit by first matching internally and then rejoining for a new match.     

Voluntary carbon offsetting: Who does it?

Voluntary carbon offsetting was popularised during the last decade, particularly by airlines, as a tool to ‘neutralise’ emissions associated with travel. Although there is a wide range of carbon offsetting schemes for tourism, the uptake of these programs has been reportedly low. Regardless, little research has explored the visitor segments who voluntarily undertake carbon offsetting. Consequently, this research investigates the prevalence of carbon offsetting amongst international tourists to Australia between 2008 and 2010 and, using cluster analysis, segments the carbon offsetters into three distinct markets. Findings reveal a stable carbon offsetting market, despite a Global Financial Crisis occurring during the reference period. Further, travellers from the United Kingdom/Europe were more likely to carbon offset, while those from Asia were less likely to participate in the schemes. Thus, this could indicate that the social marketing, public discourse and substantial media coverage in the United Kingdom/Europe had enhanced climate change mitigation behaviours.     

Measuring image: shopping centre case studies

The first goal of the paper is to define the concept of micro-marketing, overcoming the 'specialized' perspectives and definitions that have prevailed so far. Micro-marketing relates to ways of controlling environment complexity, facilitated by information technology and required by highly competitive markets. Such control has three forms: segmentation , which reduces complexity to a controllable number of variables; organization , which absorbs a certain amount of complexity by modelling the structure onto the environment; technology , which explores complexity and dominates it through simplification. The second goal is to demonstrate that micro-marketing can build a sustained competitive advantage. Finally, the theoretical implication of the diffusion of a micromarketing approach in the retailing industry is discussed. The areas of strategy, organization, channel relationships, and customer satisfaction are examined. Should micro-marketing become widespread in the retailing industry, we argue that its final result would be increased welfare for the consumer, as long as retailers capitalize on the power of information and stand as a 'countervailing power' to suppliers in the channel.     

电力客户生命周期模式研究与营销方案设计

电力客户具有生命周期,电力客户生命周期是指电力客户关系水平随时间变化的发展轨迹,它描述了客户关系从一种状态（一个阶段）向另一种状态（另一阶段）运动的总体特征。本文的研究目标就是基于电力客户的特殊性,提出了电力客户生命生命周期的划分及各阶段的特征。给出了表征电力客户关系发展水平的变量,对各个表征变量,在电力客户生命周期周期各阶段的变化趋势进行分析和研究,并根据各表征变量在各生命周期不同阶段的变化情况,给出典型的电力客户生命周期曲线。从而分析、研究并建立电力客户的生命周期模型,基于生命周期理念,提出新的电力客户细分方法,即：基于电力客户生命周期理念的客户分类,并针对不同细分客户制定相应的营销策略。     

shopper taxonomy for retail strategy development

Segmentation of shoppers has been explored by many academic researchers and business practitioners seeking to understand shopping behaviour or to develop marketing strategies for particular customer groups. Market segmentation holds the key to successful marketing strategy as it encourages understanding of the key variables that differentiate specific segments.

The shopper taxonomy determined through this study is based on a set of variables that is relevant and appropriate for shopper segmentation and reflects the key aspects important to shoppers in motivating shopping behaviour towards a specific retail location. This taxonomy extends the proposed motivational taxonomy of Westbrook and Black (1985), derived from Tauber's (1972) earlier research. Westbrook and Black defined this taxonomy through shopping motives, and identified categories of product-oriented, experiential and a combination of product and experiential shoppers. Their research findings, however, pointed to a six-cluster typology, defining department stone shopping around seven motivations aligned with evaluating options and acquiring the products, engaging in the sales process and gaining stimulation and affiliation through the retail environment.

The “apathetic”, “shopping-processed involved” and “choice optimisation” shopper segments described by Westbrook and Black align with the “have to” “experiential” and “practical” “segments found in this study in terms of their focus on the shopping activity itself and the affiliation and stimulation motives associated with the shopping activity. Other associations between shopper segments across the two studies are less clear, and may be explained through the differing purposes for which the studies were undertaken and resulting variation in the measures used to define the motivational constructs.     

劳动力市场的横向分割与纵向分割之比较

本文以劳动力市场的横向分割与纵向分割两种分割系统为线索,力求对分割理论和现实情况进行勾勒与诠释,主要从生成因素、经济效应、应对之策三个维度对两者展开比较,试图对该研究领域的诸多观点进行梳理与整合。     

On dynamic selection of households for direct marketing based on Markov chain models with memory

A simple, dynamic selection procedure is proposed, based on conditional, expected profits using Markov chain models with memory. The method is easy to apply, only frequencies and mean values have to be calculated or estimated. The method is empirically illustrated using a data set from a charitable foundation. The results reveal some interesting features with respect to the time-dependent behavior of certain subsets of households, whereas the profitability increases by about 9% by using the method compared to a benchmark of sending a mailing to all households.     

"三二分段"中高职衔接招生考试制度探讨与研究

"三二分段"中高职衔接招生考试制度已成为高职院校主要的招生考试制度之一,该考试制度可以协调中职与高职教育的发展,是构建现代职业教育体系的重要途径. 但是,在其实践的过程中仍然存在考试制度趋同于普通高考等较多的问题. 研究以天津市为例,就这些问题进行了深入的探讨和分析,提出了一些具有可行性的建议.