A model of tourism advertising effects

This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format.     

The impact of influencers' multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory

The considerable marketing potential brought by the rapid growth of social media has been extensively examined in the literature, particularly in terms of the impact of influencers' recommendations on their followers' decisions. However, little attention has been given to how the individual influencers' use of multiple social networking sites affects their followers' behavioral intentions. Hence, this academic gap warrants further exploration. Drawing on cue consistency theory, social identity theory, and stimulus-organism-response framework, this research proposes three research questions and constructs an integrated research model to explore how the influencers' cue consistency affects the social identification of their followers, subsequently influencing their behavioral intentions. A structural equation modeling technique is performed to analyze the data of 510 valid respondents. The findings show that influencers' consistent cues (i.e., information and image consistency) across social media have positive impacts on followers' cognitive and affective identification toward the influencers. Furthermore, the determinants for followers' purchase intention and electronic word-of-mouth intention are affirmed to serve as both cognitive and affective identification. Especially, the results indicate that the relationships between followers’ social identifications and behavioral intentions are moderated by the type of influencer (i.e., lifestyle vs. review). Accordingly, the results indicate how the use of multiple social networking sites by influencers impacts the behavioral intentions of their followers. The findings offer new insights into influencer marketing and provide important lessons for marketers.     

长三角区域行政合作构想

目前,长三角区域行政合作的发展陷入一系列困境,但是泛珠三角区域行政合作却取得很大成功。借鉴其成功的经验与启示,本文提出坚持共享区域合作成果,制定区域合作规范,建立区域合作机制,成立区域合作机构,重新规划区域行政布局等构想来促进长三角区域行政合作。     

Selecting Sites for New Facilities Using Data Envelopment Analysis

This paper develops a mathematical programming model for obtaining a best set of sites for planned facilities. The model is concerned with those situations where resource constraints are present. The specific setting for the paper involves the selection of sites for a set of retail outlets, wherein the ratio of aggregate outputs to inputs for the selected set is maximal among all possible sets that could be chosen. At the same time, the model guarantees that the only sets of stores allowable are those for which the available resources are used to the maximum extent possible.     

江苏沿江八市物流联合配送初探

首先论述了沿江八市（南京、苏州、无锡、常州、镇江、南通、扬州、泰州），实行联合配送的必要性，其次分析了沿江八市实行联合配送的优势条件，探讨了沿江八市实行联合配送的难点之所在及解决办法，最后着重就沿江八市实行联合配送的神经中枢——联合配送信息平台的构建，提出了一些看法和建议。     

基于可持续发展的河流污染价值补偿机制研究

本文依据环境经济学物质平衡理论的概念框架,以污染者付费原则的环境经济政策为指导,研究上游河流水污染引发下游污染事件所造成的经济损失成本和事故技术等级关联系数,进而提出以公平和可持续的价值补偿标准为基础的经济补偿模型及其运作机制,为环境会计的相关计量提供参考。     

长江三角洲地区产业同构根源剖析

产业同构现象已成为长三角区域经济发展中的显著特点，众多学者对导致该现象的原因进行了分析并对其可能引致的后果展开论述。但由于研究分析都建立在静态分析基础之上，对造成产业同构的原因无法给出清楚的答案。该文运用时间序列数据，从产业发展的历史角度分阶段深入剖析影响产业同构的不同因素，研究了长三角地区在“产业同构”形式下的内在联系，揭示了长三角地区产业同构的根源，为更好地促进长三角地区产业良性协调发展提供理论参考。     

长三角居民赴韩旅游消费模式初探

在实证研究的基础上从出游认知、消费构成、消费评价和消费趋势进行分析，探讨了长三角地区居民赴韩旅游消费模式。研究表明，长三角地区居民赴韩旅游出游认知和消费构成亦处于初级阶段，对消费评价和消费倾向大体上持肯定态度和乐观态度。     

河流风景区生态旅游环境承载力指标体系研究---以漓江为例

本文给出了生态旅游环境承载力的定义并揭示了其内涵．在深入研究河流风景区的生态旅游环境承载力的特点上，构建了河流风景区的生态旅游环境承载力的指标体系。并以漓江为例进行分析，提出了优化漓江生态旅游环境承载力的措施。     

小城镇建设与农村剩余劳动力转移

文章从分析推进农村剩余劳动力转移与解决我国“三农”问题的关系入手,提出小城镇建设是农村剩余劳动力转移的必由之路,进而提出通过小城镇建设转移农村剩余劳动力的几点对策,即：以政府职能转变为切入点,大力营造和优化劳动力进镇就业与创业的软硬环境：以户籍制度改革为突破口,彻底打破和消除劳动力合理流动的体制与政策障碍;以改革和发展教育为抓手,全面培育和提高农村劳动力的文化与科技素质。