浅谈体育游戏在高校体育课的运用

体育游戏是进行体育活动的重要内容,是体育教学辅助教学的重要组成部分。利用体育游戏的特点,充分调动学生的积极性和对体育的兴趣,是高校体育向健康体育、快乐体育发展的一条重要途径,体育游戏在高校体育中有重要的作用,在教学中应当合理运用。本文重点阐述了在高校体育教学中如何合理运用体育游戏,提高教学质量,实现教学目标,使学生在体育教学中身心得到全面发展的教学效果。     

略论中国基金市场的走向

21世纪，基金业正成为最具成长性的行业之一。在中国，投资基金的发展还很不完善，但将成为新的投资热点。以市场化方式促进基金发展，设立开放式基金是我国基金业的发展方向。私募基金的产生源于市场的需求，走向合法化才是它的出路。     

论推行高校职务聘任制的有效框架

教师评聘工作是高校人事管理的重要组成部分,而高校教师职务聘任制是高校人事制度深化改革的一项重要内容。有效地推行教师职务聘任制需要一个合理有效的框架作支撑。提出了以下基本框架模型:以工作分析,科学设岗为根基;以公开招聘、绩效考评为核心;以激励机制、竞争机制为强化手段,以探讨高效推行教师职务聘任制的科学框架。     

Leveraging Intercollegiate Athletics to Support Academic Giving at NCAA Division I Institutions

On average, National Collegiate Athletic Association Football Bowl Division (top-level of U.S. Intercollegiate athletics) schools raise 15% of their athletic budget from private fundraising. Key questions remain as to how increased emphasis on athletic fundraising influences academic giving. Some authors claim symbiotic effects while others assert that athletic gifts “crowd out” academic giving. The current study analyzes the largest single-institution set of individual donor data available to date. First time donors were more than twice as likely to give to athletics as academics. Fifty-one percent of donors making gifts to both athletics and academics (SPLIT donors) made their initial gift to athletics. Problematically, the conversion rate of athletic-only to split donors has fallen to less than 1%. On three different retention measures split donors have higher retention rates than athletic-only donors, who have higher retention rates than academic-only donors. Among split donors, 41.67% give their largest gift to support an academic program. Rather than competing, development officers would be better advised to systematically cultivating donors to support both athletics and academics.     

中国体育产业区域竞争力综合评价--基于31个省区的比较研究

文章在已有研究的基础上,从产业发展水平、经济发展水平、市场基础条件等三个层面构建了中国体育产业区域竞争力综合评价指标体系,并采用因子分析法对中国31个省（自治区、直辖市）的体育产业竞争力进行综合评价分析。结果表明,中国体育产业区域竞争力存在着明显差异：东部地区的京沪广等省市处于第一梯队,中部地区位于第二梯队,西北省区除陕西处于第二梯队外,其余则大多位于第三梯队。可见中国体育产业的区域竞争力与经济发展程度是基本一致的。对于西部地区体育产业竞争力的提升,主要应该通过构建产业园区,推动特色体育产业集群发展,创新全民体育运动项目等方式来实现。     

Web-Based Promotions

Abstract

Numerous business and popular articles continue to appear to stress the importance of the Internet as a powerful and interactive means of communication. As with other media, the web affects viewers' product evaluations and behavioral intentions. This article attempts to understand how students (recently admitted freshmen) form opinions about their school through interaction with the university web site. Multiple studies are conducted using website variables. The results of study one suggest website vividness, interactivity, and entertainment value are crucial in the formation of positive evaluations of and word of mouth behaviors directed toward the university. In study two, these same predictors helped explain word of mouth intentions but contributed little to evaluations.     

内蒙古财经学院学生课外体育活动现状与调查分析

现阶段,社会各界人士对"健康"这一词给予高度评价,尤其是"健康第一"的指导思想被大众所接受。从教育这个角度出发,高校学生身心健康问题越来越受到社会的关注。学校体育文化酝酿着丰富的内容和崇高的文化价值,对高校学生的身心健康有积极的影响。通过对内蒙古财经学院学生课外体育活动现状的调查与分析,探讨了新形势下以学校现有的条件如何进一步推动体育工作,以及培养学生对体育的兴趣和开展好课外体育活动的新途径。根据这些内容具体提出了几点建议。     

A college athletics recruiting game to teach the economics of rent-seeking

The authors of this article describe an adaptation of the rent-seeking game by Goeree and Holt (1999) to the recruiting of athletes by NCAA Division I football and basketball teams. Students engage in an effort-based lottery, i.e., recruiting to sign a blue-chip prospect. The winner gets the prize—the player's marginal revenue product in excess of his grant in aid. Students recruit in three scenarios: by recruiting legally, by recruiting legally or with illegal bribes, and by offering wages to athletes in an auction. The authors demonstrate the game's use in a principles course, but it is easily adaptable to other courses. To aid instructors unfamiliar with sports and NCAA recruiting, they include a comprehensive lesson plan with suggested readings and multimedia.     

Hard and Disappearing Work: Making Sense of the Leisure Project

Situated at a point of critical intersection between leisure and labour, ancient athletics was in the most essential respects just as complex and ‘modern’ as its contemporary counterpart and can thus benefit from the methods of contemporary sport sociology, which can in turn find in ancient Greece a useful comparandum. As with contemporary sport, athletic pursuits must be situated within the broader economy of leisure in ancient Greece. However, a process of professionalisation gradually developed during the fifth century bce, turning athletics into what was arguably a form of labour. While many continued to derive their pedigree from the elite ‘leisure class’ that almost exclusively dominated the sixth century athletics, a growing number came from less‐distinguished families, their inclusion rendered possible by the construction of public gymnasia, private patronage, cash prizes for victory and other forms of social advancement. Some scholars have pointed to this development as an index of democratisation, but I will argue that it was actually a continuation of elite hegemony by appropriation of the commercial and artisanal classes, parallel to what can be observed in the expansion of athletic participation in the late nineteenth century. Along with expanding the talent pool, the pressure to produce the best athletes for inter‐state competition led to a professionalisation and broadening of athletic training: originally informal and paederastic, it eventually became institutionalised and regulated by the state. Extension of elite privilege to a few successful athletes ultimately served to confirm the Panhellenic prestige and thus also the domestic power of each city’s hegemonic class.     

Young Adult Volunteers: Recruitment Appeals and Other Marketing Considerations

The long‐term survival of nonprofit charitable organizations depends on the recruitment and retention of today's young adults. A segmentation strategy proposed for retirees which was consistent with previous research on volunteer motivation was found to also be relevant for the young adult market, especially if implemented with consideration of this segment's unique interests and characteristics. In addition, young adults were found to be most inclined to volunteer for organizations that were either local and personal or nationally renowned. Organizations benefiting children were also highly regarded. The higher a college student's grade point average (GPA), the more likely they were to indicate an intention of volunteering in the future. Those most likely to volunteer in the future also exhibited higher teamwork and mentoring trait scores. The young adult market was found to be multidimensional and best approached with a variety of appeals.