Consequences of a green image of drone food delivery services: The moderating role of gender and age

Drone food delivery services play a significant role in protecting the environment, because the services are operated by batteries that can be charged with electricity. Therefore, this study tried to examine a green image in the context of drone food delivery services. More specifically, this study proposed that a green image of drone food delivery services plays an important role in the formation of attitude toward using the services. In addition, it was hypothesized that the attitude has a positive influence on behavioral intentions including intentions to use, word‐of‐mouth intentions, and willingness to pay more. Lastly, the moderating role of gender and age was proposed during the theory‐building process. A theoretical model, which included 12 hypotheses, was developed and tested using a total of 427 samples collected in Korea. The data analysis results showed that a green image of drone food delivery services has a positive influence on attitude toward using the services, which in turn positively affects three subdimensions of behavioral intentions. Furthermore, gender and age played partly as a moderator. The current paper was the first to study the green image of drone food delivery services, so the findings of this study mean a lot to the theoretical aspect.     

Twenty-Five Years after the Fall of the Berlin Wall: An Empirical Revisit of West German Consumers' Attitudes Toward Products and Brands from Former East Germany

More than 25 years after the German reunification, data show that products/brands from the eastern regions of Germany (“Neue Länder”) still do not have significant shares in the country's western part (“Alte Länder”). To analyze potential reasons for this phenomenon, our current study replicates a previous study that investigated selected attitudes of Alte Länder consumers toward products/brands from the Neue Länder. It is shown that factors such as consumer ethnocentrism, product judgment, willingness to buy, and economic animosity continue to influence consumer behavior and as such our study offers potential explanation for the failure of Neue Länder products/brands in the western regions of Germany.     

Information and Knowledge as Antecedents of Consumer Attitudes and Intentions to Buy and Recommend Fair-Trade Products

The authors propose and empirically test a causal model to understand how the availability of fair-trade information and consumer knowledge about this issue affect consumers’ attitudes and intentions toward fair-trade products. The model is built upon the attitude-behavior paradigm and the premises of agency theory. It is tested through structural equation modeling with a sample of 292 Spanish consumers. The findings are that consumers do not have good knowledge about fair trade and that this is significantly determined by the lack of information about this in the market. It is also observed that consumers’ perceptions about the availability of fair-trade information have negative effects on their concern about this issue and that such information as is available is not effective in reducing consumer skepticism. The research represents an extension of previous fair-trade literature because the role of information and communication in improving consumer attitudes and buying intentions has rarely been explored in the case of ethical products.     

A play-the-winner-type urn design with reduced variability

We propose a new adaptive allocation rule, the drop-the-loser, that randomizes subjects in the course of a trial comparing treatments with dichotomous outcomes. The rule tends to assign more patients to better treatments with the same limiting proportion as the randomized play-the-winner rule. The new design has significantly less variable allocation proportion than the randomized play-the-winner rule. Decrease in variability translates into a gain in statistical power. For some values of success probabilities the drop-the-loser rule has a double advantage over conventional equal allocation in that it has better power and assigns more subjects to the better treatment. Acknowledgments. I thank Stephen Durham, the associate editor, and the referees for their helpful suggestions.     

Family and sex-specific U.S. immigration from Europe, 1870–1910: A panel data study of rates and composition

This paper develops and estimates models of family and sex-specific emigration, as well as the sex composition of this emigration, from 12 European source countries to the U.S. for the period 1870–1910. The models are based on the distinction between economic migrants (males, single females, and some married females) and tied or trailing migrants (females) and are estimated with panel data, including data that relate to the occupational/industrial structure of male and female economic activity in source countries. Hausman-Taylor instrumental variable estimates suggest that although both males and females responded to labor-market signals, males were more responsive than females to per capita GDP differences. Moreover, compared to the rest of Europe, Ireland, and Scandinavia were the sources of many young, single male, and female migrants, who responded strongly to gaps in economic opportunities. In fact, much of the European response to such gaps appears to be due to migrants from Ireland and Scandinavia. Females tended to originate in English-speaking countries and countries that were agriculturally oriented. Service and manufacturing jobs in source countries discouraged the migration of females relative to males. Males tended to follow recent migrants more than females, but females responded more to long-term influences as measured by stocks of migrants from their source countries who had previously settled in the U.S. Countries with high birth rates had relatively fewer female emigrants, whereas those with high rates of natural increase 20 years earlier experienced relatively more male emigration. Intact families, other family members (including family-strategy male migrants and trailing female migrants), and single males and females responded strongly to economic incentives, but the singles were most responsive followed by family-strategy males.     

Rent, risk, and replication: Preference adaptation in winner-take-all markets

We study the evolution of an economy where agents who are heterogeneous with respect to risk attitudes can either earn a certain income or enter a risky rent-seeking contest. We assume that agents behave rationally given their preferences, but that the population distribution of preferences evolves over time in response to material payoffs. We show that, in particular, initial distributions with full support converge to stationary states where all types are still present. Although rents are perfectly dissipated in material terms at a steady state, efficiency is greater than if everybody had been risk neutral, since risk lovers specialize in rent seeking.     

University Students’ Attitudes Towards Entrepreneurship: A Two Countries Comparison

There is general agreement that attitudes towards the entrepreneur, entrepreneurial activity, and its social function are determinant factors for university students to decide an entrepreneurial career.This empirical study aims at assessing and comparing the attitudes of university students towards entrepreneurship and enterprise formation in Catalonia and Puerto Rico, using a sample of 837 and 435 students, respectively.Results reveal a positive entrepreneur’s image. Both samples have a favorable perception of desirability of new venture creation, although the perception of feasibility is by far not so positive and only a small percentage has the firm intention to create a new company.     

Competition as a track for preventing illegal immigration

Rich countries often face sizeable illegal migration. This paper suggests that these countries would use the financial aid which they give to the source countries as an instrument to prevent illegal immigration. The core of this policy is to allow the source countries to compete for the pre-determined aid, which would be distributed according to the cross-proportion of the apprehended illegal aliens. Moreover, we show that it may be beneficial for the rich country to split the source countries into competing pairs rather than allowing all of them to compete jointly. The rich country has basically two policy means: funds allocated to strengthening its border control; and the foreign aid given to the source countries. The multi-country general equilibrium model presented shows how the rich country, by choosing an appropriate mix of these two policy means, can minimize the number of illegal immigrants subject to its budget constrain.Received: 15 August 2002, Accepted: 21 January 2004, JEL Classification: F22Nava Kahana, Tikva Lecker: The authors are grateful to two anonymous referees for their valuable comments.     

Branding strategies,marketing communication,and perceived brand meaning: The transfer of purposive,goal-oriented brand meaning to brand extensions

This article develops and tests a conceptual model of the transfer process whereby perceived similarity organized around shared goals facilitates the transfer of knowledge and affect from a parent brand to an extension of that brand. Empirical results, based on two well-known brands and two hypothetical product extensions for each brand, demonstrate that the availability of well-formed, goal-derived categories associated with a parent brand establishes an organizing framework for consumers' assessments of similarity thatfacilitates the transfer of consumer knowledge and attitude from the parent brand to a brand extension in another product category. This facilitating effect of similarity does not occur in the absence of goal-derived categories. The results also reveal how marketing communication can be used to facilitate the transfer process by framing similarity in terms of common goals. Implications are discussed for the organization of consumer knowledge and affect across product categories and for understanding prior research findings on brand extension. Ingrid M. Martin (imartin@csulb.edu) is an associate professor of marketing at California State University at Long Beach. Her research has examined issues in the area of consumer goals as they guide structuring and processing marketing information, product choice and usage. Her research has been published in theJournal of Consumer Research, Journal of Marketing Research, Journal of Public Policy & Research, and five book chapters. David W. Stewart (david.stewart@marshall.usc.edu) is the Robert E. Brooker Professor of Marketing in the Marshall School of Business at the University of Southern California. He is the immediate past editor of theJournal of Marketing. Dr. Stewart has authored or co-authored more than 200 publications and seven books. Shashi Matta (matta@marshall.usc.edu) is a doctoral candidate in marketing at the Marshal School of Business, University of Southern California. His research interests include branding, and services marketing. Shashi’s research has been published in theJournal of Consumer Research.     

三峡库区发展高效生态农业的途径和对策

论述高效生态农业在三峡库区建设和移民安置中的战略意义。从三峡库区实际出发，分析库区高效生态农业发展的现状和难点、机遇和方向。指出高效生态农业的发展不仅能给库区移民带来显著的经济效益，促进库区农业、环境、社会的持续发展，而且能确保三峡工程建设顺利进行和长治久安。并针对目前库区农业存在的问题，提出了库区农业高效生态化及产业化的发展对策。