Sustaining brand loyalty: The moderating role of green consumption values

Environmental issues are massively emerging in the current agendas of governments, businesses and consumers all over the globe. Consumers increasingly adopt a more energetic role in the environmental discussion and employ product consumption to manifest their contribution to the debate. Equally, a growing number of businesses try to affect positive social change, whereas others strategically approach green opportunities; at the same time, they persistently intensify their branding offerings to sustain loyalty. This article brings into discussion green consumption values as the authors aim to shed light into the way the latter moderate the effect of brand related factors, namely, brand experiences and brand personality, on brand loyalty. Based on data received from 413 participants and using the wearable technologies industry as the focal context, the study underscores the significance of green consumption values. Findings are discussed, and implications for managers are provided.     

一纸灵魂的处方，一曲生命的悲歌——再读《红处方》

女作家毕淑敏在创作中始终关注着女性及其生存状况，《红处方》亦是如此，它被一些批评家看作是毕淑敏的女权主义开山之作，事实并非如此。在《红处方》中，强大的女性话语场背后透露出的是女性自我意识的缺失，但与之对应的是作者向读者进行着更为深切的生命体验展示及发自灵魂深处的人性拷问，为现实生活中的人们开了一纸灵魂的处方，具有深广的社会意义，对这一事实的认识是理解《红处方》的重中之重。     

决策者人格特征对承诺升级的影响研究

为研究决策者人格特征是否导致承诺升级现象及其产生的因素,研究者以中国文化背景的管理者为被试,运用T检验及回归分析法,证实了决策者自尊、冒险倾向、挫折容忍力、控制点等人格变量与承诺升级行为之间存在相关关系的假设,验证并扩充了西方承诺升级研究理论,为企业甄选管理决策人员实践提供了理论指导。     

用户需求的发展趋势对产品设计的启示

“以人为本”的设计理念包含绿色设计、人性化设计、个性化设计三大设计趋势,必须与合理的产品结构及功能相协调,一个好的设计应当在用户需求和理性设计中找到平衡点。     

基于荣格个性类型的个性测量工具建构探索

在当前我国构建和谐社会的进程中,要求各类组织必须充分重视组织个体间的差异,有针对性地做好人力资源的配置和开发。运用实证研究方法,探索荣格个性类型在中国企业人群的因素结构,建构中国人职业个性测量工具(CVPS)。研究涉及的被试对象约2500人。结果表明:CVPS的效度和信度均较为理想,可将CVPS应用于员工心理档案创建等管理实践。     

专业技术人员职业倾向与职业成功关系实证研究

在目前专业技术人员流失率居高不下的背景下,管理专业技术人员职业倾向对有效发挥专业技术人员作用具有重要意义。本文围绕专业技术人员职业倾向与职业成功关系展开实证研究,发现专业技术人员呈现多样化的职业倾向,并不是以技能型及其相关的职业倾向为主导;同时发现专业技术人员的一些个人因素会影响其职业倾向和职业成功,不同的职业倾向会影响职业成功的不同方面。论文依据专业技术人员职业倾向特点及其对职业成功的不同影响,提出了保留和激励专业技术人员的建议。     

关于高校创造性教育的思考

创造性教育是高等教育的重要任务和目标。高校创造性教育的基础是心理健康教育。创造性教育与心理健康教育是相互作用、相互促进的互动关系；高校创造性教育的关键是个性教育。个性教育的最终目标是发展学生的创造力，使之成为创造型的人才；高校创造性教育的途径是教学活动。创造性人才的培养，有赖于学校创造性的教育，而学校实施教育的途径是教学。     

东部与中西部企业家文化比较--基于中国企业家相关调查报告的分析

企业家文化的不同是导致经济发展和体制转型绩效差异的重要原因。基于对中国企业家一系列调查报告的分析，从企业家职业生涯、创新精神上对东部与中西部企业家进行比较，并据此分析东部与中西部企业家文化之间的差异。     

The coverage assignments of financial analysts

Previous studies document that forecast accuracy impacts analyst career outcomes. This paper investigates the influence of forecast accuracy on coverage assignments. I show that brokerage houses reward accurate analysts by assigning them to high-profile firms and penalise analysts exhibiting poor accuracy by assigning them to smaller firms. The coverage of high-profile firms increases the potential for future compensation linked to investment banking and trading commissions. In addition, covering such firms increases analysts' recognition from buy-side investors, which, in turn, increases the likelihood of obtaining broker votes and votes for the Institutional Investor star ranking. Overall, my results indicate that high forecast accuracy leads to increased future compensation.     

The interactive effects of organizational and leadership career management support on job satisfaction and turnover intention

In the organizational career management literature, scholars have focused on career management policies, with little attention given to practices that can vary within organizations. And despite its recognized importance, research on the role of leaders in the career management process is also scant. In this study, we investigate the effects of career management practices (OCPs) and leadership career support (LCS) on employee attitudes. Grounded on coping theory, we propose that career support received from line managers can be particularly consequential when OCPs are lacking. We analyze the moderating effects of LCS on the relationship between OCPs and both job satisfaction and turnover intention in a sample of employees from a large Brazilian organization, applying multiple regression analyses. Results showed that OCPs and LCS are positively related to job satisfaction and that OCPs are negatively related to turnover intention. In addition, we confirmed that LCS moderates the relationship between OCPs and both job satisfaction and turnover intention. Finally, we observed that the relationship between OCPs and turnover intention is mediated by job satisfaction. Theoretical and practical implications are discussed.