上海大型综合超市调查发现与对策分析

上海超市经历二十五年的演变,从小超市发展到大型综合超市,出现了差异化发展趋势,外资以大型综合超市为主导,内资以中小超市为主导,各有优势与缺陷。本文首次公布了上海商学院管理学院市场营销系对上海普陀区六家大型综合超市的调查数据,提供了调查的七项发现,并指出了大型综合超市进一步发展的四大趋势与三点建议。     

The state,small shops and hypermarkets: A public policy for retail,France, 1945–1973

Abstract

This article examines contemporary French retail history, studying both transformations in retail structures and evolutions in government retail policies from 1945 to 1973. It notably questions the existence of a defined public policy for the retail sector. Based on extensive archival research, it is designed to offer an overview of the topic in order to familiarise international scholars with French retail history, while stimulating discussion and providing case material to enable comparisons with other national cases.     

Internationalisation of Hypermarket Retailing in Poland

ABSTRACT

Retailing in Poland after 1989 was privatised rapidly. There was an explosion in the number of small shops and kiosks. By 1996 rationalisation had begun in the store network. By the mid-1990s foreign retailers were perceiving the Polish market as a potentially lucrative one. Several store formats were introduced. Hypermarket operators from Western Europe have moved into the market strongly since the mid-1990s. French and German retailers are making substantial investments in this format. There are notable implications for the supply chain, logistics and the behaviour of manufacturers of fast-moving consumer goods, particularly food. There are implications also for the training and development of a cadre of managers in operational and strategic functions. The development of hypermarkets represents a significant transfer of managerial know-how from Western to Central Europe. There are also implications for the small shopkeeper sector which has already been affected but is likely to be more heavily affected as hypermarket numbers increase. In the process of the modernisation of retailing in Poland foreign hypermarket operators are playing an important role.     

Preface

No abstract available for this article.     

Taiwanese Retailing: Market Analysis and Retail Branding Model Application

ABSTRACT

The Taiwanese retail market is in a highly competitive stage. In the past three decades, the Taiwan retail grocery market has experienced many developments and changes, and recently, has started to realize the importance of developing its own retail brand. Although the idea of retail branding is still new in Taiwan, the major hypermarket players have tried to build up their own brand image and create new own label products which differ from other competitors. This paper explores retail branding in the Taiwan hypermarket industry through macro/micro environment analysis and applying retail branding models to the Taiwanese retail market. The macro/micro environment analysis is undertaken by the two STEPs model and the retail branding model is created from Dawson's three levels model combined with previous studies and theories. The approach in this study involves literature reviews and secondary research in the field of the Taiwanese retail market. The outcome of this study is to highlight key issues that deserve further research.